Digital Media Strategist, SEO, SEM, Content Strategy

Shivam Abrol Digital Marketing Manager

Mumbai, CT c: 886******* e: *******.*****@*****.***

Profile

Results-focused digital marketing expert with a thorough understanding of SEO, SEM, social media, content marketing, customer engagement, and community building strategies. Proven ability to drive lead generation, improve sales funnel conversion and increase brand awareness.

Skills

Digital Marketing Strategy Social Media Marketing Customer Engagement

Lead Generation SEM Brand Building

Web Analytics Budgeting & Planning Content Strategy

SEO Performance Marketing Content Distribution Professional Experience

PAYSENSE, Mumbai March 2019 to Present

Organic Acquisition Lead

Improved:

• Monthly Visitors: ~12% increase, with a difference of ~10,000 visitors

• Monthly Installs: ~20% increase, with a difference of ~8,000 installs.

• Monthly Visitors to Installs Ratio: ~4% increase, from 44% to 48%.

• Search Position: Started ranking up on top 5 for most of the high intent keywords, beating MoneyTap & Dhani for many keywords

OYOROOMS, Gurgaon Dec 2017 to Feb 2019

SEO & Content Strategist

Built in-house SEO and content team and developed digital strategies to improve inbound lead generation & conversion for Rooms (India, Malaysia & Nepal), Homes, OYO B, Total Holidays & Autoparty.

Helped:

• Developing a strategy to achieve growth through content marketing, SEO and SEM by doing extensive keyword research. Also, auditing and fixing the technical part of SEO that plays with the users’ as well as crawlers’ experience. This added 50 lakhs additional NRV per month for organic channels, and also increased the CTR from 4% to 6% for paid channel (SEM).

• Writing effective copies to improve conversion through CRM campaigns.

• Increased blog traffic by ~20x & blog subscribers by ~3x.

• Reaching out to bloggers and influencers for Valentine’s Day, Women’s day, Summer, & Couples campaigns.

Edunuts, New Delhi April 2016 to November 2017

Manager, Digital Marketing

Built and led internal team to replace reliance on expensive external agency. Provided strategic and tactical guidance to team of 4 with accountability for all social media channels along with internal blog, email marketing campaigns, and SEO/SEM strategies. Major Accomplishments:

• Drove a 3095.44% increase in organic traffic in just 12 months with 3114.44% more page views showcasing the improved user experience, through integrated digital campaigns.

• Boosted lead generation by more than 500%, primarily through content marketing.

• Grew Facebook ‘likes’ by more than 20x.

• Launched first concerted e-mail marketing strategy and grew contact database by 200%. Knowledgehut/ Zeolearn/ Bookcab, Bangalore June 2014 to March 2016 Specialist, Digital Marketing

Did all SEO & SEM work for these clients like thorough keyword research, competitor analysis, content creation, content marketing, guest posting, technical optimization, link building, data analysis and social media.

Major Accomplishments:

• Built awareness by creating top-flight digital content & profiling the product on high authority websites like Forbes, Entrepreneur, The Huffington Post, Inc. Magazine, Digital Journal, Chicago Tribune and many more.

• Got used to a lot of very useful tools, including Open Site Explorer, Buzzstream, Buzzsumo, Moz, Spyfu, Majestic, AWRCloud, Google Adwords, Google Analytics, Google Tag Manager etc.

• Grew social media presence.

• Conceived and executed Influencer marketing strategies. Education

Bachelor in Economics, Delhi University, 2011-2014 Business/ Commerce, James Douglas Tytler, 1999-2011 Interests: Drama, reading, hiking.

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