Sales Spa
Resume:
JIM MICHAEL CROGHAN
San Marcos, California 92078
Cell 760-***-****
Email: ***********@*****.***
HIGHLIGHTS OF QUALIFICATIONS
Strategic Planning, Yield Management, Budgeting & Financial Analysis, Contract Development & Negotiations, and Promotions
Wealth of expertise and training in ultra-luxury Resorts, Hotels & Day Spas
Extensive experience in building health and wellness programs
Strong written and oral communication skills
Self motivated and exceeds in positions of responsibility
Exceptionally organized and detail-oriented
PROFESSIONAL EXPERIENCE
2016 – Present Identity Hospitality, San Diego, California
(Oct. – Present) Founder, CEO
Identity Hospitality spa consulting services range from feasibility through to pre-opening and daily operations. Prior to the opening of a spa, we can provide a spa needs analysis study, brand and conceptual planning and complete spa design consulting services. As a full-service spa consultant and operator, we also provide creative spa menu development, staff selection and training, retail product selection, systems development and quality Standard Operating Procedures. Once the spa is ready to open, Identity Hospitality provides day-to-day spa management or operational consulting services.
2017 – Present Raad Ghantous & Associates, San Diego, California
(Oct. – Present) Vice President of Operations & Development
Hotel, Spa & Wellness Concept Development
Service Standards Development & Implementation
Revenue Analysis & Optimization
Fiscal & Yield Management
Product Selection
Streamlined Operations & Increased Productivity
Retail Management & Merchandising
Marketing & Brand Building
Staff Education & Training
2016 – 2017 ESPA International, San Diego, California
(Jan. – Jan.) Vice President of Operations: The Americas
Monitored the regions financial and business performance for 70+ Hotels, including The Ritz-Carlton, Mandarin Oriental, The Peninsula Hotels, One & Only and Fairmont Hotels & Resorts
Managed $100m asset and a part of a multi billion dollar fund
Performed feasibility studies and developed five-year operating proforma
Provided design and development services for new and existing spa facilities
Implemented new initiatives across the region to increase sales and service
Created and delivered the regions sales strategy in line with business objectives
Delivered multiple business plans to support the rapid growth within the region
Developed production of the regions financial budgets
Reported monthly to address key action points and provide additional resources
Lead, Developed and provided leadership to US team
Presented to win new accounts, measured against budget for continued growth
2010 – 2016 The Grand Del Mar Resort, San Diego, California
(Jan. – Jan.) Executive Director of Operations
Managed all day to day operations for a 21,000 sq foot ultra luxury spa, wellness center, salon, fitness center, recreation and horse ranch with over 150 employees
Forbes Five Star Hotel & Spa Award 2011 – 2016 and generated more than expected revenues
Forbes most elite, Triple Five-Star property Awarded 2013, 2014 (six in the world)
Implemented ongoing skills training to ensure service standards are being upheld.
Control ongoing service and product margin analysis to ensure profitability
Interpret Financial Reports and provide expertise on (projected) Revenue vs. Expenses
Projected and maintain acceptable payroll commitments
Use financial plans for spotting trends, measuring productivity and monitoring progress
2006 – 2010 The Island Hotel, Newport Beach, California
(Nov. – Jan.) Executive Director of Spa and Recreation (Pre-Opening Transitioning Team)
Responsible for overseeing 2 operating spas in the region with over 200 employees and revenues exceeding $15M as well as introduction of wellness development to hospitality
Strategic development of fitness, spa and wellness for all brands
Director of the 4th quarter awarded in 2007 and 3rd quarter 2008 – Based on People, Product and Profit
Used financial plans for spotting trends, measuring productivity and monitoring progress.
Monitored customer satisfaction with surveys, focus groups and comment cards.
Assisted with the many facets of the city’s special events from staffing and planning, to marketing and execution
Trained and motivated staff of therapist and hospitality associates
Proactive in developing publicity opportunities and effectively dealing with media
Anticipate, identify and ensure guests needs are being met in the best possible way
2007 – 2009 Pelican Hill Resort, Newport Coast, California (Nov. – Jan.) Assisted with the opening
Mobile / Forbes Five Hotel / Star Spa Award 2011
Design Review & Concept Development
Market Study and Comp Set Analysis
Fixtures, Equipment & Supplies Selection
Software Selection
Preliminary budgeting
Development Spa Code of Conduct
2004 – 2006 Four Seasons Hotels and Resorts, Newport Beach, California
(Oct. – Nov.) Executive Director of Spa and Recreation (Hired four months prior to opening)
Served as Project Manager for national and international hotels
Handled all on-site pre-opening tasks; consulted with the construction management and operations teams
Generated activities and spa marketing by presentations given at local companies
Developed and maintained consistent delivery of fitness programs, maximizing revenues, image and benefits to the members, guests and property owners
Managed all areas of the spa including therapist, products, payroll, purchasing, hiring, inventory management and scheduling
Recruited, developed, maintained and inspired a cohesive spa management team
Developed, implemented and monitored Standard Operating Procedures
Implemented and maintained revenue producing services and programs that kept within the Spa’s mission
Prepared and maintained the yearly capital and operational budgets for guest supplies and equipment
Implemented opportunities for managing operational costs and boosting the bottom line.
2002 – 2004 Ritz-Carlton Hotel Company
(Dec. – Nov.) Consultant for Hotel Operations / Spa Division
Audited Spa Operations / Narrative and evaluation
Recommended enhancements based on AAA and Mobil logging criteria standards
Provided detailed Executive summary reports for owners and operators
Produced PowerPoint presentation for owners and operators to improve service levels
Evaluated Housekeeping Department Standards and documented defects
Researched cash handling integrity evaluation reports
2002 – 2004 The Balboa Bay Club and Resort, Newport Beach, California
(Aug. – Oct.) Director of Operations / Pro Shop (Hired six months prior to opening)
Solved a long-standing problems with Club Members / Spa Members
Developed, implemented and monitored Standard Operating Procedures
Managed all areas of the spa including therapist, products, payroll, purchasing, hiring, inventory management and scheduling
Dramatically increased revenue by introducing three new product lines and initiation of sales incentive programs
Optimized therapist allocation and product replenishment systems to cut cost
1997 – 2002 The Spa at South Coast Plaza, Costa Mesa, California
(July – Aug.) Director of Operations / Sales and Marketing
Assisted with the opening of Illinois Center Spa – 120,000 square foot, seven level athletic club, Streeterville Spa – 66,000 square foot fitness complex and Rebox Sports Complex (Carnary Warf - London) – 250,000 square foot fitness complex
Identified new markets and achieved over 2.1 million dollars in gift certificate sales
Improved sales by over 200% in 2001 (Director of the year awarded in 2001)
Significantly increased sales through the development of new accounts and innovative marketing ideas (surpassing sales goals between 10%-30% yearly)
Negotiated special incentive exchanges with local businesses to generate advertisement sales
Maintained and developed positive relationships with hotels, local corporations, guest and members
Generated sales, conducted presentations to local corporations
EDUCATION
Business Administration Major – University of Long Beach (CSULB)
PROFESSIONAL ORGANIZATIONS / PERMITS
Southern California Spa Association / Spa Connection (President 2008 to Present)
University of California, Irvine – Spa & Hospitality Management Program (Advisory Board Committee / Instructor – 2004 to Present)
Global Spa & Wellness Mentorship Program – 15 in the world
Four Seasons Hotels and Resorts (Management Certificate Program)
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