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Sales Marketing Manager

Qibla, Kuwait City, Kuwait
October 16, 2019

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Accomplished Marketing Professional

Aspiring to expertise in developing and implementing Sales & Marketing strategies and programs. Proven team player with the ability to direct and manage cross-functional teams. Demonstrated strong interpersonal, problem-solving and analytical skills.

Presently Working

Professional Experience

Sep, 2016 – Till Date

Al Homaizi Foodstuff Co. (Kout Food Group), Kuwait

Sales & Marketing Manager – FMCG Food Div.

Conceptualized and created new Retail Distribution vertical within KFG, Franchise owner of Pizza Hut, Burger King, Taco Bell, Kebab ji, Applebees.

Added new high potential brands through extensive market research & successful acquisitions.

Instrumental in complete structuring of the Distribution Division by hiring highly motivated Sales Team, trained & developed Merchandising Team.

Successfully re launched the Al Islami Frozen range in Kuwait by increasing the revenues by 108% in 2 years’ time.

Developed the Brand Asbah Basmati Rice and Successfully launched

Responsible for developing sales & marketing plans as per Company’s objectives.

Presenting the annual budget to CEO& Director.

January, 2010 – Apr, 2015

Mezzan Holding (Jassim Al Wazzan Group), Kuwait

Sales Manager – FMCG Non Food Div.

Managed the Portfolio of Kimberly Clark (Kleenex, Huggies, Kotex), Marico, Wipro, Softy, Bolton Manitoba (Merito, Smac), Volvic Water,

Managed Multi Cultural & Cross Functional Sales Team for:

Cooperative Channel (2 Sales Supervisors,6 Salesmen, 26 Merchandisers)

Hypermarket Channel (1 Sales Supervisor, 4 Salesmen, 23 Merchandisers)

Lower Trade Channel (1 Supervisor, 9 Van Salesmen, 4 Merchandisers)

Increased Sales for Kimberly Clark from 7 million USD to 12 million USD.

Turn around the Cooperative Division from loss making to profit making unit with 28% growth.

Achieved Market Retail Audit for KC from 68% to 97%.

Set the KPI’s for Supervisors, Sales & Merchandising Team.

Streamlined the Cash Collection from Van Sales Team.

Set Guinness World Record for Largest Paper Product Display for Kleenex Tissue in Sultan Center (Kuwait’s Largest Retail Chain).

Award for Best Distributor for KC in 2014.

Award for Best Launch Executions for Kleenex Tissue in 2013.

Setting up the Annual Targets Brand Wise in line with the agreements done with the suppliers.

Providing the Sales Forecast to the Purchasing team for timely Orders & receiving the required stocks from the suppliers.

Ensure the achievement of the set targets on a monthly basis through directing the assigned team of Supervisors, Salesmen & Merchandisers.

Prepare & present a Monthly Business Review to the Top Management in form of Dash Board that includes:

oAchievement against Budget

oBrand Wise Growth & Developments

oTrade Spends Summary

Setting up the goals pertaining to Activities & Visibility in Key Accounts & Co-ops

Prepare budgets and approve expenditures such as ongoing FOCs, Discounts, Promotions, and Trade Deals – Monitor and manage sales expenses within the allotted budget.

January, 2007 – Dec, 2009

Mezzan Holding (Jassim Al Wazzan Group), Kuwait

Field Sales Supervisor – FMCG Non Food Div.

Managed Portfolio of Reckitt Benckiser (Dettol) and Kimberly Clark.

Managed Team of Salesmen and Merchandisers for Lulu, City Center, Sultan Center, Carrefour, Geant, Gulfmart and Top 10 Coops with Branches.

Increased Sales Revenues for the Division for each sales associate.

Study carefully competitor activities and prepare periodic management reports, planned response strategy to ensure that market share and brand dominance are protected.

Award for Highest Sales Growth in ME for Reckitt Benckiser (Vanish Brand) in 2007.

Award for Best Creative Execution for Dettol MPC in 2008.

Award for Highest Sales Achievement in Hypermarkets for KC in 2009.

Nov, 2003 – Oct, 2006

Mezzan Holding (Jassim Al Wazzan Group), Kuwait

Field Sales Supervisor – FMCG Non Food Div.

Handling some of the biggest G.C.C brands like KHAZAN in Oman

Direct channel development activity and coordinate sales by establishing sales territories and goals.

Managing entire sales in retail market and whole sellers covering entire Oman.


Personal Details

2000–2002 - M.B.A. (Marketing) from Department of Business Administration,

U.P Technical University, LUCKNOW.

Nationality Indian

Language Known English, Hindi, Urdu, Arabic

Marital Status Married

Interest Creative Writing, Sketching

Driving License Valid G.C.C driving license.


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