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Social Media Digital Marketing

Long Island City, NY
October 07, 2019

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The Hive Showroom New York, NY Head of Digital Marketing Dec 2016 - Jun 2018

- Responsible for all digital executions, content, paid social, strategies, e-commerce, email marketing, campaign setup and management, SEO/SEM

- Managed both Digital and PR teams / Planned digital and social calendars, editorial pitches, as well as events and influencer collaborations

- In charge of content creation, community management, e-commerce copywriting, performance monitoring, and CRM

- Worked with photographers and models to produce in-house photoshoots for several brands

- NuOrder data entry and collections pricing, client report analysis, comparative cost analysis and sales forecasting Olive + Oak New York, NY E-commerce & Wholesale Associate (Temp) Mar 2016 - Jul 2016

- Managed all Northeast accounts across the U.S. / Social media / E-commerce inventory and copy

- Created content calendars and executed social media posts

- Responsible for showroom inventory management / Re-stocking approvals / Customer service / CRM platform Showroom Delfina New York, NY Showroom Assistant Jan 2016 - Mar 2016

- Assisted on sales booking reports / Customer report analysis / Closing orders / Capsule and Coterie tradeshows

- Market research / Northeast region target account research / CRM and social platform updates LOOKBOOK New York, NY Social Coordinator Jun 2014 - Jun 2015

- Created content calendars and social media execution / Community management

- Style guide and trend report blog copies / User content moderation JMPM Design Studio New York, NY Project Assistant Aug 2012 - Jun 2013

- Assisted co-founders on first product launch at Simon Pearce / Created a digital storybook for a local artist’s animation OTHER EXPERIENCES

Ober, Onet & Associates Event Planning (Freelance) Oct 2018 - Feb 2019

- In charge of purchase data entry, email outreaches and attendance follow-ups

- Responsible for event guest-list tracking and confirmations / Organized expense reports and event finances Iris Covet Book New York, NY Social Media & PR Assistant Aug 2016 - Oct 2016

- Social media planning / Advertising, PR and sales inquiries / Editorial pulls for stylist Motorola New York, NY Marketing Agent Sept 2013 - May 2014

- Re-branded Motorola, a Google company, with the launch of all new products

- #MeetMoto brand awareness campaigns and events lead by Zeno Group, Axis of Awesome, and Archrival Aritzia Flagship New York, NY Sales Associate & Stylist Nov 2012 - Feb 2013

- Personal shopper/stylist focusing heavily on increasing customer retention and maximizing quality of service PROJECTS

Hemsmith New York, NY Marketing Consultant (Freelance) Jun 2015 - Mar 2019

- Concept and branding / Selected designer with matching aesthetics / Social campaign guidance

- Assisted every trade show and marketing event at MAN/WOMAN Shows and Upton Pop-Ups YES Organization Charity Fundraiser Boston, MA 2012

- Planned, designed, organized and executed a per-plate fundraising dinner to sponsor youth entrepreneurs

- Wrote a detailed proposal for project, created a work breakdown structure and project network plan PROGRAMS / TOOLS / SKILLS

Proficient in both Windows & Mac OS X, MS Office, MS Project, Photoshop, InDesign, Branding, Digital Marketing & Planning, Google Analytics, Adwords, MailChimp, Wix, Squarespace, CRM, AMT, Salesforce, Joor, NuOrder, Zindigo, Trello, Google Docs, Community Management, Customer Service, PR, Sales CLEO YEH 617-***-**** 44-28 Purves Street 31D, Long Island City, NY LANGUAGES



Japanese (Conversational)


General Assembly, New York, NY Digital Marketing 2017 Boston University, Boston, MA BA in Sociology 2008 - 2012 Taipei American School, Taipei, Taiwan High School 2004 - 2008

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