RYAN L. ATCHLEY

FRANCHISE EXECUTIVE & MARKETING CONSULTANT

CONTACT

**** ****** **** ****

Suwanee, Ga 30024

adakim@r.postjobfree.com

404-***-****

PROFILE

My guiding principle has always been to serve and treat others with humility and respect, deferring to their needs first before attending to my own. In my recent professional capacity I have most enjoyed creating, executing, and implementing “Brand” marketing programs that

have truly enriched our nation’s most precious resource – our children. By helping students discover their own innate potential to succeed and excel, I feel that I have left this place in much better shape than when I found it.

EXPERIENCE

KUMON REGIONAL MARKETING CONSULTANT September 2006 – July 2019

Managed US South and Great Lakes Regions, covering 18 states and 500+ Owners, positively impacting annual sales growth for both regions over the past decade

Reported to Marketing Director regularly on media spend effectiveness (web traffic, impressions, customer leads, and conversions) while managing a $4 million annual media budget across TV/Radio/Digital/Social channels

Conducted webinars and training sessions on successful Franchise Owner profiles, the how-to’s of Facebook Advertising, and Review Management best practices to sustain marketing excellence and regular customer engagement

Provided historical sales data and local marketing analysis to guide franchise Owners in annual implementation of their marketing plans

KUMON REGIONAL SUPPORT MANAGER June 2001 - September 2006

Managed US South Region, covering 11 states and 200+ Owners, positively impacting annual sales growth for a 5-yr period

Managed a $1.5 million annual media budget primarily across TV & Radio to help expand brand awareness and fuel local market growth during national marketing campaigns

Provided assistance in evaluating where Owners can improve operating margins through strategic analysis, relevant internal resources, and best practice examples

Trained Owners in various aspects of Marketing, Public Relations, and Business Planning to help with their operational effectiveness and customer engagement, both pre- and post- purchase

Developed several turn-key Guidebooks to help establish scalable and consistent brand experiences for Owners to implement, including: Grand Opening Success, Open House Events, Student-Parent Consultations, Ad Image Library, and Marketing Action Plans

KUMON AREA DEVELOPMENT COORDINATOR November 1996 - June 2001

Developed franchise businesses in Georgia and Florida, which included Owner recruitment and screening, training and certification, and hands-on operational assistance

Grew my initial assigned territory from 4 centers in metro Atlanta, to 16 and 18 centers in both Georgia and Florida in a 5-yr period

Provided regular updates to Owners regarding relevant news and expectations from Kumon, including new operational standards and licensing requirements

ANDERSEN CONSULTING – Atlanta March 1993 - June 1996

Developed the functional requirements/detailed data model for Georgia Pacific’s Optimization Model that served as the framework for future programming needs

Developed a financial systems conceptual design for Russell Corporation, helping to consolidate general ledger rollup from different accounting platforms and divisions

Conducted an opportunity assessment for Flower’s Specialty Products Division outlining various financial and logistics system needs that could be addressed with software solutions

Designed PROCESS/1 software enhancements for Andersen’s Americas Marketing Group

Migrated development databases into sales team databases for use by the sales group

Served as vendor contact for Marketing Team and as technical resource for the sales group

// Professional Skills

Certified Franchise Executive (IFA, franchise.org)

Effective Field Consultant

Managing Franchise System Growth

Managing Franchise Relationships

World-Class, Customer Centric Brand

Microsoft Office Suite 2018

Microsoft Outlook/Express

Microsoft Access

Microsoft Publisher 2010

MS Visio 2013

Adobe Illustrator 5.5

Adobe Acrobat 9 Standard

Quark Xpress 4.0

ProofHub

Adobe Connect

GoTo Meeting

Skype

// Personal Skills

Husband and Father

Elder Advisor, Genesis Bible Church

Landlord since 2004

Golf Enthusiast

Professional Traveler

DIY Home/Auto Journeyman

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