Social Media Digital Marketing

RAJKUMAR KANAGARAJ

Phone: +91-900*******

Email: **********@*****.***

PROFILE

An enthusiastic, adaptive and

fast-learning person with a broad and

acute interest in the field of data

analytics, business intelligence. I

particularly enjoy to work with new

innovative technologies from web,

cloud and data disciplines to develop

new skills & solve new challenges in

this field.

AREA OF INTEREST

• Data Analytics

• Machine Learning

• Cloud Security

• Search Engine Optimization

• Social Media Optimization

• Business Intelligence

SKILLS

Digital Marketing:

• SEO

• SEM

• Trend Analysis

• Content Marketing

• Link Building and Audit

• Competitor Analysis

• SMO and SMM

Web Development:

• HTML, CSS

• PHP, MySQL, JS

• WordPress, Magento

Programming Languages:

• Python, R

EDUCATION

Master of Engineering (ME) – CSE Big Data 2017 - 2019 Department of Computer Science and Engineering

CEG Campus, Anna University, Chennai, India

Bachelor of Technology (BTECH) - IT 2007 - 2011

Department of Information Technology

Sree Sowdambika College of Engineering

Anna University, Tirunelveli, India

Higher Secondary School 2005 - 2007

K.V.S Higher Secondary School

Virudhunagar, Tamilnadu, India

WORK EXPERIENCE

Trainee – SSPL Jan 2012 – Feb 2013

Digital Marketer – Advent Designs Feb 2013 – Jan 2016 SEO Specialist – Ram Infosys Jan 2016 – Aug 2017

PROJECT

Title - Recommending a Tourist Location Using Social Network Data Fusion

Datasets – Tweets, Foursquare Tips (Reviews)

Language – Python, R

Packages – Pandas, Numpy, SKLearn, MatplotLib, TensorFlow Methods and Model – Naive Bayes, KNN, DBScan, CNN

FUNCTIONALITIES

• Identify the Real-Time problem to find a solution

• Data Collection or Extraction from the Web or API

• Cleaning and removing the redundant data in Data Preprocessing

• Analyse and find the suitable model for the application

• Compare the results with other models or Existing solution for the better output.

TOOLS

• Google Analytics

• Google Search Console

• Google Ads

• AdWords Editor

• SEMrush

• Hootsuite

• MS Excel

EXTRA CURRICULAR

• NSS Coordinator during 2nd & 3rd

year of BTECH Program.

CERTIFICATION

• Woorank Expert

• Google Tag Manager

HOBBIES

• Online Surfing

• Reading

• Gardening

• Cycling

REFERENCE

• Dr. Selvamani K

Associate Professor

Department of CSE

Anna University, Chennai- 25

• Dr. Angelins Gladston

Associate Professor

Department of CSE

Anna University, Chennai- 25

• Mr. B. Ram Suresh

Chief Executive Officer

Ram Infosys (P) Ltd

Nandanam, Chennai- 35

ROLES AND RESPONSIBILITIES

SEO

• Website SEO Auditing, On Page Factors Analysis, Site Navigation Analysis.

• Understanding Clients, Optimizing Landing Page.

• Optimize a website by SEO standards using W3C Validator.

• Analyze Keyword and Creating Keyword Rich Quality Content.

• Checking Keyword Density, Content Duplication, and Internal Links.

• Updating Content for Webpages, adding Relevant Images and Videos.

• Perform competitor SEO research.

• Develop SEO Strategies, Planning Link Building Techniques, Adding Local Citation.

• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness

• Monitoring SERP, Traffic Data, Referral Data.

• Prepare analytics and ranking reports and present to clients and management

• Conduct Link Audit for Website and Debugging Errors on Web Master Tools.

• Disavow Low Quality Inbound Link.

SEM

• Managing Campaigns using MCC Google Ads Account

• Performance Audit based on KPI (CPA, CPL, IS)

• Bid Budget Management based on Clients requirement

• Conversion Optimization (Lead Generation) based on MQL

• Search Query Reports (SQR) Analyze and Optimization

• Landing Page and Ad Copy Optimization for ETA Ads SMO

• Create strategy for Facebook, twitter marketing and deploy with action plan.

• Identify social media influencers on twitter.

• Responsible for blog post schedule and Create content strategy for industry, keyword based articles

• Social media listening and query tracking

PERSONAL PROFILE

Father’s Name : Mr. T. Kanagaraj

Date of Birth : 23-06-1990

Languages Known : English, Tamil

Contact Details : **********@*****.***/+919*********

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