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Manager Store

Scarborough, ON, Canada
October 10, 2019

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M: 647-***-**** / 647-***-**** Email: Scarborough, Ontario M1W 2T1


Apparel, Footwear, Accessories, Home & Kitchen


Retail professional been involved in various dynamics of retail management both strategic or operational. Experienced in an assortment of brands, store sizes, multinational workforce, customer demographics and cultures give me a unique and modern perspective to business. Dependable, hardworking, result oriented with an eye for detail, ability to multi task, independent, with a dynamic and positive personality & a keenness to learn and adapt to new and dynamic environment.

Core Expertise

Multi Store operations with P&L Exposure Operational Planning, Budget& Cost Overview

Performance Metrics, KPIs & Management Reporting Commercial Merchandising & Brand Standards

Customer Relations - Loyalty & Retention Inventory control, Shrinkage & security policies

Recruitment, Training, Team Building and Retention Instore Marketing, Campaigns, Launches

Staff Scheduling, Target & incentive planning Warehousing, Import, Export, Local Distribution

Feasibility, Store Opening Critical Path Vendor & Stakeholder Relation

Career Highlights

•Established and controlled a countrywide retail operation while being involved in strategic planning growth & day to day store operations.

•Successfully managed operations involving 60 people in various hierarchies & responsibilities with turnover excessed CA$20M.

•Launched more than 100 stores in 7 countries with sizes ranging from 1000sqft to 50,000 sq. ft.

•Demonstrated success in handling independently a territory.

•Set up and managed the logistics of inventory in a multi city store & warehouse environment and for import from foreign vendors.

•Oversaw and streamlined the company Standard Operating Procedures across the stores in compliance with Brand principles, Internal audit standards and local regulations.

•Contributing to financial profitability by ensuring healthy inventory & merchandise assortments.

•Supported more than 250 staff from multi-cultural and diverse backgrounds to integrate into the company and maintained a retention target of 10% per annum by building on recruitment processes, on job training & talent initiatives.

•Analyzed, supervised and critiqued performance metrics & KPI’s like conversion, margins, UPT, ATV, Sales per category or staff, sell thru, inventory turnover, footfall, etc. to achieve the business goals.

•Achieved shrinkage targets of lower than 0.1% by focusing on inventory movement process, stock takes, thefts& damages.

•Worked in tandem with internal teams like Finance, HR, Government relations, Projects, IT and external agencies like Mall Managements, Marketing Agencies, Contractors, Auditors.

Career History

Retail Operations Manager -KSA at Liwa Trading Enterprises LLC 2011 to 2019

Brands Worked: Gant, Lovisa, Aspinal of London, M&Co, Gocco, Think Kitchen, Dwell, Nautica

Liwa Trading Enterprises LLC ( was Est in 1987 in the UAE. It franchises global brands and operates more than 250 stores in 5 countries.

•Launched 20 new outlets and 8 new brands in the territory generating a topline of C$20M.

•Bridged the brand global ideology & standards with local operations to setup stores of consistent with internationals retail practices.

•Established a team of 3 Area managers, 5 supervisors & 45 frontline staff, support team & setup processes and guidelines to ensure efficient operations.

•Maintained a seasonal sell thru of 60% & Reduced carry forward inventory by effective promotions & controlled inventory flow.

•Provided management with effective reporting using tools like retails metrics, category performances, operational feedbacks and competition analysis to achieve growth of over 15% annually.

•Setup a 3rd. party logistics system to integrate HO, DC, Foreign Vendors with local multi store operations.

•Ensured a low shrinkage of less than 0.1% of sales by effective control of inventory movement, damages & stock takes.

•Complied with external constraints like staff nationalization targets of over 65% & government policies while maintaining brand operational standards.

Territory Operations Manager – KSA at Naira International 2009 - 2011

Brands Worked: D.E.P.T, JC Rags, Motahajiba

Naira International was a subsidiary of the Qatar based AL Siddiqui group ( and has a presence in Egypt, Saudi Arabia and Qatar.

•Increased turnover from $1m to $6m in 2 year.

•Remodeled loss-making stores to smaller formats and launched new stores.

•Launched 6 new stores & eliminated nonproductive overheads and costs.

•Created a team of 24 people with frontline staff and support functions.

•Setup the supply chain system from the company warehouses in Doha & from vendors warehouses in Europe.

Sharaf Trading LLC 1999 -2009

Retail Operations Manager, KSA (Forever 21) 2006-2009

Store operations Manager, UAE (Woolworths) 2003-2009

Area Development Manager, KSA (Sanrio/ Aiizxii/ Bbushh/ RED EARTH) 2000-2003

Store Manager, UAE (Whittard of Chelsea) 1999-2000

Sharaf Trading LLC ( is a leading Dubai based retailers established in 1996. The Retail division has a presence in 10 countries and workforce of more than 1500 people

•Collaborated with the Forever21 store launch team from 2006-2009 including setting up new stores in Kuala Lumpur, Penang, Jakarta, Kuwait, Jeddah, Dhahran, Muscat & Dubai.

•Established the KSA operations & Launched Forever21 store (25,000 sqm) store in Mall of Arabia- Jeddah & the Rashid Mall Al Khobar (10,000sqft).

•Achieved a turnover of $15M in the KSA stores within the first year of operation.

•Was part of Woolworths operations and management teams from 2003-2006, participating in buying trips, merchandising planning, store operations & staff training.

•Participated in the Woolworths Retail Attachment Program in Cape Town

•Setup and expanded operations for small store business from 2000-2003 for 14 stores in 4 cities across KSA

Littlewoods – India 1996-1998

Littlewoods from UK was the first MNC retail organization to set up a Retail store in the organized retail sector in India in 1996

Assistant Store Manager 1997-1998

Department Manager 1996-1997

Senior Sales Associate 1996


3 Year Diploma in Hotel Management - Evaluated by WES

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