MICHAEL CHEZHIAN GNANARAJ
Contact No:+91-996*******/ firstname.lastname@example.org
Sales /Marketing professional with 10+ years of rich experience, excels in fast-paced, deadline-driven environments .Highly focused as Business development, event management with specialization in handling Start up Retail Operations on Pan India Level and all aspects associated with End to End Planning and operations.
Key Business Areas:
Retail Planning & Execution, Category Management and Inventory Planning, Brand Initiation, Business Development and People management, Merchandising, Training, Sales and Operations Management
Key Accounts Manager - Handling the Shop in Shop concept for the brand Sixth Element,A Fussion Clothing Company..
Brand Initiation and launch/set-up of premium Fashion brands in India –and Chicco (Artsana-Italy and bossini, kappa, Springfield, JS –International Brands (Lifestyle/LMG/CPLMG-land mark group).
Handled Retail Operations on Pan India level across multiple retail formats, EBOs (company owned, Franchisee), MBOs, Large format stores, E- commerce portals and handled large teams based out of RO & HO.
Designing the business model, sales budget & projections, new avenues for revenue generation.
Strategic Planning till end point operational execution across various domains like Retail Growth and profitability, Line selection and product selection, Order management, Brand standards & CRM, Market & competition research, Marketing, Logistics, Day to Day operations and People management.
Budgets – Budget for EOSS & Promotions, Planning- category-wise, channel-wise, Maintaining ROS, NWC and Sale Trend Analysis.
Top line and bottom-line responsibility
Over 30 Exclusive Store launches and establishing brand in over 100 counters across various Large Format Stores and E-commerce portals, BTL marketing activities In store promotions, POPs, agency briefing to final copy, Marketing & Promotion Calendar.
Initiating Discussions, Terms of trade (TOT) negotiation and finalization of the strategic partnership leading up to the Memorandum of Understanding (MOU) & closing the agreement with key partners.
Buying, Planning, Sales Trend Analysis
Inventory Management at warehouse and POS level.
Forecasting- Line wise, Item wise, Category wise.
Key Accounts - Back end Sales & Marketing (Back end Sales) (Dec 2017 till date).
Self-employed – Proprietorship / Dairy & General store (Aug 2014 till July 2017).
Asst. Manager – Retail / Key Accounts Manager (June 10th 2011 till May 2014)
Chicco, Artsana India Private Limited, Gurgaon
Chicco is a world renowned Italian Super Premium Fashion brand, with a wide range of product portfolio launched in India in April 2010.
Store launch, initiating set-up from fit-out and Operations of Brand Chicco across South & West (EBO’s) and key account counters, E-commerce portals, from merchandise mix, planning to brand initiation.
Store profitability analysis, responsible for topline and bottom line.
Increasing the sales/profitability by identifying and operationally tracking the KPIs, Operating Expenditures and competition on daily, weekly and monthly basis.
Initiating Discussions, Terms of trade (TOT) negotiation and finalization of the strategic partnership with key partners.
Budgets – Sales, marketing and promotional, and adherence to the same.
Sales Trend Analysis, making dispatch plans and liquidation plans.
Rolling Forecasts- Category wise, Line wise and product wise.
Data Analysis and supporting the dynamic requirements or change in business model based on the same to Top management on regular basis.
Developing and implementation of SOP’s across all stores on Pan India Level.
Managing Store level operational activities & issues directly on pan India Level.
Coordination with warehouse on order processing, dispatches and discrepancies.
Managing and analyzing stock reports to implement timely corrective actions including special promotions and discount schemes.
Relationship Management with Category heads of respective chains for Business Development, strategic alliances, Branding & Marketing activities.
People management & Training –Team Recruitment, product training, soft skills training, customer service, Incentive Planning, consumer feedback analysis.
Directly responsible for Customer service and all aspects related to CRM for the entire channel.
TIC – Retail/Sales (Feb 19th 2007 to Oct 2010)
Bossini, Kappa & Springfield, JS-lifestyle/CPLMG brands India P.v.t ltd, Bangalore.
Assisted in initiating and managing retail business and operations across EBO’s (Franchisee & Company owned) & Key account (LS, Max, Central, Brand Factory, Shoppers Stop )
Supervisor: (26th Sept 1998 to Oct 2006)
Handling the Flag Ship Store (AL-RAI), Concept Splash, Daily Retail sales/Operations
Merchant Manufacturer: (Sept 1992 to Sept 1998)
Metro Fashions (Mumbai)
Setting & Managing the manufacturing units, Launched Brand “Dust Jeans”.
Graduation (BSC) Royal College of Arts, Science and Commerce, Mumbai University.
HSC (Science) Greater Bombay Educational Society and Junior College, Mumbai Divisional Board.
SSC - Our Lady of Health High School, Mumbai Divisional Board.
Date of Birth : 04/12/1971
Languages known : English, Hindi, Marathi & Tamil.
Marital status : Married.
Height : 5.7” (170cm)
Weight : 85kg