Digital Marketing Management, Social Media Management
Resume:
Name: Ali Azad Takchi Olya
Address: No **, Baharan ST, Shahran SQ, Tehran, Iran
E-Mail: ***********@*****.***
Phone Number: +98-938-***-****
Summary
I tried my best in a country with lots of limitations to make a strong empire in Social and Digital Medias for Huawei Technologies and an empire in Content Production for Digikala (the biggest e-commerce in my country). If you want to know something about me, close your eyes and imagine a man with a creative mind who can breaks all the limitations with the power of his heart.
Experiences
Digital Marketing Manager
Huawei Technologies (Nov 2017-Present) – Tehran, Iran
Job Description:
Develop and adjust digital campaign plans.
Create attractive product centric digital content including social posts and videos.
Management of Social Media platforms.
SEM & SEO planning and implementation clear evaluate approach.
Supervising and liaising with agency to develop and execute the campaigns/activities.
Analyze the effectiveness of these strategies by looking at relevant metrics such as ROI, CPM and CPC as necessary.
Community management, increasing the social followers and driving the fans engagement.
Build relationships with local & international digital (bloggers, e-channels) media on behalf of the company.
Monitoring social sentiment /competitor info and follow up with agency.
Crisis and issue management, including gathering facts, drafting /statements and announcement.
Achievements:
Increasing the followers of Huawei Instagram official page in Iran from 47 K to 221 K
Increasing the members of Huawei official channel in Telegram (Telegram is a cloud-based instant messaging) from 5K to 22K during 6 months (2018)
Increasing the number of reach from 300K to 18 Million during the P30 campaign of Huawei.
Defining a new KOL & Influencer pool for Huawei social platforms to increasing brand awareness and attracting more people to our social platforms.
Increasing the number of engagement rate on Huawei Instagram official page from 2.5% to 8%.
Defining the visual interface for Huawei Social Platforms. (2018)
Defining different type of content like lifestyle & product pictures, product posters, product videos, flat animations and 3D concepts based on Huawei target audiences behaviors.
Defining a new strategy for new social channels which Huawei wasn’t active on those platforms.
Defining the KOLs & Influencers strategy based on each product for each specific target audiences.
Increasing the number of searches in Google for some specific products, 3 times bigger than our strongest competitor, Samsung.
Increasing the performance of content creation team and decreasing the costs. (from 5K $ per month to 2K $ with an amazing quality)
Making new games on social platforms to communicate the key messages of our campaign with our consumers.
Awards
Awarded as Fast Growth Individual In 2019 By Huawei Technologies.
About the company:
Huawei Technologies Co. Ltd. is a Chinese multinational telecommunications equipment and consumer electronics manufacturer, headquartered in Shenzhen, China.
Content Production Manager
Digikala (Feb 2015-Nov 2017) – Tehran, Iran
Job Description:
Create and develop multimedia content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprise-wide projects.
Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of media for projects.
Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content.
Develop production schedules.
Select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met.
Controlling the ROI of Digikala Studio.
Managing video library.
Managing social video platforms.
Evaluate analytics
Achievements:
Increasing the Video production output of Digikala (the biggest e-commerce platform in Iran) from 27 Minutes to 120 Minutes with the same resources.
Defining new type of content and scenarios for Digikala video production team.
Changing the strategy of Digikala production team to decrease the costs and increasing the performance.
Increasing the number of Digikala YouTube subscribers from 18 to 3.5 K (Government blocked the YouTube in this country)
Increasing the view number of Digikala YouTube channel from 100 to 5-20 K on each content.
Increasing the number of views on Digikala video platform (DKTV) from 5K to 50-100K on each content.
You can see the output of our team in these links:
PS4 Slim Introduction: https://youtu.be/uOlsYK-c9KI
iPhone 6S Review: https://youtu.be/0m8CHd2lcMg
Renault Talisman Review: https://youtu.be/D91dbuYYLiU
Awards
Awarded as Best Employee Of Content Department in 2016-2017.
About the company:
Digikala is a fast growing market leader in e-commerce in Iran which is now the most visited online store in the Middle East. The global rank of Digikala in Alexa is 195.
Journalist-Editor
Donya-E-Eqtesad (Jul 2014-Feb 2015) – Tehran, Iran
Job Description:
Interviewing people in a range of different circumstances.
Building contacts to maintain a flow of news in your specific area.
Seeking out and investigating stories via your contacts, press releases and other media.
Attending press conferences and asking questions.
Attending a variety of other events, from launch parties or premieres to sports events and industry briefings.
Answering the phones on the news desk and reacting to breaking news stories.
Writing and researching accurate stories.
Read and make necessary changes in the articles written by the authors.
Check whether the articles are not copied and are original.
Develop various stories and content ideas by considering the audience appeal.
Ensure that the facts, dates, and statistics mentioned in the articles are correct.
Make use of various software applications to check the articles.
Interact with the authors to effectively understand the content.
Suggest the authors to make necessary changes within the documents if necessary.
Editor in Chief
Aiaco App Magazine (Mar 2014-Jan 2015) – Tehran, Iran
Job Description:
Read and make necessary changes in the articles written by the authors.
Check whether the articles are not copied and are original.
Develop various stories and content ideas by considering the audience appeal.
Ensure that the facts, dates, and statistics mentioned in the articles are correct.
Make use of various software applications to check the articles.
Interact with the authors to effectively understand the content.
Suggest the authors to make necessary changes within the documents if necessary.
Journalist-Digital Editor in Chief
Asre Ertebat Weekly Magazine (Feb 2013-Sep 2014) – Tehran, Iran
Job Description:
Interviewing people in a range of different circumstances.
Building contacts to maintain a flow of news in your specific area.
Seeking out and investigating stories via your contacts, press releases and other media.
Attending press conferences and asking questions.
Attending a variety of other events, from launch parties or premieres to sports events and industry briefings.
Answering the phones on the news desk and reacting to breaking news stories.
Writing and researching accurate stories.
Read and make necessary changes in the articles written by the authors.
Check whether the articles are not copied and are original.
Develop various stories and content ideas by considering the audience appeal.
Ensure that the facts, dates, and statistics mentioned in the articles are correct.
Make use of various software applications to check the articles.
Interact with the authors to effectively understand the content.
Suggest the authors to make necessary changes within the documents if necessary.
Technology Journalist
Iranian Student News Agency (Mar 2013-Sep 2014) – Tehran, Iran
Job Description:
Interviewing people in a range of different circumstances.
Building contacts to maintain a flow of news in your specific area.
Seeking out and investigating stories via your contacts, press releases and other media.
Attending press conferences and asking questions.
Attending a variety of other events, from launch parties or premieres to sports events and industry briefings.
Answering the phones on the news desk and reacting to breaking news stories.
Writing and researching accurate stories.
About the Companies:
Iranian Student News Agency: The Iranian Students News Agency (ISNA) is a news organization run by Iranian university students. The global rank of ISNA in Alexa is 1529.
Donya-E-Eqtesad: Donya-E-Eqtesad is one of the most popular economical newspapers in Iran. The global rank of Donya-E-Eqtesad in Alexa is 3105.
Asre-Ertebat Weekly Magazine: Asre-Ertebat is the most popular technology weekly magazines in Iran.
Aiaco: Aiaco was a smartphone applications monthly magazine.
Education:
BA Degree of Information Technology from Islamic Azad University Of Tehran North (2012-2018). The global rank of Islamic Azad University Of Tehran North is 3421.
Studying MA of MBA from University Of Tehran (Online). The global rank of Tehran University is 301-400.
Certifications:
Journalism-Iranian Student News Agency
Project Management – Aryana Institute
Become A Digital Marketer – LinkedIn
Building Integrated Online Marketing Plan
Google Analytic Essential Training
Lead Generation Foundation
Marketing Foundation: Growth Hack
Content Marketing Foundation
Online Marketing Foundation
SEO Foundation
Languages:
Persian: Native
English: Full professional proficiency
Turkish: Professional working proficiency
Azerbaijani: Professional working proficiency
Arabic: Elementary proficiency
Skills:
Digital Marketing Management
Social Media Marketing
Social Media Management
Project Management
Digital Strategy
Marketing Strategy
KOL Strategy
E-Mail Marketing
Content Marketing
B2C Marketing
Strategic Planning
Brand Management
Marketing
Public Relations
Content Management
Content Creation
Journalism
Research
Editing
Media Relations
Advertisement
Production Management
Copywriting
Photography
Strategic Planning
SEO
SEM
Adobe Premiere
Adobe Photoshop
Google Ad Words
Google Analytics
Youtube
Telegram
Microsoft Office
Google Trends
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