Content Creator, Photographer, Creative Director, Social Media

PROFILE

Over * years of experience in customer service, social marketing and consumer brands.

Advanced skills in Microsoft Office Suite, Mac OSX, Windows, Lightroom, Photoshop, InDesign, MailChimp.

Great relationships with influencers, bloggers and digital content creators.

Photographer/videographer/digital content creator.

Well versed in Sprout Social, Hootsuite, Wordpress, Facebook insights, Twitter and Instagram analytics.

Highly organized, punctual and accustomed to high-pressured environments.

Excellent interpersonal skills; team player, leadership skills, adaptable to change.

Avid communicator and multilateral storyteller.

Result-driven and conflict resolution oriented.

EXPERIENCE

Social Media Specialist/Digital Content Creator (Freelance)

Toronto, ON May 2014 – Current

Fully integrated marketing expertise in digital marketing, email marketing, influencer marketing, community management, media relations, etc.

Development of marketing communications plan, storyboard, critical path to execution timeline;

Track and analyze key metrics;

Producing consistent and engaging content; such as lifestyle photography, still photography, fashion photography, retouching, videography and updating the blog;

Up-to-date with latest digital market trends and best business practices.

Portfolio

TAG Heuer – created original content, such as photography and videography to promote the Link Calibre 5 watch on their social media channels. This resulted in increased in traffic to their site and brought more awareness to the watch.

UNIQLO Canada – did an Instagram media campaign to promote the launch of their French Linen collection that brought traffic to their site and increased in sales.

Tyler Shaw (Canadian Recording Artist) x Bisha Hotel – shot his editorial on location at Bisha Hotel.

Mackenzie & Park – did a social media campaign for this startup company that reached approximately 9,000+ people

TNT FASHION – created a storyboard that resulted in a social media campaign with TNT Fashion, a high-end fashion boutique located in Yorkville. This campaign brought traffics to their site.

Team Lead – TOPMAN (Hudson’s Bay)

Toronto, ON March 2018 – Current

Be a team player and contribute to the store’s success;

Build strong customer relationships and contribute to the increase in sales and goals;

Provide coaching and training for Sales Associate;

Delegate tasks to the team as required;

Monitor sales performance;

Motivate team and show best practice in service and sales;

Keep current on the brand’s product and service updates.

Contributed to the increase of sales and profits by keeping customers informed about new products, promotions and styling tips.

Junior Designer – Henkaa

North York, ON April 2012 – October 2012

Project management of execution timeline, budget and quality control;

Support in business development and coordination of project plans.

Assist with shipment and back of house duties

Intern/Administrative Assistant – Elite Model Management

Toronto, ON April 2011 – March 2012

Provide administrative support, prepare reports for post-mortem;

Support in business development and coordination of project plans;

Calendar management, booking trips for the executives, taking minutes, file management.

LANGUAGES

English (professional proficiency) written and verbal

Chinese (intermediate proficiency) verbal

Indonesian (professional proficiency) written and verbal

EDUCATION

York University

Vaughan, ON May 2009 – December 2016

Bachelor of Administrative Studies

Relevant Courses: Marketing, International Business, Organizational Behaviour & Business Management

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