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Sales Customer Service

Beachwood, OH
October 10, 2019

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Michael Caminer

***** ******* *****

Beachwood, Ohio 44122



Accomplished, results-driven and detail-oriented Director of Marketing with 15 years of achievements in strategic marketing. Offering proven success expanding market share, executing multi-channel marketing campaigns and product support for new products and new markets. While at MISCO for over 13 years, sales increased 230%. Proficient in growing key customer relationships, while uncovering and solidifying new ones. SKILLS

• Customer acquisition & retention

• New product launch experience

• Tradeshow management & participation

• Product promotions & ad placements

• Strong drive for results & ability to display leadership, decision-making and analytical skills, effective customer-focused communication

• Problem solving, critical thinking, self-motivation, while taking ownership & a passion for the consumer

• Aptitude for identifying consumer insights & transforming them into significant product & marketing features & benefits

• Salesforce support; Inside sales experience

• Technical & customer service training/product support EXPERIENCE

Director of Marketing

MISCO Refractometer (dba Mercury Iron & Steel Co.), Solon, Ohio U.S. manufacturer & distributor of fluid testing devices & flow monitors. January 2006 – July 2019

• Increased sales 230% during tenure

• Directed targeted promotional campaigns for 8 different product lines sold domestically and abroad; New product launches

• Ensured the relevance of the MISCO brand’s identity, vision, mission, & core values

• Marketed to over 15 different segmented markets including: Food & Beverage, Aviation, Automotive, Dairy Farming, HVAC. Resulting in 5 years of double-digit sales growth

• Formulated plans with cross-functional teams to support dealers & OEM customers to maximize customer experience

• Tradeshow planning & attendance; Lead generation/follow-up EDUCATION

Case Western Reserve University – The Weatherhead School of Management – Cleveland, Ohio May 2000

MBA: Marketing

University of Cincinnati – Cincinnati, Ohio

March 1989

BBA: Marketing

BBA: Management

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