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Sales Marketing

September 27, 2019

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BETHEL U. EMERIBE Sales & Business Development Professional +254********* +254*********

Career Summary

I am a Sales & Business Development Professional whose main area of experience is in marketing and sales strategy, project management, operations, client service and business development with an extensive experience acquired over 6 years of professional advancement. I have a proven track record in executing campaigns, company branding and staff supervision.

My professional knowledge also extends to an ability to successfully develop and implement sales and marketing strategies and improve business development and operations as gained from working with various organizations. I intend to attain a senior managerial position in the business operations sector to fully execute my skills and ability while meeting company objectives.

Core Competencies

Sales & Marketing Campaign Management Paid Marketing Strategy Business Development Team Performance Management Data Management & Analytics Operations Management Business Reporting Client Relationship Building Team Leadership & Supervision Project Management Product Development Web Content Development & Optimization

System Proficiency


Work History

UBER For Business Sales Lead & Paid Marketing Specialist – UBER Technologies (Aug 2018 – Date)

Key Responsibilities

Business Sales Lead: Delivering Uber for Business objectives, KPIs, targets, forecasts & budgets for the paid marketing vertical in Kenya, Ghana and Nigeria markets.

Paid Marketing Management:

oLeading overall paid marketing campaign strategy and plans, outlining key marketing themes, messages, and offers for Uber for Business mediums.

oDrive growth by developing, managing and delivering our Paid Media plans; leveraging data and analytics to drive insights and deliver profitable, targeted, personalized and segmented campaigns.

oLead for Sub Saharan Africa overall Paid “Search” function including strategy, producing traffic generation, revenue growth and conversion improvements in line with goals and forecasts.

Performance Management:

oDevelop accurate performance and ROI forecasts for each campaign based on historical and regional metrics, analyzing results to optimize learning while ensuring continuous improvement in each successive campaign.

oMonitoring and analyzing overall performance against organic traffic, CPA and ROI goals and continually implementing recommendations for optimization and ongoing growth.

Budgeting: Working with budget spend priorities and measuring overall results against plan.

Team Coordination: Working closely with other marketing teams to ensure a coordinated approach and conformity that targets best practices and learnings shared across various teams in Uber.

System Proficiency: Proficient use of Google docs for project management, brand awareness & sales CRM.

Key Accomplishments

Working closely with the Head of Business Development Uber for Business EMEA (Europe Middle East and Africa), I efficiently manage the Paid Marketing campaign to ensure growth, profitability and ROI.

In H2 2018 to H2 2019; I consistently and currently onboarded on the Uber for business corporate ride solutions platform a total of 550 companies and counting till date, with each mid-market and enterprise client bringing in gross bookings of rides taken to $200 - $450 on monthly GB. This ensured strong ridership and CRM.

oMy total attainment in GB for H1 rides taken in 2019 was $70,000 in profits which exceeded my assigned Quota by 23%.

While in charge of projects management and paid marketing campaigns Uber for Business Sub Sahara Africa, I led the 2018 Uber for business competitor analysis project involving the two most prominent Uber corporate competitors in Kenya.

oProject revealed lots of strengths and weakness on each brand and informed the need to constant improve in sales enablement, technical support, safety and Retention.

Paid marketing accomplishments and budget management for Sub-Sahara Africa included managing for channels for Uber for business such as "search”, Facebook and LinkedIn.

oUse of MQLs, salesforce and lead generation continue to play a significant role in our success in Uber for business.

UBER For Business Sales Lead – UBER Technologies, Kenya (Feb 2018 – Date)

Key Responsibilities

Business Operations: Drive B2B partnerships and sales of Uber for Business platform, services, and solutions.

Client Acquisition: Target prospect companies through strategic conversations within these organizations.

Promotions: Proactively reaching out to organization’s in country and region to promote and sell the products and services offered by Uber for Business.

Performance Management: Track business efforts and engagements using salesforce and ensuring constant visibility of sales pipeline and conversion.

Sales Strategy:

oEnsure perfect pitch, using localized pitch decks proposal and videos.

oConstantly prepare a go-to market plan and sales strategy, prospecting potential clients and conducting rigorous follow-ups to close deals.

oConducting needs analysis with upsells tools to uncover cross-selling opportunities while hitting weekly and monthly interactions and KPIs.

Project Coordination: Participation & collaboration by actively engaging in all team projects and Identifying areas in the business that require improvement.

MARKETING MANAGER – Insignia Kenya Ltd (June 2017 – Jan 2018)

Key Responsibilities

Market Strategy: Developed, implemented and managed marketing campaigns to promote INSIGNIA'S products and services.

Business Development:

oIdentified new sales leads, perfected pitch on services and managed accounts for existing clients.

oCommunicated new product developments to prospective clients and oversaw the development of marketing literature, print media, banners and promotional content.

Brand Awareness: Enhanced brand awareness within the digital space as well as driving organic website traffic and acquiring leads/customers.

ONLINE MARKETING MANAGER – Kilimall International Ltd (E-commerce) (March 2015 – Oct 2016)

Key Responsibilities

Web Content Management: Oversaw the optimization and uploads of content, category management, content editing and products markets research, content quality and analysis.

Graphic Design: Managed project black Friday stakeholders; graphics, business unit, marketing offline to achieve KPI’s, ensuring that digital marketing plan was aimed at promoting brand name and campaign objectives.

Online Marketing: Worked closely with SQUAD DIGITAL to manage online marketing campaign with various channels across social media and print media.

Supervision: Supervised SEO and SEM plans to actively capture millions of unique visitors and active subscribers.

Key Accomplishments

Successfully led the 2016 Kilimall project Black Friday coordinating 7 teams to an outstanding sales ROI of $30,000 and over 300,000 (UV). I also increased traffic with a conversion ratio of 2.5% from lead gens to the website.

Single-handedly spearheaded the increase in unique visitors (C.R) from 2% to over 3.6% after Project black Friday.

FACILITIES & PROJECTS SPECIALIST – Subsea 7 (Niger Star) Nigeria (Jan 2013 – Dec 2014)

Key Responsibilities

Project Coordination: Adhered to project timelines and KPIs while ensuring preventive maintenance on all integrated projects.

Facilities Management:

oManaged organization's infrastructure, space and assets while enhancing operational efficiency.

oDaily oversight and preventive management for construction and renovation of site buildings, managing staff relationships and controlling space allocation; and maintaining facility project budgets.

Compliance: Compliance to ISO 9001 and 14001 quality management systems on site and equipment as well as the S.O.P (standard operating policy on maintenance) for Nigerstar7.

Team Leadership & Supervision: Lead and managed a 13-man integrated team of plumbers, painters, janitorial staff, electricians and mechanical technicians.

TRANSACTIONS SUPPORT DEPARTMENT – Fidelity Bank Plc (Jan – Dec 2012)

Key Responsibilities

Transaction Management:

oAssisted in banking operations receivables as a customer engagement specialist.

oProvided account services to customers by receiving deposits and loan payments; cashing checks; issuing savings withdrawals; recording night and mail deposits; selling cashier's checks, traveler's checks.

Record Keeping: Recorded transactions by logging cashier's checks, traveler's checks, and other special services; preparing currency transaction reports.

Active Sales: Assisted in cross-selling Fidelity bank products by answering inquiries; informing customers of new services and product promotions; ascertaining customers' needs; directing customers to branch representative.

Accounts Management: Completed special requests by closing accounts; taking orders for checks; exchanging foreign currencies; providing special statements, copies, and referrals; completing safe-deposit box procedures.

Reconciliations: Oversaw the reconciliation of cash drawer by proving cash transactions; counting and packaging currency, reconciling loan coupons and other transactions; turning in excess cash and mutilated currency to head teller; maintaining supply of cash and currency.

Compliance: Ensured compliance with Fidelity bank operations and security procedures by participating in all dual-control functions; maintaining customer traffic surveys.


International Business Essentials Global MBA Preparatory Certificate – University of London (Oct 2018 – Date)

Higher National Diploma in Architecture – The Federal Polytechnic Nekede (2005 – 2009)

Health Safety & Environment – Institute of Safety Professionals of Nigeria / Shell (2011)

Level 3 competency in safety and environmental management, projects management, First aid and fire safety, risk management, hazards and effect management system, ISO 9001 and 14001 certified.

Professional Certifications

United Nations Volunteer Programme – UNDP Jan – July 2011

John C. Maxwell Administrative Leadership Certification – Live to Lead Programme Oct 2015

Certification in ARCHI-CAD & AUTOCAD 2D – Texas Academic Consults Surulere Lagos Jan 2008

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