Stephen A. Summers, APR
Tampa, FL • email@example.com • 813-***-****
Senior-level Not-For-Profit Leader
A senior-level, not-for-profit professional with extensive experience in strategic planning, financial management, donor cultivation, board development, staffing, volunteer recruitment and community relations. Proven success of raising funds, developing boards and recruiting volunteers. Participatory, dynamic leadership acumen to vision cast, win buy-in and develop effective, top-performing teams and individuals.
• Strategic Planning • Organizational Identity & Positioning • Volunteer Recruitment
• Financial Management • Fundraising • PR / Community Relations
• Board Development • Donor Development • Marketing / Promotion
• Speaking / Presentations • Special Events • Staff Training
·$3+ million raised in two years for a leading nonprofit in the vitamin industry by leveraging internal relations with the board and outside relationships with industry manufacturers.
·$1.5 million raised in six months for a top trade association in the natural foods industry by developing, planning and managing a new fundraising event concept, implementing donor development strategies, building a strong case for giving and producing effective donor marketing materials.
·Transformed the culture within a regional chamber of commerce from programs-focused to member-centric by cultivating consensus for updating the mission and the vision based on extensive member interviews and building effective implementation tactics.
·Improved brand awareness for more than ten national and international organizations by conducting organizational and customer research and aligning the revised mission, vision and brand to focus on the customer experience.
·$63,000 increase in annual funding by year four for a not-for-profit organization by conceptualizing and establishing an annual giving campaign.
·10% surge in membership for a regional chamber of commerce realized by spearheading a brand makeover and boosting awareness.
·16% increase in total annual revenue and 2% growth in two years for membership organization generated by collaborating with members, the board and committees on improving membership experience, providing more value to the educational programs and adding new services and programs.
·Drove global credibility for public relations professionals by collaborating with a cross-organizational team from various PR trade organizations to develop a unified, universal accreditation program known as the APR certification.
·Aligned communications with the mission and membership needs by establishing membership-based research that led to a complete overhaul of the primary communication vehicles for the 800-member association.
·291% increase in corporate print coverage realized by studying current news trends and drafting compelling, news-oriented materials and comprehensive media follow-ups.
·110%+ in gross and net special event revenue generated for the local organization by crafting a strong case for giving and developing corporate donors and sponsors.
DeepWater Marketing (Pitch Inc.) Owner, 2004 - Present
Home Depot Installed Products, VP Sales & Marketing 1999 - 2004
Florida Public Relations Director, Executive Director 1993 - 1999
Goodwill Industries Baltimore/Lakeland, Director of Public Relations 1990 - 1993
Bachelor of Arts in Public Relations, University of Oklahoma
Extensive continuing education credits and speaking / instruction for the public relations / marketing industries.