Results-driven senior marketing professional with proven history of successfully growing revenues, modernizing marketing, and developing and retaining top talent.

• Visionary Strategist

• Respected Mentor

• Creative Thinker

• Brand Ambassador

• Thought Leader

• Experience Creator

• Demand Generator

• Relationship Builder

• Decision Maker

PROFESSIONAL EXPERIENCE

Merit Solutions, Inc. 11/2007 – 6/2019

A 20 year old, $10 million B2B provider of cloud software solutions and professional services for mid-market to enterprise manufacturing and FDA regulated companies. Reported to CEO 11.5 years. Member of Executive Leadership Team for 10 years and accountable for driving the strategic market direction of the organization.

Marketing Director (Remote) 6/2013 – 6/2019

• Generated $120 million in qualified marketing pipeline, converting into $20 million in revenue.

• Accountable for end-to-end marketing, including budget and P&L.

• Built marketing department from the ground up, with roles for inside sales, web design / SEO, graphic design, and product management. Remotely mentored team of 7 marketers located in Europe.

• Orchestrated a corporate rebranding strategy – winning the 2018 Microsoft US Partner Award.

• Achieved 115% increase in website traffic by directing complete website overhaul, from initial customer journey mapping through design, content, and launch.

• Championed the development and conceptual design of numerous event-based customer mobile applications, each vastly exceeding 20:1 ROI goals. One $10,000 app drove $1M in revenue.

• Directed Product Management and Solution Marketing, including research, use case development, backlog management, outcome-based messaging, and go-to-market strategy.

• Guided organization through product and service launches, including major strategic expansions.

• Responsible for all content generation for the company, including websites, brochures, sales presentations, videos, advertisements, press releases and magazine articles.

• Planned and executed event strategy, including conferences, nationwide roadshows, and webinars.

Marketing Program Manager (Remote) 1/2010 – 6/2013

• Generated $16 million in qualified marketing pipeline, converting into $2.5 million in revenue.

• Accountable for end-to-end marketing, including budget and P&L.

• Led the organization through a web content / SEO overhaul – resulting in a 40% increase in traffic.

• Successfully guided the organization through a major product and target market transition.

• Established and supported a global partner reseller channel for Merit Solutions’ product offerings.

• Responsible for all content generation for the company, including websites, brochures, sales presentations, videos, advertisements, press releases and magazine articles.

• Responsible for managing external telemarketing resources and lead referral partnerships.

• Planned and executed corporate conference strategies.

• Led the implementation of entry-level marketing automation tools.

Marketing Specialist 11/2007 – 12/2009

• Generated $3.2 million in qualified marketing pipeline, converting into $1.5 million in revenue.

• Responsible for all content generation for the company, including websites, brochures, sales presentations, videos, advertisements, press releases and magazine articles.

• Responsible for modernizing marketing strategies and assets, from corporate websites, social media profiles, sales and marketing deliverables, and more.

Lil MAC Kids Autism Foundation 1/2007 – Present

15 year old, 100% family-run volunteer non-profit providing financial assistance to low-income families with Autistic children.

Board Member 1/2007 – Present

• Raised more than $150,000, 100% of which was given back to families in need.

• Orchestrated yearly fundraising event, Golf Outing and Silent Auction, including invitations, donor and sponsor requests, silent auction, logistics, media requests, and event day execution.

• Reviewed and made decisions on family grant applications.

• Maintained relationships with community partners – primarily Autistic schools.

EDUCATION

Wittenberg University, Springfield, OH

Bachelor of Art, 2007

Management with Marketing Focus

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