Seasoned professional with 10 years of experience Digital Marketing in:
-Email Marketing & Communications
-360-degree campaign planning
-Online Marketing planning
-Campaign Analysis & Lead Generation
-Budgeting & Control
- PGDBM, IPM Ghaziabad, 2008
- Bachelor’s in Science – G.B.P.U.A.T,Uttarkhand,2006
Eli Research India Pvt. Ltd.
Team Lead Marketing
Aug, 2011 to Oct, 2018
Email marketing – conceptualization of flyer designs, content of flyers, scheduling campaigns, developing and sending email newsletter.
Revenue generating activities through email broadcasters like vertical response, MadMini, clever element, campaigner for promoting various TCI product
Working closely on planning strategies for online marketing activities like PPC, SEO, Social Media Marketing campaigns.
Content development, maintaining the content calendar and building strategies
Lead generation activities
Planning and strategizing direct mail campaign – pricing, premiums, testing offers that also includes conceptualization, designing, drafting content for Direct mail pieces
List Management and Segmentation
Evaluation, reporting and analysis of the campaign through Google analytics and other inhouse tools.
Generating enterprise sales lead and coordinating for sales closure.
Co-coordinating with editorial, sales, print production, data processing team & content editors.
Alliances with organizations & Product development
Involved in various process-oriented tasks like Budgeting and Control for project.
Beacon Adcom Pvt. Ltd.
Assistant Manager Corporate Communication
Jan, 2009 to Aug,2011
Media Planning and client servicing
Handling BTL Activities
Looking after the Creative Development of Product.
Designing Brochures, Leaflets, coffee table books
Handling & co-coordinating with clients and vendors.
Alchemy Corporate Communications
Executive Marketing Communications
Nov, 2007 to Dec, 2008
Support to Sales Team- Product Brochures, E-mailers, Sales Template, Company / product presentations, Customer Newsletter, Product Demos
Corporate Positioning-Web site updating, Awards Submission, speaking opportunities submission, Drafting Press release, Press Coverage in Telecom Magazines / Trade Dailies, Database Consolidation
Support to Revenue Generation activities- BTL Activities: Trials, Pamphlets, e-blast for every Festivals/Occasions, Bill insertions
Pre sales for Mobile Marketing activities: Advertising specific presentations and mailers
Marcom Activities - Monthly Database Consolidation, Press release drafting, Bridge building activities with media, Product demo with various scenarios.
Languages: English Hindi
Marital Status: Married