Social Media Marketing

Aditi Mhatre

+91-990******* ************@*****.*** Bangalore

Mission-oriented, communicative, determined & a creative search marketing professional with over 9 years’ experience in the internet & ecommerce industry. A high achiever, successful at producing results individually, as well as part of results-focused team. Areas of Expertise

Marketing Strategy Email Marketing

Social Media Marketing Ecommerce – Search platform Search Quality Assurance Search Operations

Work Experience Education

Manager – Marketing & Communications Christ University, Bangalore, 2009 Oct 2018 – Feb 2019 B. Com - Marketing

Photojaanic, Goa (Remote) GPA: 3.65

• Develop & implement marketing plans Skills

• Plan & implement emailers & FB ads Yahoo! Gemini & Bing Ads

• Website & app page content optimization Google Analytics

• Led creative designers & copy writers Google Ads (Search)

• Consult with product & CS for product Omniture & Salesforce enhancement SQL - Basics

• Product competitive analysis & plan marketing

budget

Analyst - Search Quality Achievements

May 2015 to Apr 2018 o Conversion through content

Flipkart – Bangalore cards for non-exclusive products

• Owned category specific brand campaigns o Increased mailer open rate by 21%

• Content enhancement for auto content cards o Maintained <24hrs TAT during BBD

• Identify search quality issue & provide manual fix o Created SOP for new processes

• Collaborated with product team for

launching new widgets

• Conducted market research for competitor Languages Known exclusive launches English

Hindi

Strategist – Creative Kannada

Jun 2009 – Apr 2015 Marathi

Yahoo! – Bangalore

• Set-up PPC & native ads accounts

• Keyword research & write creative ad-copies Strengths

• Optimize Search & Native Ads accounts Creative Strategic Mentoring

• Conduct QBR with clients

• Perform relevance testing on Y! search engine Articulate speaker Analytical

• Yahoo! local listing; paid & free

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