CAREER PROFILE
An accomplished, results-oriented senior professional with a demonstrable record of success in converting class-leading account management into high-volume sales, and expertise in translating complex data into sustainable revenue growth. Well-versed at developing and delivering training that promotes operational efficiency at a company-wide level, and adept at leveraging keen analytical and critical-thinking faculties to develop bespoke solutions to complex business problems. Advanced communication and interpersonal skills frequently facilitate the maintenance of strong working relationships at all levels and engender a leadership environment that is conducive to motivation, target-attainment and professional excellence.
KEY SKILLS AND STRENGTHS
Professional/Management: Staff management and team leadership
Comprehensive knowledge of marketing functions/operations
Marketing strategy development and implementation
Social media strategy development
Analytical and critical-thinking inform innovative solutions to complex problems
Planning, organization and prioritization
Marketing budget management/monitoring
Performance optimization
Promotional event co-ordination
Detail-oriented and follow-through
Communication: Advanced communication skills (written and oral)
Stakeholder engagement/management at all levels
Exceptional customer service
Lead generation
Training delivery
Cross-functional and multidisciplinary collaboration/team working
IT & Technical: Microsoft Office suite (including Office 365)
SAP (Systems, Applications and Products), IFS (Issue Fulfilment System), SalesForce Social media campaign management (Twitter, Facebook, Instagram)
Connectwise, Hootsuite, Constant Contact (email software)
CAREER HISTORY
National Account Manager Brady Corporation 05/2019 – Present
Complex, multifunctional role encompassing strategic, sales and leadership functions in support of an operationally efficient, high-volume sales environment
Foster strong, sustainable relationships with key accounts to promote long-term custom and optimize revenue streams
Expertise in analyzing performance metrics and translating data into high-performing solutions that drive business growth
Development and delivery of targeted training to National Account Managers; ensuring consistency, quality and robust sales techniques
Expertise in maximizing profitability by upselling/cross-selling existing accounts
Promote multi-channel prospecting to cultivate and convert opportunities into sales
Provision of class-leading customer service; skilled at networking with key customers to identify needs and translate them into solutions
Engage in robust negotiation to secure favourable terms for large order contracts
Marketing Associate MVP Network Consulting LLC (Buffalo, NY) 11/2017 – 05/2019
Perform extensive targeted market research to identify revenue opportunities and leverage current trends (attending conventions and marketing boot camps)
Build targeted lists from the ground up, through expert identification of companies that fit out target audience; using these to achieve consistent success in developing leads
Effective collaboration with the Marketing Manager in the development and execution of unique, tailored marketing campaigns:
Full management and accountability for social media platforms (content, analytics, engagement)
High-level report development to delineate social media trends and recommendations for brand/visibility enhancement
Pivotal in the execution of radio and television advertising
Develop a series of engaging articles and blogs
Responsible for the timely and accurate execution of a suite of high-level administrative functions
Strong record of identifying revenue opportunities, and following through with appointments
Leverage expertise in data manipulation/interrogation to analyse consumer behaviour
Led weekly marketing meetings to coordinate efforts and ensure a high-performing team
Undertake a high volume of cold calls, with a strong record of success
Serve as the face of the company, providing professional representation at conventions and marketing training across the states
Leverage keen sales skills whilst canvassing door-to door, to drive business to business targets
Leverage technical proficiency in Hootsuite, Office 365, Connectwise (CRM) and ITGlue
Liaise with Doctors and senior professionals on a daily basis; tailoring communication and service to the specific level and needs of the individuals
Planning and execution of small operational events to encourage team building and drive performance
Bartender Big Times Bar (Morgantown, WV) 11/2018 – Present
Drive profitability and facilitate repeat custom by delivering class-leading customer service; skilled at ascertaining the needs of the individual and tailoring provision accordingly
Extensive money-handling and financial responsibilities, with an emphasis on timely and accurate transaction processing and cashing up
Development and delivery of tailored training to new employees; ensuring comprehensive knowledge of their responsibilities to achieve optimal operational efficiency/quality
Supervise and monitor the performance of colleagues to ensure the highest standard are maintained on a company-wide level
Accustomed to working autonomously; prioritizing and organizing a complex workload within a fast-paced environment to maximise productivity
Employ a personable yet professional demeanour whilst making appropriate recommendations and successfully upselling
PREVIOUS CAREER HISTORY
05/2015 – 11/2018: Bar Back/Bouncer The Bank
06/2012 – 08/2012: Customer Service Representative/Sales Associate Pet Smart
06/2011 – 08/2011: Customer Service Representative Buffalo Zoo
EDUCATION
Bachelor of Science in Multidisciplinary Studies: Advertising, Business Administration, Communications 2017
West Virginia University (Morgantown, WV)
ADDITIONAL INFORMATION
Served as Treasurer of the WVU Strident Investment Club (Kappa Sigma), with a suite of financial and
operational duties
Member of West Virginia University Marketing Club
REFERENCES (excellent references available upon request)
Anthony Ferguson
Sales Professional
Telephone: 716-***-**** Email: ******************@*****.***
19 Crestwood Ave, Buffalo, NY 14216