Sales, Marketing, Field Manager, Business Analyst, Customer Service
Resume:
RYAN L. ATCHLEY
FRANCHISE EXECUTIVE & MARKETING CONSULTANT
CONTACT
Suwanee, Ga 30024
**********@*****.***
PROFILE
My guiding principle has always been to serve and treat others with humility and respect, deferring to their needs first before attending to my own. In my recent professional capacity I have most enjoyed creating, executing, and implementing “Brand” marketing programs that
have truly enriched our nation’s most precious resource – our children. By helping students discover their own innate potential to succeed and excel, I feel that I have left this place in much better shape than when I found it.
EXPERIENCE
KUMON REGIONAL MARKETING CONSULTANT September 2006 – July 2019
Managed US South and Great Lakes Regions, covering 18 states and 500+ Owners, positively impacting annual sales growth for both regions over the past decade
Reported to Marketing Director regularly on media spend effectiveness (web traffic, impressions, customer leads, and conversions) while managing a $4 million annual media budget across TV/Radio/Digital/Social channels
Conducted webinars and training sessions on successful Franchise Owner profiles, the how-to’s of Facebook Advertising, and Review Management best practices to sustain marketing excellence and regular customer engagement
Provided historical sales data and local marketing analysis to guide franchise Owners in annual implementation of their marketing plans
KUMON REGIONAL SUPPORT MANAGER June 2001 - September 2006
Managed US South Region, covering 11 states and 200+ Owners, positively impacting annual sales growth for a 5-yr period
Managed a $1.5 million annual media budget primarily across TV & Radio to help expand brand awareness and fuel local market growth during national marketing campaigns
Provided assistance in evaluating where Owners can improve operating margins through strategic analysis, relevant internal resources, and best practice examples
Trained Owners in various aspects of Marketing, Public Relations, and Business Planning to help with their operational effectiveness and customer engagement, both pre- and post- purchase
Developed several turn-key Guidebooks to help establish scalable and consistent brand experiences for Owners to implement, including: Grand Opening Success, Open House Events, Student-Parent Consultations, Ad Image Library, and Marketing Action Plans
KUMON AREA DEVELOPMENT COORDINATOR November 1996 - June 2001
Developed franchise businesses in Georgia and Florida, which included Owner recruitment and screening, training and certification, and hands-on operational assistance
Grew my initial assigned territory from 4 centers in metro Atlanta, to 16 and 18 centers in both Georgia and Florida in a 5-yr period
Provided regular updates to Owners regarding relevant news and expectations from Kumon, including new operational standards and licensing requirements
ANDERSEN CONSULTING – Atlanta March 1993 - June 1996
Developed the functional requirements/detailed data model for Georgia Pacific’s Optimization Model that served as the framework for future programming needs
Developed a financial systems conceptual design for Russell Corporation, helping to consolidate general ledger rollup from different accounting platforms and divisions
Conducted an opportunity assessment for Flower’s Specialty Products Division outlining various financial and logistics system needs that could be addressed with software solutions
Designed PROCESS/1 software enhancements for Andersen’s Americas Marketing Group
Migrated development databases into sales team databases for use by the sales group
Served as vendor contact for Marketing Team and as technical resource for the sales group
// Professional Skills
Certified Franchise Executive (IFA, franchise.org)
Effective Field Consultant
Managing Franchise System Growth
Managing Franchise Relationships
World-Class, Customer Centric Brand
Microsoft Office Suite 2018
Microsoft Outlook/Express
Microsoft Access
Microsoft Publisher 2010
MS Visio 2013
Adobe Illustrator 5.5
Adobe Acrobat 9 Standard
Quark Xpress 4.0
ProofHub
Adobe Connect
GoTo Meeting
Skype
// Personal Skills
Husband and Father
Elder Advisor, Genesis Bible Church
Landlord since 2004
Golf Enthusiast
Professional Traveler
DIY Home/Auto Journeyman
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