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Marketing Management, Strategy, Analytics, Tactics, Consumer Behaviour

Mississauga, ON, Canada
October 17, 2019

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Madison Pearce +1-647-***-****


Fordham Gabelli School of Business (New York City, United States)

Master of Science in Marketing Intelligence, June 2019

Certifications: Google Analytics Qualification, Google Ads Display, Google Digital Sales, Google Search Ads 360, Google Ads Fundamentals, Salesforce Administration, Salesforce Global Goals, Salesforce Business Equality, Salesforce Environmental Impact & Privacy Laws

Activities: Fordham Women in Business, Project Manager Net Impact (Sustainability and Social Innovation in Business) & Mindshare Case Competition (special recognition)

Antwerp Management School (Antwerp, Belgium)

“3Continent” Master’s in Strategic Marketing, Associated with University of Fortaleza, December 2018

Activities: Marketing Association Co-president and Executive Student Council (Marketing and Media)

University of Guelph (Guelph, Canada)

Baccalaureate of Commerce with Distinction in Marketing Management, June 2018

Dean’s Honours List, 2016 to 2018

Certificates: Certificate Program in Leadership and Communication Process: Bridging Theory and Practice, Google Online Marketing Fundamentals Qualification

Activities: Strategic Marketing Loblaw Case Competition (first place, 2018), CPMA Career Pathways Program (2018, Habitat for Humanity (2017) & AIESEC Marketing Internship (Italy, 2016)


City of Mississauga

Environmental Outreach & Communication (April to August 2017, May to August 2018)

Developed and managed social media accounts, communication strategy & tactical plans, while analyzing metrics associated with events and interactions

Increased overall understanding in the community regarding climate change, through the coordination of events and the development of educational resources

University of Guelph: Department of Marketing and Consumer Behaviour

Research Assistant (2018)

Performed data extractions and processed data for modelling, implementing and reporting

Recommend actions to resolve business problems and identify opportunities for growth


Paid Summer Internship (2015, 2016)

Increased efficiencies within the office and coded reports in several programs

Mastermind Toys

Part-Time & Seasonal Sales Associate (2012-2015, 2016, 2017)

Exceeded sales and service goals, trained new employees, opening/closing the store, gaining an expert knowledge in the toy industry


Proficient in survey creation and analysis with programs such as Qualtrics and Google Forms

Skilled in data analysis using SPSS and R Project for Statistical Computing and Graphics

Experience with Microsoft Office Suite (advanced functions), Adobe Creative Cloud, Online Marketing, SEO, Web Analytics, Website Development, Blog Writing, Event Coordination, Social Media Marketing, photography and videography

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