Digital Marketing Account Manager Seller’s Choice July 2019 – September 2019
Maintained strong relationships with client related services within Amazon, Google PPC, Social Media, Email Marketing, Blogs, and SEO.
Pitched new ideas and upsold to current clients to increase conversion metrics.
Strategized and optimized with multiple departments (primarily SEM) on Amazon and Social Platforms to generate new campaigns to maximize profit margins. Digital Marketing Strategist Smart Age Solutions Dec 2018 – July 2019
Oversaw performance for Digital Marketing Campaigns for 30+ clients. Kept constant communication and was the direct point of contact for clients regarding their digital marketing needs and website development process. Created recommendations and a list of procedures for overall processes.
PPC Advertising: Managed and oversaw multiple successful searches, display and mobile advertising campaigns. Provided strategic recommendations and implementations based on click-through rate performances and other metric means.
Social Media & Community Management: Maintained a strong social media presence across Facebook and Instagram through Facebook Ads Manager.
SEO: Increased Google ranking on key terms, creating content for pages and redirecting broken links. Brand Strategist Intern Smart Age Solutions April 2018 – Dec 2018
Fulfilled product procurement for websites while managing requests related to product content and display.
Maintained formal communications between client and designer through email or phone conferences.
Created a framework for Co-op campaigns; gathered appropriate assets, discussed pricing and strategized with multiple departments.
Marketing Research Intern Intenze Products May 2017 – Aug 2017
Maintained and created new products using E-Commerce platforms.
Constructed redirect sheets of websites within the company using WordPress.
Evaluated positive search terms for products using Google Adwords. Skills
Technical: SQL, Java, HTML/CSS, Microsoft Suite, Google Drive Applications, Magento, Asana, HubSpot, MailChimp, FeedbackFive Software, Amazon Seller Central, Facebook Ads Manager, Amazon Ads, SEMrush, Helium 10, Google Ads, Adobe Applications, Canva, Promo Video, Social Media platforms, SaaS sales Key Skills: Self-starter, Time Management, Data-Driven, Leadership, Creativity Education
Bachelor’s May 2019 Kean University
Minor: Computer Science
Available Upon Request
Linkedin.com/in/marcyarroyo Passaic, NJ
Passionate about Marketing, Hardworking, Eager to learn