Richard C. Zupanc
Dynamic professional with expertise in sales, marketing, advertising and managing a small business. Experienced executive with strong leadership, strategic, analytic, organizational and selling skills.
Exceptional sales and management skills
Results driven – over achiever with exemplary organizational skills
Excellent planning and budget skills
Exemplary at managing small and large sales teams with proven results
Outstanding written and verbal communication skills
Proven track record of achieving and exceeding goals.
Strong ability to develop and maintain relationships and partnerships with clients and customers
Proficient at prioritizing and reprioritizing
Excellent at Microsoft Office Suite, PowerPoint, Excel, Word and Outlook
STEEL CITY PUBLICATIONS October 2007 - Present
Manages all aspects of running a small advertising business – high end direct mail advertising
Research and discover potential clients
Establish contact with decision makers
Design a marketing and advertising plan that achieves established goals based on budgets
Coordinates all aspects of design of advertising pieces, printing, and mailing along with online features.
Manages all day-to-day business operations along with budgeting, sales, organization and management needs.
VERIZON February 2007 – October 2007
Managed in excess of 1,200 accounts for all aspects of Yellow Pages, online and direct mail.
Instrumental in developing plans for Verizon to enter the outdoor business.
CLEAR CHANNEL ADVERTISING February 2006 – February 2007
Managed staff of Pittsburgh operations – sales, sales support, and operations
Established budgets and managed expenses
Worked with clients, communities and city officials to achieve mutually, beneficial results
LAMAR ADVERTISING February 2001 – November 2006
Managed the largest Lamar Advertising Office with sales in excess of $33MM.
Oversaw staff of 18 account executives and 12 sales support personnel
Established monthly, quarterly, yearly budgets and goals.
First Sales Manager to not only achieve budget, but to exceed by over 15%.
Anniversaried previous year’s sales, along with budget increases to attain higher goals and exceed/repeatly.
Proven track record of being able to motivate the most challenging sales people
Managed in excess of 300 accounts in addition to acquiring new advertisers/clients.
Worked with previously dissatisfied customers to establish strong relationships and increased billing.
Managed 3 of the top 5 clients
2nd highest billing account executive out of 13 in less than 1 year
RENDA BROADCASTING 1991 - 1999
Senior Account Executive
Managed 8 of the top 10 accounts
Consistently in the top 3 for acquiring new clients
Worked with promotions to develop advertising opportunities
University of Pittsburgh – Pittsburgh, PA
Bachelor of Science: Communications with Minor in Business Administration