Social Media Digital Marketing

Romina Chemello

Digital Marketing Specialist

Ottawa, ON K2P 0E8 343-***-**** ********.******@*****.*** www.linkedin.com/in/romina-chemello-recagno

Summary

Media-savvy, bilingual Digital Marketing Specialist with strong experience managing digital campaigns, projects, market research, social network strategy management and branding for several companies including their own.In addition to having sales experience. Accustomed to managing web content and technology. Guide creative development to build successful digital marketing campaigns. Strong communicator fluent in English and Spanish. Areas of expertise include: Marketing/Advertising Digital Content Communications Market Research Consumer Behavior Project Management Multilingual Copywriting Document Creation Facebook Business Manager Social Media Strategy Microsoft Office (Word, Excel, PowerPoint, Outlook) Media Planning Analysis Customer Service

Professional Experience

DIGITAL MARKETING MANAGER FIND MY FIT – Ottawa, Canada May 2019 – Present

● Create and monitor digital campaigns through social media.

● Drive social media strategy and campaigns to increase followers. Utilize Facebook Business Manager and other platforms.

● Identify target audiences and analyze characteristics, behavior, and media habits. PROJECT MANAGER/SOCIAL MEDIA MANAGER (REMOTE) IMÁN – Montevideo, Uruguay Sep 2018 – Aug 2019

● Create and monitor digital campaigns through social media.

● Drive social media strategy and campaigns to increase followers. Utilize Facebook Business Manager and other platforms. Generate monthly reports on KPIs.

● Identify target audiences and analyze characteristics, behavior, and media habits.

● Ensure project delivery is on time and within budget. OWNER/EXECUTIVE MANAGER Modas Fiesta Alquiler de vestidos – Las Piedras, Uruguay Mar 2016 – Present

● Lead customer relationship management, public relations, sales, and social network management.

● Oversee communication strategy and publicity development.

● Manage audits, recruiting, and finances/budgeting.

● Developed digital ads on Facebook and Instagram that increased sales, resulting in the need for a larger retail space.

ACCOUNT EXECUTIVE – INTERN Key Publicidad – Montevideo, Uruguay Nov 2017 – Mar 2018

● Liaised with clients to discuss and identify advertising requirements.

● Oversaw below-the-line summer campaign for a Unilever product to assist with product launch.

● Developed advertising campaigns in collaboration with staff aligned with client budgets. Presented creative work to clients for approval or revision.

● Collaborated with account managers on communication, market research, and project budgets.

● Interfaced between the client and agency.

MARKETING INTERN Universidad Católica del Uruguay – Montevideo, Uruguay Jul 2017 – Nov 2017

● Conducted in-depth market research on the university’s competitor, both locally and globally.

● Reported directly to director of communications and marketing. Education and Certification

BACHELOR OF SOCIAL COMMUNICATION, PUBLICITY Universidad Católica del Uruguay – Montevideo 2018

● Thesis project: Created brand for delivery platform with product launch and full marketing mix development. Year-long project included extensive research, resulting in recognition from faculty dean. CERTIFICATE IN GOOGLE ADWORDS Google 2019

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