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Social Media Manager

Atlanta, GA
October 16, 2019

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Jennifer Onuoha • 404-***-**** • University of Georgia,

Henry W. Grady College

Dean’s List Honor

Bachelor of Arts, Advertising

Certs/Minor: Comparative Lit and Digital Media


Fitzco, Digital Media Coordinator (contract) August 2019 – Present

Assists with content management of agency’s media partners including digital publishers and programmatic vendors

Monitors clients’ campaign performance, manages analytics reports and communicates with clients about ad plan delivery The Campus Agency, Adobe Student Brand Ambassador January 2018 – April 2019

Developed creative ways to promote Adobe’s Creative Cloud through 10 workshops and various campus partnerships

Drove product awareness and trial usage up 11% executing experiential ad campaigns and utilizing media platforms Viacom, Digital Marketing Intern June 2018 – August 2018

Worked with Audience Development manager and VP to further optimize ROI-based advertising through BET’s digital channels including paid social media, native advertising, SEO, and influencer partner agencies

Created ads across BET's platforms, generated reach in total: 25MM -Twitter, 102MM -Facebook, 24MM -Yahoo Gemini, etc.

Consulted BET’s various partners and agencies (PopSugar, MTV, Twitter, MARS, Coca-Cola, P&G, etc.) to ensure that sponsorship content for campaigns are created and maximized to reach all target audience segments Gold N Fish Marketing, GMAT Brand Ambassador January 2018 – May 2018

• Hosted events and consulted 120+ students through pre-professional campus organizations about the GMAT

• Generated 400+ email leads, distributed GMAT materials, created and promoted GMAC sponsored push campaigns Hewlett Packard Enterprise, Global Brand Strategy and Identity Marketing Intern June 2017 – August 2017

Worked on re-brand launch projects, reviewed HPE's brand trainings, distilled key information, and wrote strategic content for company’s global brand awareness campaign

Developed and wrote a creative brief to present to MBS Poland (HPE's global, internal creative agency) and collaborated with agency on brand identity marketing campaign

Worked with Brand team in creating brand compliant design templates to disseminate to 200K HPE employees SWIFTE, Marketing and Advertising Strategy Lead November 2015 – May 2017

Led team of 25 advertising, marketing, and communications interns for ride-share, start-up company

Developed marketing presentations for student-users and VC investors; managed ambassador collaborations Speakr, Brand and Social Media Influencer June 2012 – August 2015

Created and managed four creative, personal brand accounts and aggregated 95K+ real-time Twitter followers

Launched and promoted global, digital media advertising, content and campaigns for Fortune 500 companies such as 20th Century Fox, Disney, Samsung, Pepsi, Walmart, and Nissan Motors LEADERSHIP EXPERIENCE

International Radio and Television Society Foundation – IRTS Foundation 2018 Fellow May 2018 – April 2019

● 1 of 38 Fellows chosen out of 1,500+ applicants to be in the 2018 IRTS leadership and career development program

● Participated in an extensive media boot camp learning from leaders in business, media, entertainment and ad/ marketing, from companies such as Facebook, Google, Spotify, HBO, CBS, Unilever, etc AWARDS AND HONORS

● Facebook Content Strategy ’17 Seminar Recipient

● Forbes Under 30 Scholar

● T. Howard Foundation 2018 Alumna

● Horatio Alger Scholar

● National Sales Network: Marketing Student Fellow SKILLS

• Facebook Ads Manager

• Google Adwords & Analytics

• Twitter Ads Manager

• Creative Writing, Editing

• Adobe’s Creative Cloud (Intermed)

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