JIM MICHAEL CROGHAN

*** **** ***** *****

San Marcos, California 92078

Cell 760-***-****

Email: adajdy@r.postjobfree.com

HIGHLIGHTS OF QUALIFICATIONS

Strategic Planning, Yield Management, Budgeting & Financial Analysis, Contract Development & Negotiations, and Promotions

Wealth of expertise and training in ultra-luxury Resorts, Hotels & Day Spas

Extensive experience in building health and wellness programs

Strong written and oral communication skills

Self motivated and exceeds in positions of responsibility

Exceptionally organized and detail-oriented

PROFESSIONAL EXPERIENCE

2016 – Present Identity Hospitality, San Diego, California

(Oct. – Present) Founder, CEO

Identity Hospitality spa consulting services range from feasibility through to pre-opening and daily operations. Prior to the opening of a spa, we can provide a spa needs analysis study, brand and conceptual planning and complete spa design consulting services. As a full-service spa consultant and operator, we also provide creative spa menu development, staff selection and training, retail product selection, systems development and quality Standard Operating Procedures. Once the spa is ready to open, Identity Hospitality provides day-to-day spa management or operational consulting services.

2017 – Present Raad Ghantous & Associates, San Diego, California

(Oct. – Present) Vice President of Operations & Development

Hotel, Spa & Wellness Concept Development

Service Standards Development & Implementation

Revenue Analysis & Optimization

Fiscal & Yield Management

Product Selection

Streamlined Operations & Increased Productivity

Retail Management & Merchandising

Marketing & Brand Building

Staff Education & Training

2016 – 2017 ESPA International, San Diego, California

(Jan. – Jan.) Vice President of Operations: The Americas

Monitored the regions financial and business performance for 70+ Hotels, including The Ritz-Carlton, Mandarin Oriental, The Peninsula Hotels, One & Only and Fairmont Hotels & Resorts

Managed $100m asset and a part of a multi billion dollar fund

Performed feasibility studies and developed five-year operating proforma

Provided design and development services for new and existing spa facilities

Implemented new initiatives across the region to increase sales and service

Created and delivered the regions sales strategy in line with business objectives

Delivered multiple business plans to support the rapid growth within the region

Developed production of the regions financial budgets

Reported monthly to address key action points and provide additional resources

Lead, Developed and provided leadership to US team

Presented to win new accounts, measured against budget for continued growth

2010 – 2016 The Grand Del Mar Resort, San Diego, California

(Jan. – Jan.) Executive Director of Operations

Managed all day to day operations for a 21,000 sq foot ultra luxury spa, wellness center, salon, fitness center, recreation and horse ranch with over 150 employees

Forbes Five Star Hotel & Spa Award 2011 – 2016 and generated more than expected revenues

Forbes most elite, Triple Five-Star property Awarded 2013, 2014 (six in the world)

Implemented ongoing skills training to ensure service standards are being upheld.

Control ongoing service and product margin analysis to ensure profitability

Interpret Financial Reports and provide expertise on (projected) Revenue vs. Expenses

Projected and maintain acceptable payroll commitments

Use financial plans for spotting trends, measuring productivity and monitoring progress

2006 – 2010 The Island Hotel, Newport Beach, California

(Nov. – Jan.) Executive Director of Spa and Recreation (Pre-Opening Transitioning Team)

Responsible for overseeing 2 operating spas in the region with over 200 employees and revenues exceeding $15M as well as introduction of wellness development to hospitality

Strategic development of fitness, spa and wellness for all brands

Director of the 4th quarter awarded in 2007 and 3rd quarter 2008 – Based on People, Product and Profit

Used financial plans for spotting trends, measuring productivity and monitoring progress.

Monitored customer satisfaction with surveys, focus groups and comment cards.

Assisted with the many facets of the city’s special events from staffing and planning, to marketing and execution

Trained and motivated staff of therapist and hospitality associates

Proactive in developing publicity opportunities and effectively dealing with media

Anticipate, identify and ensure guests needs are being met in the best possible way

2007 – 2009 Pelican Hill Resort, Newport Coast, California (Nov. – Jan.) Assisted with the opening

Mobile / Forbes Five Hotel / Star Spa Award 2011

Design Review & Concept Development

Market Study and Comp Set Analysis

Fixtures, Equipment & Supplies Selection

Software Selection

Preliminary budgeting

Development Spa Code of Conduct

2004 – 2006 Four Seasons Hotels and Resorts, Newport Beach, California

(Oct. – Nov.) Executive Director of Spa and Recreation (Hired four months prior to opening)

Served as Project Manager for national and international hotels

Handled all on-site pre-opening tasks; consulted with the construction management and operations teams

Generated activities and spa marketing by presentations given at local companies

Developed and maintained consistent delivery of fitness programs, maximizing revenues, image and benefits to the members, guests and property owners

Managed all areas of the spa including therapist, products, payroll, purchasing, hiring, inventory management and scheduling

Recruited, developed, maintained and inspired a cohesive spa management team

Developed, implemented and monitored Standard Operating Procedures

Implemented and maintained revenue producing services and programs that kept within the Spa’s mission

Prepared and maintained the yearly capital and operational budgets for guest supplies and equipment

Implemented opportunities for managing operational costs and boosting the bottom line.

2002 – 2004 Ritz-Carlton Hotel Company

(Dec. – Nov.) Consultant for Hotel Operations / Spa Division

Audited Spa Operations / Narrative and evaluation

Recommended enhancements based on AAA and Mobil logging criteria standards

Provided detailed Executive summary reports for owners and operators

Produced PowerPoint presentation for owners and operators to improve service levels

Evaluated Housekeeping Department Standards and documented defects

Researched cash handling integrity evaluation reports

2002 – 2004 The Balboa Bay Club and Resort, Newport Beach, California

(Aug. – Oct.) Director of Operations / Pro Shop (Hired six months prior to opening)

Solved a long-standing problems with Club Members / Spa Members

Developed, implemented and monitored Standard Operating Procedures

Managed all areas of the spa including therapist, products, payroll, purchasing, hiring, inventory management and scheduling

Dramatically increased revenue by introducing three new product lines and initiation of sales incentive programs

Optimized therapist allocation and product replenishment systems to cut cost

1997 – 2002 The Spa at South Coast Plaza, Costa Mesa, California

(July – Aug.) Director of Operations / Sales and Marketing

Assisted with the opening of Illinois Center Spa – 120,000 square foot, seven level athletic club, Streeterville Spa – 66,000 square foot fitness complex and Rebox Sports Complex (Carnary Warf - London) – 250,000 square foot fitness complex

Identified new markets and achieved over 2.1 million dollars in gift certificate sales

Improved sales by over 200% in 2001 (Director of the year awarded in 2001)

Significantly increased sales through the development of new accounts and innovative marketing ideas (surpassing sales goals between 10%-30% yearly)

Negotiated special incentive exchanges with local businesses to generate advertisement sales

Maintained and developed positive relationships with hotels, local corporations, guest and members

Generated sales, conducted presentations to local corporations

EDUCATION

Business Administration Major – University of Long Beach (CSULB)

PROFESSIONAL ORGANIZATIONS / PERMITS

Southern California Spa Association / Spa Connection (President 2008 to Present)

University of California, Irvine – Spa & Hospitality Management Program (Advisory Board Committee / Instructor – 2004 to Present)

Global Spa & Wellness Mentorship Program – 15 in the world

Four Seasons Hotels and Resorts (Management Certificate Program)

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