Sweta Lohani

C-**,*st Floor, Dayalbagh, Faridabad, India

Phone: +91-882*******

Email: adadrv@r.postjobfree.com

adadrv@r.postjobfree.com

Professional summary:

Seasoned professional with 10 years of experience Digital Marketing in:

-Email Marketing & Communications

-360-degree campaign planning

-Online Marketing planning

-Campaign Analysis & Lead Generation

-Strategy planning

-Content Development

-Product Training

-Budgeting & Control

Education:

- PGDBM, IPM Ghaziabad, 2008

- Bachelor’s in Science – G.B.P.U.A.T,Uttarkhand,2006

Experience:

1.

Eli Research India Pvt. Ltd.

Role

Team Lead Marketing

Duration

Aug, 2011 to Oct, 2018

Contribution/Responsibilities

Email marketing – conceptualization of flyer designs, content of flyers, scheduling campaigns, developing and sending email newsletter.

Revenue generating activities through email broadcasters like vertical response, MadMini, clever element, campaigner for promoting various TCI product

Working closely on planning strategies for online marketing activities like PPC, SEO, Social Media Marketing campaigns.

Content development, maintaining the content calendar and building strategies

Lead generation activities

Retention marketing

Planning and strategizing direct mail campaign – pricing, premiums, testing offers that also includes conceptualization, designing, drafting content for Direct mail pieces

List Management and Segmentation

Evaluation, reporting and analysis of the campaign through Google analytics and other inhouse tools.

Generating enterprise sales lead and coordinating for sales closure.

Co-coordinating with editorial, sales, print production, data processing team & content editors.

Alliances with organizations & Product development

Involved in various process-oriented tasks like Budgeting and Control for project.

2.

Beacon Adcom Pvt. Ltd.

Role

Assistant Manager Corporate Communication

Duration

Jan, 2009 to Aug,2011

Contribution/Responsibilities

Corporate Communication

Media Planning and client servicing

Handling BTL Activities

Looking after the Creative Development of Product.

Designing Brochures, Leaflets, coffee table books

Handling & co-coordinating with clients and vendors.

3.

Alchemy Corporate Communications

Role

Executive Marketing Communications

Duration

Nov, 2007 to Dec, 2008

Contribution/Responsibilities

Support to Sales Team- Product Brochures, E-mailers, Sales Template, Company / product presentations, Customer Newsletter, Product Demos

Corporate Positioning-Web site updating, Awards Submission, speaking opportunities submission, Drafting Press release, Press Coverage in Telecom Magazines / Trade Dailies, Database Consolidation

Support to Revenue Generation activities- BTL Activities: Trials, Pamphlets, e-blast for every Festivals/Occasions, Bill insertions

Pre sales for Mobile Marketing activities: Advertising specific presentations and mailers

Marcom Activities - Monthly Database Consolidation, Press release drafting, Bridge building activities with media, Product demo with various scenarios.

Other Details:

Languages: English Hindi

Marital Status: Married

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