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Social Media Sales

Lawrenceville, Georgia, United States
September 23, 2019

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Roberto Romano

**** ***** *****, ************* ** 30043 404-***-****

“You never stop learning”

Business Professional

Hands on Business Development & Support Experience Targeting B2B and B2C Industries

Highly knowledgeable strategic-thinking results-focused professional, tech savvy, specialized in Business Development, Sales, Marketing, Startups, Creating Strategic Initiatives and Cultivating a Strong Company Image eager to offer his experience toward maximizing a top employer’s success.


Key Areas of Expertise

Sales and Business Development Marketing Management Banking Products and Services

Customer Service Client / Business Relation Multi-Site Management

Project / Program Management Team Building/ Training Processes Finance /Accounting Support


English, Italian, Spanish

Core Competencies

Results Orientation Customer Orientation Teamwork Establishing Focus Excellent Communication

Building Collaborative Relationships Managing Change Flexibility Time management

Professional Synopsis

Business Consultant (2019 – )


Sales and Marketing consultancy.

Business Development Mgr. (2018)

IHTI LLC (Forhair Clinic), Alpharetta GA

Sales development, Mktg researches, Inbound Mktg, Content management, Email Campaigns, Blogging, CRM

Salesforce, Videos production. Events.

The responsible operators at the end of the pipeline left the Company (long time to be replaced) causing the premature end of the project.

District Marketing Mgr. (Contr. 2017)

WCW & Air, Inc. Home Depot Service Provider, Kennesaw GA

Marketing operations enhancement, coordinating multiple stores across Alabama, Georgia and Florida,

creating schedules, order supplies and reporting.


SAM’s segmentations; CRM management.

Improving business processes.

Social Media.

Making decisions regarding employees, vendors and logistics.

Trade Shows and Events.

Content management.

Mktg research.

Planning and execution of marketing campaigns combined with promotions in stores.

General Manager (2015 – 2016)

Laratio LLC, dba Mezza Luna Italian Restaurant, Marietta GA

Startup operations.

Overseeing all the restaurant's operations: hiring and firing staff, purchasing food, supplies and equipment,

dealing with suppliers and vendors.


Cost Accounting.

Brand image.

Website, SEO, Social Media Channels Marketing.

Email campaigns.

CRM management.

Team Building/ Training


Managing Director (2011 – 2014)

Antico Mercante LLC, Gourmet Food Importer and Supplier, Atlanta GA

Company’s B2B strategy development and execution.

Sales management.

Marketing research.

Business plan.

Processes improvement.

Operating budget.

Products launch.

Financial performance and investments.


Team Building/ Training.

Direct marketing campaigns.


Website, SEO, Social Media.

Customer service management.

Trade Shows and Events.

Sales and Marketing Manager (2007 – 2010)

Cliria Mktg. & Communication, Lucca It.

Business plan.



Direct Marketing campaigns.

Marketing research.

Brand management.

Marketing automation systems: selection, implementation and integration.

Multichannel communication projects.

B2B and B2C marketing consultancy.

Special Events.

Sales and Marketing Manager (2003 – 2006)

SysNet S.r.l, Business Process Management Solutions, Sondrio It.

Marketing and sales management.

Web Software Solutions development by BPM platform BizFlow®

Clients’ processes integrations.



IT consultancy.


Trade Shows and Events.

Consulting Director (2001 – 2002)

NetValue Consulting (Getronics S.p.A.), Milan It.

Direct consultancy.

Operational consulting strategy.

Business plans.


Consultants hiring and training.

Organizational solutions.

Mktg research.


Getronics, 100% owner of NetValue Consulting, cut 3/4 of its staff, ranging from 3,000 employees to around 750. This strongly penalized the opportunities for consolidating the Consulting on the market, despite the good results already achieved. All the necessary premises for continuing to operate on the market have disappeared.

Sales Director (2000 – 2001)

J. Rothschild, Milan It.

Sales management.

High level relationships development.

Company’s national strategy and sales plan.

Mktg research.

Forecasting and budget.

Monthly review meetings at London European headquarter.




Public speeches.

Halifax Group plc acquired 60% of the company’s capital and in 2001 decided to stop the activities in Italy, despite the excellent results achieved there. The sale network has been dismembered and practically abandoned.

Sales and Marketing Director (1995 – 1999)

Italian Banking Network, Milan It.

The company was made up of 9 Italian popular banks that wanted to put the business and marketing strategy together before merging into a single bank named Italian Banking Network. The winning challenge was to direct the managers of the various sales and marketing networks, about 40 people, creating a common culture based on the most innovative existing market practices. The Corporate Management School at Bocconi University in Milan was the benchmark for the best practices to follow.

Sales and marketing management.

Unique Network’s Customer Service Unit.

Creation of the Network’s organizational model.

Mktg researches.

Business and marketing plan.

Strategy assessment.

New products and services development.

Feedback analysis.

CRM design and implementation.

Network’s brand management.

Marketing researches.

Marketing campaigns.

Seminars, conferences, public speeches.


Conflict resolution.

Network’s on-line bank.


Education & Internships

Bachelor of Computational Applied Mathematics (University of Palermo)

Business Administration I. (INSEAD, Fontainebleau, France)

Sales and Marketing Management Training (IBM, Milan, Italy)

Marketing Manager Operations (Unisys, Milton Keynes, U.K.)

Business Processes Management (BizFlow Co. former Handysoft Co., London, U.K.)

Financial Management (UBS, Swiss Union Banks, Switzerland)

Enterprises Organization Models (Bank of Italy)

Financial Services Marketing (Bank of Italy)

Marketing Communication and Business Services (Centrimark Center, Catholic University)

Media Convergence and Marketing Strategy (L. Bocconi University)

ServSafe Manager (Amer. Rest. Association #13263454 exp. 2/6/2021)

Working Knowledge

Salesforce, eLead CRM, ACT!, Marketo, Internet platforms (BigCommerce, Wix, WordPress). MailChimp. MS Word,

Excel (mastery), PowerPoint, Access, Project, Visio. Pixlr. Adobe. QuickBooks. BizFlow (Business Process

Management). Prisma, Canon’s Print on Demand Workflow. When I Work. Quick Tap Survey. Google Analytics.

AdWords. SEO. Social Media Analytics.

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