Sales Manager

B * Lot ** Greenfields * Subd.

Novaliches Quezon City

Mobile +639**-******* and +639**-*******

**************@*****.***

EUGENE G. LAGUITAO

Objective To pursue employment that offers personal and professional growth so as to utilize my experiences and competencies while acquiring added knowledge, honing my potentials and enhancing core values of commitment, creativeness, competitiveness, integrity, and responsibility towards work

Bayer Philippines Inc

Business Unit Manager (Radiology)

July 2018- Present

Over-all responsible for the total radiology business (Contrast Media, Medical Device and Informatics) for Bayer Philippines Inc.

Deploy successful marketing campaigns and own their implementation from idea formulation to execution

Oversee local commercial (sales, marketing and financial ) functions here in the country

Build strategic relationships and partner with key industry players, channel partners and end users (Radiology and Cardiology)

Maintain effective internal communications to ensure that all relevant company platforms are well informed of

Monitor and report on effectiveness of sales and marketing campaigns

Hovid Inc

Marketing Manager

July 2017- July 2018

Over-all responsible for the marketing functions of the company with 3 Product Managers as direct reports

Deploy successful marketing campaigns and own their implementation from idea formulaiton to execution

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Be in charge of marketing budget and allocate/invest funds wisely

Measure and report performance of marketing campaigns, gain insight and assess against goals

Hovid Inc

Oncology Division Head

January 2016- June 2017

Responsible for revenue and profit of business domain, plan and implement all the promotional plans and build up team to conduct such plans

Launch the company as a new player in the market

Formulate business plan for 3 Oncology molecules

Recruitment and training of Oncology product specialists

Fujifilm Medical

Business Division Manager

September 2012- February 2015

Responsible for revenue and profit of business domain, plan and implement all the promotional plans and build up team to conduct such plans

Account management to include hospitals, diagnostic clinics and channel partners for Imaging, Ultrasound and Laboratory products of the company

Sales Management

Achievement of Sales and profit plan

Formulation of marketing and business plan

People Management

-Recruitment of sales and technical team

-Training of staff

-Conducts periodic appraisal

Grepcor Diamonde, Inc.

National Sales Manager/ Consultant

March 2011 to August 2012

Sales Management

- Handles the Central Laboratory and Point-of-Care Business comprising of Siemens Healthcare Diagnostics and Alere

- Checks accuracy of forecast per SBU per sales manager, account executives, and field sales specialist

- Periodic review of actual sales vs. target and apply corrective action

- Recommend and evaluate approval of discount to penetrate new market

People Management

- Train and develop 5 SM, 2 PM, 1 Training Manager and 1 LIS Manager.

- Identify and recommends training needs of associates both career and personality development, recommends salary increase and promotion.

- Conducts performance appraisal of direct reports

Corporate Compliance

- Formulates SOPs in relation to ISO requirements.

- Oversees that all direct reports within the team complies and adheres with the corporate policies (ISO, SOP, etc)

Training

-Oversee the training needs and development of the whole Field Sales Department

Fresenius Kabi Philippines Inc.

Business Unit Head (Renal Division)

October 2010 to February 2011

Sales Management

- Responsible for the over-all sales performance of the Renal Division

- Ensures equitable target distribution and high achievement rate

- Conduct periodic business reviews with all district managers, distributors and third party agencies in order to identify business opportunities and formulate relevant action plan.

People Management

- Train and develop 7 DMs, 1 PM and 1 KAS.

- Identify and recommend training needs of associates both career and personality development, recommends salary increase and promotion.

- Conduct performance appraisal of direct reports

Resource Management

- Initiate, coordinate and consolidate tactical spending budgets and reports on sales activities, in order to keep control of the business and provide relevant information to management.

Product Management

- Oversee formulation and development of market plan, market research, marketing mix, and product profitability

- Budget Management

- Ensures the product supports the company’s overall strategy and goals

Fresenius Kabi Philippines, Inc.

National Sales Manager

May 2008 to September 2010

Sales Management

- Oversee target-setting of assigned districts and territories in order to ensure equitable distribution of target and high achievement rate for all pharmaceutical products including oncology, renal, nutrition and anesthesia lines

- Conduct periodic business reviews with all district managers, distributors and third party agencies in order to identify business opportunities and formulate relevant action plan.

People Management

- Train and develop 11 DM, 1 FM and 1 KAS.

Identify and recommends training needs of associates both career and personality development, recommends salary increase and promotion.

Conducts performance appraisal of direct reports

Resource Management

- Initiate, coordinate and consolidate tactical spending budgets and reports on sales activities, in order to keep control of the business and provide relevant information to management.

Corporate Compliance

- Formulates SOPs in relation to ISO requirements.

Oversees that all direct reports within the team complies and adheres with the corporate policies (ISO, SOP, etc)

Fresenius Kabi Philippines, Inc.

Senior Area Manager

January 2007 to May 2008

Fresenius Kabi Philippines, Inc.

Area Manager

July 2005 to December 2006

Responsible in handling the total parenteral nutrition of North Luzon (GMA) July 2005 to June 2007

Promoted as Senior Area Manager effective January 2007

District Manager of the Year 2007

Premier Awardee Fresenius Kabi Asia-Pacific 2007

115 % YTD Sales performance for 2006

1st runner up Area Manager of the Year award for 2006

Responsible in setting up the company’s MD profiling and classification framework

Sets territorial plans by defining the right targets and programs based on ROI

Handles District sales and expense budget management

Identifies opportunities for the medical rep. so as to improve work efficiency and services to the client

Manages the operation and team to obtain short and long term growth and profit objectives of assigned areas through the development of new business and marketplace presence

Ensures full implementation of Sales and Marketing plans and program by the direct reports.

Aventis Pharmaceutical Corporation Philippines

District Sales Manager

January 2001 - May 2004

Sets territorial plans by defining the right targets and programs based on ROI

Develops new marketing channels and strategic-alliance programs.

Utilizes market resources, management of key customer accounts, and advanced people managements skills; leads a team of sales professionals in growing revenue and services customers in assigned health systems market while achieving sales target.

Manages the operation and team to obtain short and long term growth and profit objectives of assigned areas through the development of new business and marketplace presence

Identifies opportunities for the medical rep. so as to improvement of work efficiency and services to the client.

Maintains an orderly planning system, monitoring and following through completion of tasks toward achievement of district goals.

Handles key doctors and other accounts

Initiates, facilitates and monitors marketing and promotional activities

District Managers Achiever’s Award 2001 for 109% Sales Performance

Hoechst Marion Roussel, Philippines

District Sales Manager

January 1999 – December 2000

Handles District sales and expense budget management

Implements Sales and Marketing plans and program

Ensures organizational effectiveness and development

Develops and condenses policies and guidelines for marketing promotions

Proposes and conceptualizes effective marketing promotion and sales strategies

Hoechst Marion Roussel, Philippines

Medical Representative

August 1995 – December 1998

Ensures achievement of sales target within the territory

Properly implements MR and marketing initiated activities

MR Achiever’s Award 1998 for 124% Sales Performance

Detailing Champion - 1998

Medical Rep of the Year - 1997 & 1998

Skills & Traits

Proficiency in DOS, Windows 2000, XP and various Microsoft Office Application and Utilities (Excel, Power Point, Word, and other Non-Ms Application (Lotus 123, FoxBASE and Data Base Management)

Fluency in Filipino and English, both oral and written

Team Leadership

Interactive Management

Creative Writing

Budget Management

Cost Accounting

Project Management

Proficiency in research work

Product Development and Management

Sales, Marketing, Promotion and Pricing

EDUCATION

TERTIARY Bachelor of Science in Medical Technology

University of Santo Tomas

1991 – 1995

PERSONAL

INFORMATION Born 9th of November 1974

39 y/o

5’10

Male

SEMINARS ATTENDED

Key Accounts Management Oct 2009

Germany

Sales Offensivity and Product Management May 2002

Clarkfield Pampanga, Philippines

Targeting and Segmentation Apr 2002

Singapore

Interactive Management Jun 2001

Edsa Plaza Shangri-la Hotel Philippines

Research Based Marketing Management on Ethical Pharma Products Apr 2000

Edsa Plaza Shangri- la Hotel Philippines

Effective Trainers and Training through Accelerated Learning Oct 1999

Dusit Hotel Makati City, Philippines

Field and Sales Management Training Sep 1998

Mimosa Clarkfield Pampanga, Philippines

CHARACTER REFERENCES

May be furnished upon request

Contact this candidate