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Multimedia Designer & Marketing Professional

Buffalo, NY
October 03, 2019

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· Multi-media designer across several platforms including print, digital and social media

· Prepare unique print/digital materials including advertisements, brochures and logos

· Conceptualize and design invitations and accessory products for retail

· Responsible for daily design tasks according to departmental and/or customer needs

· Ensure selection of paper stock, inks, type styles and colors are relative to product

and current market trends

· Advanced typography knowledge and application to create a better visual

representation and attraction to our product

· Prioritize graphic work and effectively coordinate multiple on going projects


· Collaborate with associates to design and develop monthly promotions relative to

Specific trends and time of year to maximize effectiveness

· Track audience impressions and analyze marketing metrics for effectiveness of postings

· Planned and implemented in house corporate accounts on all social media platforms

for generation of new revenue leads and increase brand awareness

· Execute strategies and product lines to target new business opportunities and markets

· Create, update and maintain all graphic material for corporate website, landing pages,

ads, photography and advertising materials

· Ability to manage multiple ongoing projects by meeting and exceeding stated deadlines


· Design trade show booth to be informative and aesthetically appealing to attract

vendors and potential new customers

· Executing trade show promotional plans intended to maximize company exposure and

produces sales leads

· Traveling to various national conventions handling pre-assembly and post show tear

down of trade show booth

· Work the trade show booth to meet with clients and other vendors to increase market

share, visibility and branding

· Coordinate after hours off-site networking opportunities with clients


· Designed, painted and set up retail storefront

· Meet one-on-one with clients to establish time lines, understand individual needs and

design products in accordance with event

· Point of contact for creation of custom printed products

· Networking with local event planners and invitation dealers for printed products

· Update & maintain store displays relative to new product lines, time of year and demand


· Created and maintained up to 5 project schedules simultaneously

· Lead and assist on projects at the departmental level

· Effectively prioritized team responsibilities

· Established tasks/actions and allocated labor

· Monitored project costs to ensure hitting budget targets

· Established project objectives and deadlines

· Scheduled and coordinated weekly update meetings with personnel

· Met with vendors as needed


· Provide technical, functional and operational expertise regarding department work policies and procedures

· Annually held strategic planning sessions for upcoming year to assist with objective writing

· Mentor and train staff in various areas of required business acumen

· Held monthly 1:1 meetings with staff to review progress, roadblocks, and maintain motivation

· Developed activities to ensure high employee engagement

· Solicit feedback from staff members on new ideas and suggestions

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