RAJALAKSHMI DHRUVAN - CV

Name of Personnel RAJALAKSHMI DHRUVAN

Position for this

assignment

ARSMRS – PROGRAM DIRECTOR

Nationality INDIAN

Language

proficiency

ENGLISH & TAMIL

Education/

Qualifications

University of Madras – Ph.D. (Economics) – 2017 (Pursuing) University of Madras – M. Phil (Economics) – 2003 -2004 - Gold Medallist University of Madras – M. A (Economics) – 2001 – 2003 - Best Outgoing University Student

University of Madras – B. A (Economics) – 1999 – 2001 - Awarded Highest Disciplined Student

Professional

certifications

Nil

Employment

Record/ Experience

Position – Organization - Period

Managing Director: ARS Market Research Services Pvt Ltd 2018 – Till Date

Sole Proprietor: ARS Market Research Services

2010 – 2017

Senior Research Associate: Madras School of Economics

(Anna University) – 2006 – 2010

Statistical Investigator: National Sample Survey Org 2004 – 2006

Detailed Project Experience – Refer Exhibit 1

References

Professional References

1. Dr. Manickam - National Sample Survey Org –

Director (adagjf@r.postjobfree.com)

2. Dr. Kavikumar - Madras School of Economics (Anna University) – Emeritus Professor (adagjf@r.postjobfree.com)

RAJALAKSHMI DHRUVAN - CV

I, the undersigned, certify that to the best of my knowledge and belief, these data correctly describe my qualifications, my experiences, and other relevant information about myself. 2

nd

Oct’18

Signature of Personnel Date (Day/Month/Year)

RAJALAKSHMI DHRUVAN - CV

S.No Client Project Title End customer Sector Cities Sample size Duration (Months) 1 Value notes Agriculture Pipes study Farmers/Distributor/Dealer Agriculture 25 1250 4 2 SPIC (GREEN STAR FERTILISER STUDY) Fertiliser study Farmers/Distributor/Dealer Agriculture 15 35000 18 3 Just Jobs Network Vocational Training Institute study Training Institute Educational 15 250 1 4 School study (Kanchi Mutt) Education system Schools Educational 15 9400 6 5 KC MILK Brand Awareness Focus group Discussion (Customer) FMCG 5 1200 2 6 Cavinkare Brand Awareness Retail Audit & Focus group Discussion (Customer) FMCG 5 2500 1 7 Elite (Modern Bread) Brand Packing study Market Branding & Competitors FMCG 5 10000 1 8 Asian Foods Mystery Audit Retail FMCG 4 2500 1

9 A&M Noodles Focus group Discussion SEC A& SEC B FMCG 1 7000 3 10 Medall Diagnostics Patient - Indentification Apartment Study Health 2 8500 9 11 VSG textiles Private Limited Distributor Data collection across South Distributors of Handloom Industry 25 5000 3 12 Frost and Sullivan Brand Awareness of Tyre Retail Showroom Leather 25 1500 2 13 Ani Technologies Private Limited (OLA) Urban Transport Mobility study SEC A& SEC B Service 20 40000 1 14 Tamil Matrimony Profile of Respondents SEC A& SEC B Service 15-100***-*-** ISHA HOMES Apartment Study Market Branding & Competitors Service 5 2000 1 16 Transport Survey (MR. Mukundan) Automobile car owner study Car- Driver Service 23 1500 2 17 UNICEF (EKAM FOUNDATION) Study on Child and Health care studies Under Poverty Households Socio-economic 5 10000 6 18 MMFL LOAN Vs Women welfare Levying Loan criteria Socio-economic 8 5000 4 19 Madras School of Economics Solid Waste Management Study Municipalities /Panchayat Socio-economic 6 2500 6 20 Vodafone SME DATABASE ACROSS INDIA Small,Medium Enterprises Telecom 70 250000 5 ARS Market Research Services - Sample projects across Sectors - Last 3 years Madras School of Economics - Projects

1) World Bank aided India Environmental Management Capacity Building Technical Assistance Project – Maintenance and content updating of center of excellence of Environmental Economics Website (http://coe.mse.ac.in)

2) Ministry of Environment and Forests sponsored ENVIS center on Environmental Economics (http://envis.mse.ac.in) 3) Climate Change Impacts on Indian Agriculture: Role of Information Diffusion, Technological Development, and Multiple Stresses, (SANDEE) 4) “Economics of Municipal Solid Waste Management Project”, sponsored by Central Pollution Control Board, New Delhi at Madras School of Economics (from Feb. 2007), Principal Investigator: Dr.Paul P.Appasamy.

5) “Urban poverty Reduction Strategy”, sponsored by UNDP at Madras School of Economics (from Sep. 2007), Principal Investigator: Dr.Brinda viswanathan National Sample Survey Organization

1) UNICEF’s Baseline Survey – Conducted by NSSO - 2005

“Disparities between well-being of women and children in 43 focal Districts and 13 States.” (July 2005 – Aug. 2005

2) 62nd Round of Socio-Economic Survey on Manufacturing Enterprises, Household Consumer Expenditure and Employment- Unemployment Situation. ( March ’05 – August ’06) Chennai. 3) 64th Round of Socio-Economic survey on Employment -Unemployment and Migration, Participation and expenditure Education, Household Consumer Expenditure Exhibit 1: Detailed Project Experience