Princeton Jct., NJ *****

609-***-****

adajlj@r.postjobfree.com NNNNIMITA IMITA MMMMITTRA ITTRA

Marketing SSSSttttrrrreeeennnnggggtttthhhhssss

Strategic Marketing

Brand Strategist

Corporate Brand Solutions

Visual Advertising Strategies

Digital & Print Campaigns

Social Media Marketing

Website Launches

Campaign Metrics & KPIs

Digital Campaign Reporting

Budget Management

Team Leadership

Client Satisfaction Increases

Sales Support

Professional

Development

RUTGERS,

THE STATE UNIVERSITY OF

NEW JERSEY

RUTGERS BUSINESS SCHOOL

MBA, Supply Chain

Management, 2019

INTERNSHIP

Intel Inc. Global Supply

Chain Management Intern,

May – August 2018.

BS in Marketing, 2011

Won 1st place in the Johnson &

Johnson Case Competition in

2009

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Proficient in MS Office Suite

Salesforce

SAP ERP

MARKETING MANAGER

Enthusiastic and analytical marketing professional – Leveraging the power of data analytics and cutting-edge technology platforms to track campaign performance, consumer behaviors, market trends, and social media reach to provide clients with clear insights into campaign successes and deliver corporate value.

Focused team leader and team player – Champion for a team-oriented approach to projects and problem-solving and a leader of talented cross-functional teams, coaching and motivating the team to deliver the client’s vision within expertly crafted campaigns. HIBBERT GROUP, INC. Ewing, NJ 2016 – 2017

Project Manager

Selected for the $10M Eli Lilly digital and print campaign, administering a $10K to $25K budget, and managing developers, graphic designers, account planners, and account executives. Support product launches with accurate content and printing of critical information on each drug sent to healthcare professionals.

Facilitated the development of a website to share information on Eli Lilly drugs with healthcare providers and provide access to sales representatives.

Shortened project lifecycle processes by 10% through expert management and prioritization of deliverables and clearly communicating goals to the team.

Reduced project management errors 15% through improved efficiencies and client documentation, providing clarity into team members assigned to the project and Eli Lilly representatives.

LOCKERDOME, INC. New York, NY 2015 – 2016

Brand SSSSttttrrrraaaatttteeeeggggiiiisssstttt

Brought on board in this client-facing role to build relationships with 21 client accounts, including Bowlmor Lanes, Babbel, and Fabletics, and provide meaningful analytical updates on consumer behavior for each digital advertising campaign, reporting on the number of clicks, number of viewers, time ad was viewed, etc.

Upsold clients to personalized advertising strategies to enhance the success of the visual advertising campaign and improve the metrics, clicks, revenue, subscription trial offers, and client relationships, enhancing customer satisfaction by 10%.

Managed second-highest number of clients for agency, while increasing digital campaign reporting efficiency 5% by streamlining and clarifying reporting processes. INTEGRAL AD SCIENCE New York, NY 2012 – 2014

Sales Planner

Supported account executives, account managers, and the chief revenue officer at this leading global media verification company with critical campaign data. Planned pre- and post-sale digital campaign processes, collected campaign assets, and optimized campaigns. Created detailed and clear PowerPoint decks that were presented to the client and outlined campaign performance.

Collaborated with members of the sales and marketing team in the planning and launch of Salesforce.com and selected as the Salesforce.com administrator. Designed dashboards that tracked quarterly reviews for each of the 10 sales representatives and streamlined sales efforts by 20%.

Assisted in event planning and execution, from identifying vendors and venues to logistics.

Supported the sales and marketing team in the creation of engaging presentations.

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