Marketing, PR, Communications

EDUCATION

New York University Stern School of Business, B.S., New York, NY Aug 2015 - May 2019

Majors: Business with co-concentration in Marketing and Management

Minor: Business of Entertainment, Media, and Technology

Irving H. Isaac Scholarship Recipient; “Most Creative for Value Creating Solutions” Award Recipient from Fall 2018 Negotiation and Consensus Building

Organizational Participation: Luxury and Retail Association, Marketing Society

Key Coursework: Organizational Communication, Luxury Marketing Strategy, Consumer Behavior, Research for Customer Insights, Global Marketing Strategy, International Business Management, Social Media Strategy, Managing Creative Content Development, Future of Music Streaming, Business of Producing

EXPERIENCE

Co-Founder & Strategist, Beauty, Edited, New York, NY Oct 2018 – Current

Develop cutting edge content on diversity in makeup and fashion for the blog and social media accounts

Identify potential business development tactics that will optimize client growth and marketing including collaborations with brands and influencers who promote diversity and diversity education

Project Management Intern, Aiden Marketing, Baltimore, MD Jun 2018 – Aug 2018

Maintained strong client relationships by providing regular updates on the firm’s project progress

Guided new clients through the firm’s onboarding process to ensure early client satisfaction

Performed competitive research by analyzing marketing efforts from local competitors to improve marketing strategy for both the firm and the firm’s clients

Proofread and edited B2B communication efforts to make them clearer and more concise

Used marketing automation tool SharpSpring to coordinate across multiple projects and maximize efficiency

Marketing Consultant, Survivors Mag, New York, NY Nov 2017 – Mar 2018

Planned a major NYC marketing event to publicize and celebrate the magazine launch

Advised the team on optimal marketing and communication strategies to reach urban millennial audiences

Contacted magazine and independent literature distributors for partnerships and sale opportunities

Marketing Intern, MicGoat, New York, NY Sept 2017 – Dec 2017

Planned a major NYC marketing event for product testing and recorded on site user feedback to generate consumer insights and improve the product

Administrative Assistant, Automatic Nursing Care Services, Takoma Park, MD May 2017 – Sept 2017

Performed key administrative duties including filing client documents and answering client calls

Organized and reviewed confidential files for internal and external audit to ensure company compliance

PR & Marketing Intern, Cinetic Media, New York, NY Apr 2017 – May 2017

Researched current statistics and breaking news for client films to optimize PR and marketing strategy

Created innovative concepts for social media assets that helped increase the social media presence of client films across 2 primary media channels with a 14% increase in clicks and impressions

Prepared detailed press materials to be distributed to journalists to expand share of voice for client films

Facilitated guest relations at film screenings and related events by managing check-in and responding to needs

SKILLS

Hard Skills: IBM SSPS, Microsoft Office (Word, Excel, PowerPoint, Outlook), Notepad++, GSuite (Docs, Slides, Sheets), SharpSpring, Knowledge of Social Media platforms (Facebook, Instagram, Snapchat, Twitter, Tumblr, WhatsApp), Qualtrics Survey Software

Soft Skills: Teamwork, Global Marketing, Global Strategy, Luxury Marketing, Diversity/Inclusion, Organization

LANGUAGES

French, elementary proficiency

Haitian Creole, elementary proficiency

American Sign Language, elementary proficiency

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