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Marketing Executive

Alpharetta, GA
October 10, 2019

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John W. Leavitt, Jr.

Innovative Marketing Leader for Fast-Growth Technology Firms

MBA, International Marketing


Profisee Alpharetta, GA

Master data management software company. Led marketing function from formation to nearly 100 company employees prior to sale to Private Equity firm. Reported to CEO for 8 years, then to CMO.

VP Marketing June 2008 - January 2018

Select accomplishments:

— Established company as fastest growing MDM vendor by 2X (Gartner 2015 MDM Magic Quadrant).

— Drove marketing-generated lead source of customers from zero to 33%.

— Grew live event participation from zero to 80+ annually around the world.

— Improved website lead quality from 28% to 92% and increased traffic by 569%.

— Developed and executed go-to-market & territory planning with 15 direct sales reps and 25 partners globally.

— Implemented drip email program reaching over 100,000 contacts monthly. Stratature Alpharetta, GA

Master data management software company. Reported to CEO for 6 years prior to sale to Microsoft Corporation.

Director of Marketing February 2002 - June 2008

Select accomplishments:

— Pioneered master data management software market as one of two first vendors.

— Led global marketing efforts for direct sales (10 reps) and partner network (35 worldwide).

— Grew and managed marketing from sole resource to team of 5 telemarketing, documentation and marketing specialists.

— Improved marketing lead source origination from zero to 25% of new customers.

— Led website development and improved search rankings from page 15 to #1. ALG Software Atlanta, GA

Enterprise performance/cost management software provider, now a part of Business Objects/SAP. As a marketing executive I developed and managed integrated, results- oriented marketing programs across North America.

Marketing Executive 1999 – 2002


— University of Illinois at Urbana-Champaign MBA, Marketing · (1997 - 1999)

— Georgia State University Bachelor of Arts, French Commerce · (1995 - 1996)

— La Sorbonne Paris French Commerce · (1995 - 1995)

— Université Lumière (Lyon II) French Commerce · (1994 - 1994)

— The University of Georgia Bachelor of Arts, French Commerce · (1992 - 1994) Contact


6375 Barrington Run

Alpharetta, GA 30005

Top Skills

E Marketing Strategy Development

E Tactical Execution & Measurement

E Global Lead Generation

E Corporate Identity

E Brand Management

E Collateral & Graphic Design

E Campaign & Event Management

E Website Development & Metrics

E Search Engine Optimization

E Sales/Marketing Alignment

E KPI & Budget Management

E Competitive Intelligence

E Marketing Team Management


English (primary)

French (conversational fluency)


Google Analytics Immersive


Construction and restoration trips to

New Life Orphanages Cambodia in

Banteay Meanchey, Battambang, and

Phnom Penh.

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