Marketing and Communications Leader

Heather Dixon Srigley

Portland, Oregon, ***** 503-***-****

www.linkedin.com/in/Heather-Srigley *******.*******@*****.***

Leadership Marketing and Communications

Customer-centric leader with extensive experience in brand building; B2B and B2C marketing; and employee engagement. Broad knowledge in science and technology communications including high-tech, petrochemical, health and human resources. Notable success in leading global strategy and execution for business market development, consumer campaigns, demand creation, new product launches and co-marketing. Stellar record for thinking big picture, building high-performance teams and driving measurable results in awareness, preference and purchase through innovative marketing. Master messaging strategist who creates differentiated value propositions, emotional connection and compelling content.

Areas of Expertise

Executive Communications

Customer / Audience Segmentation

Global Consumer Campaigns

B2B Marketing Communications

Employee / Culture Communications

Employer Brand / Marketing

Brand Design / Management

Product Launches / Scale

Executive Keynotes / Writing

Top Accomplishments

INTEL, Hillsboro, Oregon

Marketing and Communications Director January 2017 – Present

Lead a team of 8 professionals who brand, market and communicate Intel’s pay, stock, bonus, retirement and health benefits, career and learning services, and rewards and recognition events to over 100,000 employees worldwide.

Drove global communications strategy, content and Q&As for quarterly profit and annual performance bonus, Employee Stock Purchase Plan, performance and pay reviews, global pay equity, and CEO pay ratio.

Designed, simplified and connected Intel® Rewards Experience and marketed it through a new “always-on” campaign for future and existing talent to increase transparency and engagement on Intel pay, stock, bonus, health and wellness, retirement benefits, services, career, learning and overall employee market value.

Enhanced Intel’s Annual Enrollment communications strategy and 8 custom guides for >55,000 employees and >18,000 retirees across U.S. and 4 states via home-mailing, print, digital and mobile to reach families. Drove more with less: 25% improvement in speed and quality, while reducing burden from 5 to 2 managers.

Delivered >85% employee engagement with new co-marketing strategies with Fidelity® on U.S. retirement changes and E*TRADE® on new global stock benefits – simplifying financial wellness programs and messages.

Launched global “Be More” learning and career campaign, achieving sustained 60% traffic on new web hub where 37 disparate web sites on multiple platforms were consolidating to one – to simply employee experience.

Executive Communications Leader for CHRO Office July 2014 – December 2016

Transformed communications strategy for Global HR Vice President and Staff to inspire, engage and connect with Intel employees, business partners and 1,800 HR professionals in 24 countries. Wrote or approved all CHRO messages.

Simplified brand and marcom strategy to communicate significant change across 100,000+ employees with custom communications across >10 employee segments – successfully helping to 20,000 new hires.

Transformed leadership voice and engagement model from slow and low tech, to real-time and mobile with live webcasts and audiocasts. Reduced cost by 30% and increased speed from over 2 weeks to 2 days with replays.

Hosted and designed annual and quarterly HR Leader Summits for top 100 current and future leaders with guest speakers, keynotes, group panels, presentations, video, collateral, email marketing, web and Q&A.

CEO, Leadership and Transformation Communications Director April 2011 – June 2014

Lead a team of 10 professionals who communicated and created dialogue around Intel’s vision, mission, business objectives and annual performance targets, with engaging business, technology, and transformation stories.

Created the corporate narrative, messaging strategy and new employee ambassador program focused on Intel’s growth and transformation from a PC-centric to a computing and communications technology company,

Aligned employees to the new vision with over 80% surveyed saying they “are excited about Intel’s future” and “believe in Intel’s strategy” helping them to achieve record annual revenue of $55.0 billion and record annual shipments for servers, tablets, phones and Internet of Things – while transforming the traditional PC business.

Co-designed the first Intel Executive Leader Summit in 2011 including theme, creative, web, keynotes, new mobile app and post-Summit presentations. Reinvigorated CEO quarterly business videos and live webcasts.

Created Executive Services practice to deliver consistent, high impact training to top 200 global executives – including “The Best Story Wins” and “Communicating for Extraordinary Results” with 90% satisfaction scores.

Spearheaded online and experiential recognition programs including new People First culture award, simplified Intel Achievement Award process, and reimagined Legends and Luminaries yearly events with high CEO delight.

Consumer Marketing Director, Intel Americas, Sales and Marketing July 2005 – March 2011

Responsible for integrated brand, demand and campaign strategy for Digital Home and Mobility across consumer PC, phone, tablets, Smart TV. Responsible for $200 million annual budget and managed 10 marketing professionals.

Led Consumer/Retail marketing plan, budget and resources – people and dollars – and reinvigorated PC relevance during the Great Recession as an “essential” life requirement through press, retail and social media partnerships with growing Internet service providers. Acted as U.S. consumer press spokesperson.

Launched first-generation Intel® Core® processor – the most significant brand and architecture change to multi-core technology since Pentium® 15 years earlier. Achieved 23% U.S. unaided awareness in first 6 months.

Spearheaded Intel America’s Smart TV, Gaming and Consumer advertising, retail, press, interactive, digital and mobile efforts, resulting in 10% increase in brand relevance and 16% increase in purchase intent.

Remixed paid media with mobile, social and digital platforms for the first time to increase impact/reduce spend.

Pioneered Intel’s first global master brand campaign called “Sponsors of Tomorrow” and rang the bell at NASDAQ during launch. Maintained Intel’s position among Top 10 global brands during my leadership tenure.

Scaled and sustained wireless infrastructure in U.S. WiMAX/4G and Wi-Fi through Intel Inside® and new co-marketing deals with major brands in airline and hospitality sectors to create demand for Intel-based devices.

Designed Intel Premier Media Partner (PMP) program to expand Intel Inside® and co-marketing with exciting digital entertainment content, i.e. NBC/Conan O’Brien/Asus, Pixar/Ratatouille/Toshiba, Star Trek/Lenovo.

B2B Marketing Manager, Solutions Market Development Group August 2000 – July 2005

Lead a team of 8 professionals to grow Intel’s brand relevance and revenue in the server and mobile PC markets across 10 industries over 5 years. Managed annual plan and budget of $2 million/annually.

Accomplished or exceeded brand preference and Intel business PC, mobile and datacenter revenue goals in new B2B IT markets, i.e. financial services, aerospace, automotive, energy, healthcare, life sciences, retail/CPG.

Grew segment share from <10% to >80% in global server market with the Intel® Xeon™ processor through highly effective integrated campaigns, product launches and proof points including customer stories, business collateral, technical whitepapers, intel.com, sales presentations, events, press and advertising.

Enabled Intel growth to #1 or #2 technology provider in most sectors with scalable, global marketing approach.

Steered solutions marketing and sales and collateral across software, middleware, operating systems and Intel® architecture to persuade C-suite and IT decision-makers to select Intel-based solutions.

Augmented customer acquisition by building high-performance communications teams to design and implement go-to-market strategies collaborating with product groups, corporate marketing and field sales.

Additional Relevant Experience

DOW CHEMICAL, Ontario, Alberta (Dow Canada), Michigan (Corporate)

Global Marketing Communications Director, Dow Latex Public Affairs Manager for Environment, Health and Safety COO Communications Emergency Response Team Crisis Communications Community Outreach Union Relations

VRH COMMUNICATIONS, Vancouver, B.C. – creative and copy writer for full-service communications agency

Education

Master of Business Administration (MBA), Central Michigan University, Mount Pleasant, Michigan

Bachelor of Applied Science (BASc), Communications, Simon Fraser University, Vancouver, B.C.

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