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Manager Sales

Vancouver, BC, Canada
120,000 per annum
October 13, 2019

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**** – 1060 Alberni Street, Vancouver, BC V63 4K2

Senior operations and management executive leveraging 20 years of progressive experience with top-level profit and loss responsibility for multi-service hotels and resorts across Canada. Improving bottom line margins while increasing quality and service in organizations ranging from 25-1100 employees and $3M-$75M budgets. Building high performing teams and efficient systems to positively impact start-up businesses, growth and turn around objectives.


● Multi-Site Operations Management ● Property& Facilities Management ● Project Management

● Business & Strategic Planning ● Profit & Loss Management ● Quality Assurance

● Financial Reporting ● Food & Labour Cost Controls ● Trend & Competitive Analysis

● Sales & Marketing ● Promotions & Special Events ● Public Relations & Media Affairs

● Leadership by Example ● Organizational Development ● Team Building

● Outstanding Guest Service ● Labour & Union Relations ● Contract Negotiations


*Hospitality & Business Management Consultant

Innkeepers Hospitality Group, Canada. Provide consulting services for new property developments and turnarounds.

1.North West Hotels INC., Sunshine Coast, BC. Currently accountable for 4 Full Service Hotels and Resorts with a total room inventory of 287 rooms, two Marinas and Multi F & B outlets. March 2018 - present

2.Faster Linen Services Limited., Toronto, ON. Managed the successful turnaround of this multi million dollar enterprise to profitability. January 2010 – June 2011

3.Hudson Bay Mountain Resort, Smithers, BC. Reversed stagnant performance, increased sales, improved profitability. October 2014 – March 2015

4.SKKY Boutique Hotel, Whitehorse, Yukon. Opening of a 4 star Art Deco boutique hotel as featured in En Route magazine. June 2007 – November 2009

5.Liard First Nation Development Corporation, Yukon. Turn around and reposition 3 newly-acquired hotel properties.

July 2007 – November 2009

*Regional Director of Hospitality Operations January 2016 to March 2018

Dass Group of Companies, Toronto, ON. Responsible for the overall accountability and expansion of the hospitality division; my portfolio included 256 rooms, 1800 seat convention centre and 165 employees. Prepared feasibility studies, marketing plans, budgeting, conducted site inspections, liased with architects and interior designers, logistics and obtaining licenses. Ensured all properties were competitive, performing optimally and exceeding market share.

Successfully opened a 74 room Fairfield Inn and Suites, and a 88 room four star Lakefront Resort & Spa.

Oversaw the pre and post opening a four star 103 key EST Boutique Hotel in Toronto.

Achieved Trip Advisor’s Certificate of Excellence for two consecutive years in all three properties.

*General Manager 2011 – 2015

Rockwater Secret Cove Resort & Spa, Half Moon Bay, BC. Responsible for reviving and restoring this 40 room luxury resort property to profitable status and transforming its image from rustic to upscale boutique. Lead, mentor and develop a team of 7 managers and 55 front line employees focusing on customer service excellence.

Reversed a 6% net loss to a 20% profit over four years.

Improved Trip Advisor scores and achieved Certificate of Excellence four years in a row.

Elevated in-house guest reviews from 83% to 94% guest satisfaction.

Received numerous accolades and top rated reviews by renowned travel guides and publications.

*General Manager 2006 – 2007

Northern Vision Development, Best Western Gold Rush Inn & Conference Centre, Whitehorse, Yukon. Responsible for turning around and repositioning this newly acquired 100 room property with 45 employees. Improved the guest and employee experience, reduced staff turnover, initiated a guest loyalty program, prepared and executed sales & marketing plans, managed budgets, development of HR policies and procedures, coach and mentor management team.

Increased EBITDA by $300K over a one year period.

Won Best Western International Director’s Award for quality assurance.

Globe and Mail award recognizing the Gold Pan Saloon as one of Canada’s top 5 entertainment bars.

*General Manager 2004 - 2006

Cranberry Golf Resort, Spa and Conference Centre, Collingwood, ON. A 700 acre, award-winning Gold Crown resort with 78 rooms, 40 condos, 40 town houses, and 7,000 members and $20M in revenue. Golf course, full-service marina, recreation & fitness center, 4 F&B outlets, and a 800 seat conference center. Improved labour relations, morale and productivity through effective communication and the implementation of training & development programs.

Increased overall resort operations revenue by almost $1M and time share sales by $800K.

Net income improved from a loss of $470K to a profit of $825K over two years.

Earned the prestigious “Best Resort in the Georgian Triangle” award in 2005 & 2006.

*Director of Operations/General Manager 1999 – 2004

Siljub Hospitality Inc., Ramada Plaza Hotel & Conference Centre, Don Valley & Toronto Airport East. Oversaw two full service 200 room hotels and conference centre, 15 department heads and 60+ employees. Responsible for revitalizing the properties to an upscale market, maximizing profits and increasing sales while providing optimum guest service.

Grew revenues by over $1M through active sales, marketing and promotions.

Reduced labour cost and brought F&B costs to acceptable levels without compromising service or quality.

Prepared and managed fiscal budget and strategic business plan.

*Director of Resort and Facilities Operations 1994 – 1999

Casino Windsor, ON. Recruited to open Canada’s first commercial casino and 489 room hotel managed by Caesars, Circus Circus and Hilton. Accountable for all operations and facilities management and 1,100 employees. Managed the annual operating budget of $175M and oversaw complex capital projects in the $75K - $3M range.

Successfully opened the Temporary Windsor Casino on time and budget in 1994.

Opened the Northern Belle Riverboat Casino is 1995 and the permanent Windsor Casino Resort in 1998.

Developed and implemented policies and standard operating procedures for the hotel/resort division.

Achieved the Four Diamond award, and the Presidents Go Getter award two years in a row.’


CHA, Certified Hotel Administrator, in progress and estimated completion date November 2019.

Professional Development Courses:

Management & Leadership Skills - Training Competencies - Behavioural Interviewing - Choice Hotel International Operators Training Program - Sheraton Management Training – FoodSafe - Serving it Right - Certified Marriott General Manager - College Hospitality Instructor – Phase I All Canada 2019 Basketball Hall of Fame Inductee.

* Member of the Board Tourism Powell River

* Sunhine Coast Tourism Board of Directors

Hotel & Restaurant Administration Diploma

Centennial College, Toronto Ontario

Systems & Software Proficiencies

Reservation Systems; Room Key, Marsha, Volante, Micros, Opera, Fosse.

Medallia and Sabre CRS, MS Office; Outlook, Word, Excel and Power Point.

Other Interests

Vancouver Dragons * 2018 MLBA CHAMPIONS *– Head Coach and General Manager (American Basketball Association).

World travels. Dancing. Reading.

Professional References Available Upon Request

Contact this candidate