Design Sales

SUMMARY

CORTNEY NICOLE DOYLE *** *TH STREET APT * BROOKLYN, NY 11215 908-***-**** *******.******.*****@*****.*** I believe that the details bring the design to life. I am an accomplished, innovative Design Director, and Illustrator with 20 combined years of creative, and business leadership experience in handbags and accessories. I have extensive experience in designing, trend forecasting, merchandising, planning, and product development. I have expertise in the conceptual development, production, launch, and brand management of product lines. In particular, handbags, accessories, small leather goods, T-shirt graphics, logos, and stationary for industry-leading brands, licenses, and retailers. I am talented, driven, and a creative designer. I have a passion for photography as well, shooting a variety of subjects including people, product, and food. I have demonstrated the ability to interpret client requirements, evaluate trends, and create compelling designs that accurately pinpoint Target markets, and deliver millions of dollars in sales. I am a highly effective leader, and mentor with exceptional design, forecasting, communication, and presentation skills. I have a Reputation for building productive teams, streamlining work flow processes, while managing concurrent projects to meet deadlines. My strongest expertise is to see upcoming trends, and to incorporate special design details that will make the product innovative, and increase sales. I bring an edge to the product That I am designing, while keeping with the brands integrity, aesthetics, and price point. I am a very passionate, and creative designer. I believe I have an uncanny ability to see the art not just from an artists perspective, but also from the technical perspective. I am able to balance creativity with the needs of the business, and I am also a great collaborator. I have passion for pushing the boundaries of product design, while maintaining an entrepreneurial mindset. I am a great leader, and work well as a member of an Interdisciplinary product team, translating trend research into innovative product designs. I posses a strong sense of style, and have a proven track record of translating Fashion trends into accessory, and apparel design. I am interested in exploring career opportunities in a creative environment that challenges me to create fashion forward products that are synonymous to the brand. I look forward to hearing from you to schedule an interview at your convenience. I hope to learn more about your company’s plans, and goals, and how I can contribute To its success.

Sincerely,

Cortney Nicole Doyle

EDUCATION

Rowan University Glassboro, NJ

Bachelor of Fine Arts • Major • Design

• August 1998

SKILLS

HIGHLIGHTS AND ACCOMPLISHMENTS

I

Illustrator

Photoshop

Powerpoint

InDesign

Word,Excel

Basic HTML

Experienced designer with the ability

To lead teams of professionals in a

Variety of competitive industries,

Markets and fast-paced environment.

Excellent technical and business

Qualifications with a track record of

More then 20 years of hands-on

Experience in design and product

Development. Top level skills from

Forecasting, to design to

Stylizing collections.

Capable of analyzing an organizations

Business requirements, identifying

Deficiencies, Potential opportunities, and

Developing cost-effective solutions for

Enhancing competitiveness, increasing

Revenues and improving profitability.

Passion for the industry, respect for the

Occupation.

Ability to forecast trends, and execute line

Plans by following time and

Action calendars.

Lead teams of Professionals in a

Fantasia Accessories • New York NY • April 2012 • February 2019 Design Director Sam Edelman and Circus by Sam Edelman Handbags Freelance Design Consultant • Brooklyn NY • February 2019 • Present

• Served as the Design lead for the Sam Edelman Handbag Collections.

• Working remotely designing, and developing collections to meet clients needs.

• Identified emerging trends that were appropriate for Sam Edelman through seasonal research, competitive Shopping and exploration of ideas with the company’s overseas manufacturing network.

• Responsible for development, and design of product, including sketching, tech packs and pre-production confirmations From concept to final execution.

• Directed the design team to develop overall concepts, and trends that were brand right, and appropriate for the season.

• Designed, and developed hardware, prints, patterns, and silhouettes for the collection.

• Maintained knowledge of fashion trends, shopped the market, attended trend meetings and leather shows.

• Created moods for the season (color palettes, prints, materials etc.)

• Monitored, and reviewed all prototypes to make sure execution was correct.

• Responsible for all details of sample development, and approvals with overseas office.

• Created tech packs by providing computer specs with images, and ensuring initial and final tech packs were complete, and Accurately reflected construction, fabric, trim, and print color ways.

• Prepared design presentations, line-sheets, and merchandised the showroom, and shot product photography.

• Ensured the integrity of the brand in all facets of the brand experience – balancing creative needs with financial goals.

• Photographed content for presentations.

• Attended sales meetings, presented line to buyers, met with customers, and generally assisted in The sales and presentation process.

• Inspired, motivated, developed, and served as a mentor to the design team to bring the right balance of creative Design talent and business acumen to the organization.

• Worked with tanneries, hardware suppliers, and factories.

• Oversaw product development calendar, established a clear work flow, and time line for the design team.

• Handled vendor communication for calendar alignment, development issues, lead times, sample approvals, PP And TOP approvals, and other aspects of the product development and production cycle.

• Set creative direction and provided hands-on guidance throughout the duration of the projects.

• Created original graphics.

• Responsible for seasonal conceptualization, and creation of design concepts for handbags and small leather goods.

• Responsible for delivering product that met both sales volume, and gross margin goals. Global Design Concepts Inc

• New York NY • May 2010• February 2011

Design Director of Handbags • Licenses Include: Skechers, Angels, Oshkosh

• Reviewed all Proto, PP, and TOP samples against approved tech packs.

• Provided all artwork details, such as size and placement.

• Developed innovative products that were on trend, keeping with the company’s aesthetic.

• Created sketches, and product prototypes throughout the conceptual design process.

• Responsible for time line adherence; ensuring all Designs were Completed accurately, and delivered to The Product Development team on time.

• Ensured that all prototypes were available for product presentation, and finalization.

• Responsible for upholding design integrity, execution, and time lines throughout the entire Development process from concept through engineering, and commercialization.

• Partnered with merchandising to develop SKU count, competitive price points, concepts and product flow.

• Worked in conjunction with the Design Management team to provide design direction to sample room, and Vendors, prepared sample requests, reviewed, critiqued, tested, and approved submitted samples.

• Responsible for ensuring all sample ordering, distribution, tracking, and feedback to meet Seasonal Calendar due dates.

• Collaborated with Production to maintain adherence to product, color, and material standards.

• Selected materials, components, and trims for seasonal introductions of new colors, and styles.

• Researched trends, analyzed product market, studied competitive accessory brands that were relevant to Categories designed.

• Shopped domestically for inspiration, and comparative analysis.

• Created product trend boards for each season.

LuLu Fantasia Accessories • New York NY

Freelance Handbag Designer • February 2011

• April 2012

Design Director of Handbags • July 2007• April 2009

• Responsible for design, and cohesion of entire private label handbag collections including all illustrations, and tech packs.

• Managed design team, outlining, and decisively managing direction of collections including silhouettes, styling, and print direction.

• Responsible for time & action calendars, line plan, market deliveries, and showroom organization.

• Merchandised, and developed the line from initial concept to final production.

• Responsible for pre-production activities, and production follow-up with overseas office, and factories.

• Researched emerging fashion trends with the ability to communicate direction via presentations and trend boards.

• Created seasonal trends, themes, concepts, colors, materials, and silhouettes while adhering to the line plan, and pricing parameters.

• Shopped Europe, and Asia markets, forecasting upcoming trends. PROFESSIONAL ACCOMPLISHMENTS

CORTNEY NICOLE DOYLE 394 4TH STREET APT 1 BROOKLYN, NY 11215 908-***-**** *******.******.*****@*****.*** Tri-Coastal Design • New York NY • April 2009 • April 2012 Freelance Designer

• Brands/Licenses Include: Loop, IIParcel, Playboy

• Responsible for all aspects of the line development from concept to proto sample stage of the collection.

• Worked with design team to develop overall concepts, and trends that were brand right and appropriate for the season.

• Designed, and developed materials, hardware, prints, patterns, and silhouettes for the collection.

• Maintained brand point-of-view, and point-of-difference through collaboration with design and sales team.

• Responsible for all details of sample development, and approvals with overseas office.

• Creation of tech packs by providing specs with images, and ensuring initial, and final tech packs were complete and Accurately reflected construction, fabric, trim and print color ways.

• Ensured that product was consistent with market trends, as well as core customer and business strategies.

• Daily communication with production to support fabric, trim, sourcing, and assure correct product execution. Chateau International • New York NY • November 2006 •July 2007 Creative Director/Head Handbag Designer

• Responsible for planning, and launching the Unionbay handbag line.

• Initiated concepts and built a seasonal line plan keeping with brand aesthetics, and price points.

• Prepared and presented design concept boards, and trend boards.

• Responsible for pre-production activities, and production follow-up with Overseas office, and factories.

• Communicated with licensor, r And followed up on all stages of product development.

• Extensive travel to Asia to oversee product development in sample room.

• Sourced piece goods in local markets.

• Shopped domestically, and Asia markets, forecasting upcoming trends. The Betesh Group • New York NY • August 2005 to November 2006 Senior Handbag Designer/Product Developer for Mitzi Division for License and Private Labels for Target, Walmart & Kohl's.

• Designed and developed full line of contemporary and junior accessories-handbags, SLGs, Cosmetic bags, athleisure gear from conception to final production.

• Researched color, and trends through trend services, print and swatch studios, Sourcing, and shopping the market.

• Visually merchandised showroom.

• Prepared and presented design concepts boards, and trend boards to buyers.

• Extensive travel overseas to develop line, shop, and research foreign market trends. Confetti • New York NY • March 2004 to August 2005 Senior Handbag Designer

• Developed creative thoughts into new innovative product designs for handbags, And cold weather for the Disney Stores.

• Researched current trends, and applied trends to product design.

• Interaction with vendors in Asia and Europe.

• Worked closely with factories, and sales forces on product design and development.

• Followed up with factories on product production.

• Worked in a team environment, yet functioned independently. Accessory Network Group • New York NY • November 2001 to March 2004 Junior Handbag Designer

• Licenses Include: Warner Brothers, Disney, Nickelodeon, Mattel, and Lisa Frank.

• Designed, developed collections, created presentation boards, and line sheets.

• Responsible for trim material research and approvals.

• Responsible for creating tech packages from design sketches.

• Involved with lab-dips, strike-offs, and fabric hand standard approvals.

• Merchandised the showroom for optimum sales efficiency.

• Communicated with overseas factories.

Jordache Enterprises Inc. • New York NY • April 1999 to November 2001 Graphic Designer

• Licenses Include: Gasoline, Fubu Ladies, U.S. Polo Assoc., And Steve Madden.

• Worked directly with designers, merchandisers to execute designs, with a full understanding of theme and color palette.

• Created illustrations, embroideries, screen prints, appliqués, all over prints, woven labels, logos, hang-tags, Flat sketches, and trims.

• Created cads, developed seasonal themes, fashion trends and color palettes for presentation boards.

• Created color separations for designs, and tech packs.

• Prepared design presentations, line-sheets, and shot product photography.

• Developed hardware, drafted detailed specs, researched, and designed prints.

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