Operations and Marketing

Anna Lourdes G. Murillo

** ****** **., ******* *******, Sucat, Muntinlupa City, Philippines

Tel: +639*********

Email: **********@*****.***

SUMMARY OF SKILLS

Project and event manager

Digital Marketing Manager

Effective delivery of marketing campaigns to reinforce brand image and positioning

Strong team player and can work independently

Operations Management

Supervises and trains personnel

Confident communication skills in small and large settings including dealing with customers/clients, press and foreign principals

EXPERIENCE

Triomix Foods Corp., Philippines 2016 – Present

An affiliate of Milkin Corporation that handles restaurants such as Donburimix and The Eatery Express

Managing Director

Develops and implements strategic plans for the company’s day-to-day operations

Maintains dialogue and communicates with the suppliers and franchisees to build lasting relationships

Oversees the company’s franchise ventures to ensure company growth

Acts as the marketing and advertising liaison of the company in ways to strengthen and enhance its profile to the public

THE INSPIRE NATION SHOW, USA March 2016 – Present

American Podcast broadcasted on iTunes, iHeart Radio, Google Play, Youtube

Virtual Assistant/Guest Liaison

Handles the day-to-day activities of the company by scheduling and fixing the producers’ calendar, coordinating with the show’s guests and coaching clients, responding to emails, and researching on potential guests for the show

Manages the Inspire Nation Show website and its social media accounts, including Facebook, YouTube, Patreon, and Huffington Post Blog

Acts as the company’s liaison to the guests, publicists, advertisers, and coaching clients

TWILO, San Juan City, Philippines October 2014 – March 2018

Filipino fashion brand that designs for moms and daughters

Marketing/PR Consultant

Creates and executes the marketing program, which includes budget preparation, in-store promos, events, managing the brand’s website and social networking accounts

Manages social media marketing campaigns including the day-to-day content (images and write-ups), promotions, and customer correspondence

Acts as the brand’s liaison to the press, celebrities, and customers

Cole Vintage, San Juan City, Philippines September 2013 – April 2014

Filipino fashion brand that focuses on women’s fashion

Marketing/PR Consultant

Created and executed the marketing program, which included budget preparation, in-store promos, events, managing the brand’s website and social networking accounts

Coordinated with advertisement agencies and the media outlets regarding promotional campaign and product launches

CHEZ KARINE BAKERY, Bonifacio Global City, Manila, Philippines 2012-2013

A French Patisserie inspired by Asian and American Flavors

Head of Operations and Marketing

Successfully assisted in executing the owner’s original vision of the store, from planning/budgeting the new business, to securing the necessary permits/licenses, to coordinating construction, and to achieving profitable monthly operations within six months from launch

Responsible for managing the overall operations of the store, commissary, and front office including running day-to-day management, preparing the company’s budget and forecasts, controlling inventory and dealing with suppliers, and supervising/training employees

Planned and executed the marketing program, including managing the bakery’s website and social networking accounts and acting as the company’s representative with the local press

ISLANDSOUL INTERNATIONAL CORPORATION, Philippines and Singapore 2010-2012

Barefoot Store – A multi-brand store that houses eco-friendly brands from the UK, USA, Japan and the Philippines; Chewy Junior Café – Pastry shop based in Singapore

Head of Marketing and Public Relations

Responsible for planning and executing the initial launch marketing and advertising plan of the Barefoot concept store in the Philippines and Singapore

Conducted extensive pre-launch marketing and brand research in Metro Manila and Singapore to determine pricing strategy, brand selection, and optimal target market

Organized and coordinated all aspects of the company’s marketing events, including budget allocation, logistics and manpower, cross-promotion programs, and success evaluation

STORES SPECIALISTS, INC, Makati City, Manila, Philippines 2002-2009

This is part of the Rustan Group of Companies, which operates the largest network of retail brands in the Philippines. It has over 80 brands and 400 stores all over the country.

Marketing Supervisor

Coordinated with the SSI merchandising manager and primarily responsible for developing the marketing and business strategies for 8 brands (1 apparel, 7 footwear), including developing advertising and marketing programs for new store openings, special promotions, collection launch, advertising campaigns as well as managing the social media pages of the brands

Coordinated with foreign principals to ensure that the local strategies and goals are in sync with the global directives of the brand, and third parties, such as advertising agencies and local suppliers, in the execution of various projects

Conducted market research to identify potential opportunities in the target market and to determine the most effective and appropriate response strategies that were eventually adopted and implemented by the company

Analyzed the customer database in each location and developed a thorough understanding of buying habits, sales penetration and sales history in each territory

ROBINSONS RETAIL GROUP, Quezon City, Manila, Philippines 2001-2002

Third largest retail group in the Philippines, which consists of a chain of departments stores, supermarkets and free standing foreign brand boutiques

Marketing Services Officer

Managed the development of the marketing and advertising campaign from strategic planning to final execution

Created the concept and copy for advertisements, direct mail campaigns, press releases and sales collaterals

Coordinated with internal departments, advertising agencies, and local suppliers to ensure the successful implementation of marketing and advertising campaigns

TECHNOLOGY

Software: Adobe Photoshop, MS Office (Word, Excel, PowerPoint)

EDUCATION

DE LA SALLE UNIVERSITY – Manila, Philippines

Bachelor of Science, December 2000

Major: Advertising Management, Dean’s List

References Furnished Upon Request l Available for Relocation

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