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Digital Marketing Manager

Location:
India
Salary:
14
Posted:
September 18, 2019

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Resume:

Samchetsabam Ratankumar

Assistant Manager – Digital Marketing (Email Services / Campaign management /CRM)

Mobile: 813*******,891-***-**** Email: adadoy@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/ratankumar-singh-5a0732b5

To associate with a growth-oriented enterprise and strive to achieve the goals of the Organization through diligent hard work and where my knowledge can be shared and Enriched in an optimistic way.

Proactive Digital Marketing professional having 9 + years of experience in Email Marketing, Google Certified Campaign Management, CRM and Brand Marketing of various industries in Education, Gaming, Finance, Hospitality, Restaurants, Telecommunications, Banking, Travel & Tourism. Core competency in Email Marketing/ campaign management. Worked with Top clients like Jamba Juice, Del taco, HoneybakedHam, ADT, Sony, HBO, Datalot, Amex, Discovery, Romantic Home, Victorian Home, Diesel World, First Premier Card, American Survival Guide and many more in AU, BEL, DK, US & UK. Experienced on world class tool like HubSpot, VerticalResponse, Zeta Mail, XL, Cheetah Mail, Clarizen, Salesforce and Click2 platform to cater the client’s needs.

Expertise:

Campaign Management

CPA, CPM, CPC, CPL.

Lead Generation

Analytics & Reporting

Database Management

Competitive Research

Data segmentation

Push notification

Email Marketing

International Customer/Client Exposure (Client Servicing)

Account Management

Marketing Automation

GDPR Implementation

CRM

Strategic planning & Analysis

Mobile Marketing, Social Media Marketing.

Media Planning

Qualification

Masters of Business Administration (eMBA)

Bachelor of Computer Science (BCA), passed out with distinction from P.G. College of Science, Saifabad, Osmania University, Hyderabad, 2006-09

Professional History:

Period: October 2017 to till Date

Designation: Assistant Manager – Marketing Service (Campaign Management)

Organisation: ELI INDIA (http://www.eliindia.com/), Faridabad

Business Unit: EngagedMedia

Company profile: Engaged Media Inc.(EMI), produces rich editorial content in key enthusiast markets including automotive, homes, outdoor and action sports segments. EMI carries a well-diversified group of products that have been around as long as 50 years. Our magazine division (titles including Gun World, Romantic Homes, and Diesel World) has proven over the years to successfully fulfil the needs of our readers, advertisers, and retailers.

EMI has over 15 web-sites and currently launching various digital phone apps that will allow us to further diversify our culture and strategy. We strategically utilize multiple office settings around the world, including India and the Philippines, and are able to provide some of the best products in the business that provides growth and return in the United States. Our headquarters are in California.

Engaged Media Inc. is one of the world's largest publishers of monthly, bimonthly and quarterly magazines, with over 25 U.S. titles, producing rich international editorial for key enthusiasts from the fields of Automotive, Outdoor, Lifestyle & Action Sports.

Experience:

-Partner with marketing consultants and delivery partners to understand client/project goals and maintain client asset files for ongoing and project based client contracts.

-Strategic planning and implementation; Oversee creative development, campaign design and media and channel strategy.

-Presentation to the leadership on business growth plan.

-Reporting and analytics with proper RCA for any issue.

-Execute error free, effective online marketing program strategies (provided to us by marketing consultants and delivery partners) that include member acquisition, engagement, win-back, calendar planning and segmentation – campaigns.

-Create and maintain key program/campaign performance metrics to inform ongoing strategies.

-QC and Testing of emails to ensure integrity of links, content and to ensure emails are optimized for all devices and browsers

-Execute campaign email deployment (campaign emails, survey emails)

-Provide monthly reports to consultants, informing them of trends, successes, and overall program and client campaign health.

-Prepare competitor insights and benchmarks from both internal and external sources.

-Maintain client asset documentation

-Build and maintain relationships with various departments such as Product and Creative, Analytics, Client Support to efficiently support clients.

-Setting up PopUps with third party tools via API.

-Data segmentation and retargeting the abandon user to regain

-Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns

-Work with analytic team in Analysing data and creating tag, filters, rules model etc. Creating Funnel and setting up goals

-Maintaining smoothly flow of deliverability for email campaigns and help clients in procurement of Return Path and Sender Score Certification.

-Making sure to fulfill best practices like A/B, MVT testing for campaigns/offer/creatives, domain spamhaus list check, responsive coding, testing in different platforms, list cleansing lately whenever essential etc.

-Contributed to keep the extremely happy clients by understanding and meeting their expectations

Period: December 2016 to October 2017

Designation: Team Lead – Marketing Service (Email/Campaign Management)

Organisation: Fishbowl (https://www.fishbowl.com/), NOIDA

Company profile: Fishbowl, a big data analytics leader, delivers meaningful analyses and software solutions that enable top companies in the restaurant and retail industries to tackle the increasingly complex issues they face in today’s highly competitive environment. Leveraging big data, the analytics team creates actionable insights that enable companies to maximize profitable decision-making. The Company’s set its wings in the Lead Generations, Promotions, GA, Email marketing and offers the wide marketing solutions for some of the world’s leading restaurants.

Experience:

-Partner with marketing consultants and delivery partners to understand client/project goals and maintain client asset files for ongoing and project based client contracts.

-Execute error free, effective online marketing program strategies (provided to you by marketing consultants and delivery partners) that include member acquisition, engagement, win-back, calendar planning and segmentation – email and mobile marketing programs.

-Create and maintain key program/campaign performance metrics to inform ongoing strategies.

-QC and Testing of emails to ensure integrity of links, content and to ensure emails are optimized for all devices and browsers

-Mobile Marketing (SMS) – Acquisition, retention, promotion.

-Execute campaign email deployment (campaign emails, survey emails)

-Provide monthly reports to consultants, informing them of trends, successes, and overall program and client campaign health.

-Prepare competitor insights and benchmarks from both internal and external sources.

-Maintain client asset documentation

-Develop expertise on current trends in digital / email industry as well as knowledge of Fishbowl applications.

-Build and maintain relationships with various Fishbowl departments such as Product and Creative, Analytics, Client Support to efficiently support clients.

-Effectively track time via Fishbowl’s time reporting system.

-Data segmentation and retargeting the abandon user to regain

-POS monitoring and escalation.

-Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns

-Responsible for driving NEW customer acquisitions & enriching ad content on website by running targeted campaigns to reach right audience Managed campaign management platform and increase subscriber database.

-Using Analytics tools for an insights data/traffic and knowing customer behaviour

-Work with analytic team in Analysing data and creating tag, filters, rules model etc. Creating Funnel and setting up goals

-Maintaining smoothly flow of deliverability for email campaigns and help clients in procurement of Return Path and Sender Score Certification.

-Campaign planning, developing and on time execution keeping the client’s expectation and requirements.

-Monitor team member’s day to day activities

-Maintaining monthly, quarterly, and yearly summary reports.

-Contributed to keep the extremely happy clients by understanding and meeting their expectations

Period: Jan 2015 to November 2016

Designation: Team Lead – Email Marketing (Campaign Management)

Organisation: Aptroid Technologies, Hyderabad

Company profile: The Company’s set its wings in the Lead Generations, Email marketing, Affiliate marketing and offers the wide marketing solutions for some of the world’s leading brands. Aptroid Technologies is a comprehensive, multichannel marketing solution that unifies and unlocks data, driving return on marketing investment. Aptroid grants access to a powerful digital marketing engine for personalized, insightful conversations with your customers, delivered in real time with precision and scale

Experience:

-Working closely with key account management team and with the clients to launch new campaigns.

-Working with creative resources to develop effective designs for all emails as per client requirement

-Campaign planning and execution ensuring all the pre deployment needs.

-Helping in developing the effective Email Creative’s using HTML and CSS as per ISP standards.

-Targeting customers for various Email Campaigns like acquisition, retention, reactivation and other adhoc campaigns developing weekly revenue reports. Working on adhoc projects to improve customer engagement, segmentation and reactivation.

-Planning, scheduling and executing setting static/dynamic/recurring/auto response campaigns in time.

-Day to day communication with the brand representatives, taking feedback and notes and updating in Zeta CRS system.

-Lead cross-functional team for execution of online market strategy, content strategy including email campaign management, web analytics and management reporting.

-Analyzing the performance, impressions, bounces, clicks and complaint rate of all emails sent and reporting the same to the client.

-Tracking down the marketing performance –to track ROI and facilitate budget investment

-Using Analytics tools for an insights data/traffic and knowing customer behaviour

-Work with analytic team in Analysing data and creating tag, filters, rules model etc. Creating Funnel and setting up goals

-Analyzing and Understanding the Business Requirements and Specifications.

-Campaign planning, developing and on time execution keeping the client’s expectation and requirements.

-Monitor team member’s day to day activities

-Maintaining monthly, quarterly, and yearly summary reports.

-Contributed to keep the extremely happy clients by understanding and meeting their expectations

Period: Aug 2010 – Dec 2014

Designation: Digital Marketing Specialist

Organisation: Zeta Interactive, Hyderabad

Company profile: The Company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

August 2010 – March 2012: Digital Marketing Associate

April 2012 – March 2013: Digital Marketing Executive

April 2013 – December 2014: Digital Marketing Specialist

Experience:

-Job involves planning and deploying email marketing campaigns for the key brands like SONY, HBO, TIMES, At&T, Amex, Blaz, NetGeo etc.

-Responsible for handling multiple accounts and timely deployment of the campaigns.

-Handling of complex projects, campaigns, automation jobs/setups and various inbound/outbound out flows.

-Provide end to end email marketing services to the clients and helping them to create a responsive creative design.

-Work closely with the deliverability team and resolve the bulking issues and work with clients on any tweak if need be.

-Managing Parallel for both CPA and CPM. Keeping CPL in the expected level for all the CPM clients.

-Monitor user activity, analyze performance, identify areas of improvement, & recommend ways to increase user interaction. Coordinate with different department for the smooth ongoing process and error free operations.

-Coordinating activities of the clients without any issues and making them run towards their business requirement enhance their usage of the tools to maximum extent.

-Preparation of Weekly/Monthly Marketing level dashboards for an ease in understanding of the metric level campaigns and their performance.

-Initialization of new feature requirements and work with the leads on accomplishing.

-Handling new client enquiries and acting as the face of the business.

- Implementing new initiatives. Campaigns (static and dynamics) planning and execution.

-Qualitative analysis on the creative like follow CAN Spam Act, check spam words etc.

-Verifying the sending domains, tracking domains, and response domains if they were listed in spamhaus and work on delisting or changing accordingly.

-Keep track and analysis on the CTR, CPA, ROI, Make good etc.

-Training to the new resources

Clients Handled:

As of today I have handled different clients and executed different Digital Marketing campaigns and projects successfully. Below are some of the clients.

TimeInc

Jamba Juice

Deltaco

HoneybakedHam

Long John Silver

Martha

ADT

Datalot

Union Bank

American Express

MediaWhiz

T-Mobile

Quaker Oats

Blaze

Eagle Publishing

Flex Publishing

Sony

NetGeo

Romantic Homes

Atomic Range

Drag Racer

Causes Ratan care about:

Woman Education

Civil Rights and Social Action

Human Rights

Poverty Alleviation

Extra courses & Certification:

Sql/psql

HTML, JavaScript, CSS.

Email Marketing Certified (HubSpot)

Campaign Manager Certified (Google)

Content Marketing Certified (HubSpot)

Inbound Marketing Certified (HubSpot)

Google Analytics Certified (Google)

GDPR (LinkedIn)

Personal Dossiers:

Father name : S. Ibothoi Singh

Date of birth : 01-March-1984

Marital status : Married

Nationality : Indian

Language Known : English, Hindi, Manipuri

Native Place : Manipur

Current company : ELI India (BU EngagedMedia Inc)



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