Los Angeles, CA
Jroach-ux.com
*******@*****.***
Hult International Business School
Aug 2016 - Aug 2017
MS, International Business
La Sierra University
Sept 2008 - June 2013
BS, Neuroscience
BA, Spanish
ENFP: Good at inspiring and
empathizing
ENTP: Good at ideation, and
noticing strengths and weaknesses
Social Breeze
Voracious Learner
Contagious Spirit
Experiential Innovator
Detect Strength
Sketch, Figma, Invision
Prototyping, Interactions
Video editing
Spanish, Chinese
HTML, CSS, Javascript
Presenting
Product Designer Vital
Feb 2017 - Feb 2019 · San Francisco, CA
Vital developed Vital Spark, a career guidance mobile platform for high schoolers and college students. It is currently in the prototype stage.
• Led the creation and development of Vital spark through design, pitches, and user feedback from investors, professors, colleagues, and high school students
• Collaborated with a project manager, illustrator, front end/backend developers to reach a detailed and
complete project scope for building the app
• Completed problem validation research through
street interviews with 49 people in their mid 20s
• Built a career guidance user journey comprised of an original personality assessment, interest assessment, and three stage work/life introspection guide
• Presented and won the Hult entrepreneur challenge against 20 other teams
Client mobile app Uforia Studios
Dec 2018 - Jan 2019 · San Francisco, CA
• Conducted user research to optimize UI, user flows, and in studio client experience
• Incorporated Uforia’s brand and daily work strategies into the design of the app’s interface
• Built mobile prototype for user testing and feedback from the CEO,
managers, front desk workers, and clients
• Integrated new potential sources of revenue by
enabling clients to send in-app referral messages, and gifted classes to their friends
Business management website Uforia Studios
Jan 2019 - Feb 2019 · San Francisco, CA
• Assembled a custom layout for displaying financial and client related metrics
• Created a instructor/class scheduler that simplified the scheduling process making it more clear and
efficient
• Coordinated with studio managers and talent
managers to ensure their biggest headaches were
being addressed through my designs
• Built a website prototype using Invision for laptops and presented on different occasions, to the CEO, managers, and front desk workers