Digital Marketing Sales

Professional Profile

Akshay Kumar Godiya

Email: *******************@*****.***

Tel.: +91-900*******

Date of Birth:24/Oct./1994

Academic Qualifications

****-**** ** ********** **********, MBA (Marketing & Finance), Jaipur, (Raj.), India.

2012-2015 University of Commerce College, Bachelor of Business Administration (BBA), Jaipur, India.

2011-2012 S.B.N Public School, 12thStream Commerce, C.B.S.E. Board, Jaipur, (Raj.) India.

2009-2010 S.B.N Public School, 10th C.B.S.E. Board, Jaipur, (Raj.), India. IT

MS PowerPoint, MS Word, MS Excel, Amazon Seller Portal, Flip kart Seller Portal, Google Ads. Professional certificates

Diploma in Computer Automation and Publications.

Google Ad words Fundamental Certification.

Google Ads Search Ad Certification.

Google Shopping Ads Certification.

Google Analytics Individual Qualification Certification. Professional Experience

February 2019 to Present Digital Marketing Executive at (Elite information technology private limited), Jaipur, (Raj.), India

(Training + Experience)

Roles & Responsibilities

Google Ads

Keywords Research

Keywords & Match Type Usage For Getting Better Result

Search Ads Ad Copy Preparation for Optimum CTR.

Landing Page Analysis for Better Lead Generation.

Setting Keywords & Landing Page.

Display Ads Copy Creation for Optimum CTR.

Search Ads, Shopping Ads & Display Ads Creation.

Setting Up of Tracking Codes of Google Ads & Google Analytics.

Competitors Ads Analysis.

A/B Testing Of the Ads.

Worked On Local, National & International Campaigns.

Creation of Remarketing Campaigns.

Performed projects and prepared project reports.

Changing the Ad Copy in the Time Frame of 20 Days. Facebook Ads

Campaign Setup

Ads Optimization

A/B Testing

Choosing Point Blank Interests

Facebook Pixel Implementation

Landing Page Recommendations

Demographics, Geographic & Placements Targeting

Aug 2017-Feb 2019 E-Marketing Executive at (Vaibhav Global Ltd.), Jaipur, (Raj.), India Roles & Responsibilities:

Product Research, Market trend analysis, which product is performing well and what recent trends are coming in Jewellery and Lifestyle.

Analysing reports and formulating strategies that how to enter into new market segment.

Managing the Different online sales portals.

Working on existing strategies to expand customer base and also for customer retention.

Handling the customer queries and solving them on a priority basis.

Managing the promotions and the campaigns of Amazon and Flip Kart Portal.

Worked for the content writing & SEO for the Online portals

Working on UK & US Amazon campaign of (TJC Gems & Shop LC).

Talking directly with the UK & US Managers for preparing a sales strategies for online portals and their implementations.

Generating Daily, Weekly and Monthly Reports for performance evaluations.

Achieving the targets of the sales with the analysis of the all the portals and the product.

June 2016- July 2016 Summer Internship, ABS Automotive Pvt. Ltd. (FIAT) Learning:

Sales and Field Analysis for Brand awareness of FIAT

Understanding the buying behaviour of customer while purchasing the cars.

Organized consumer awareness drives.

Study to understand brand loyalty for various cars and why?

Understanding customer’s requirement and presenting a viable solution.

May 2016-June 2016 Summer Internship, Leeboy India Construction Equipment (P) Ltd. Learning:

In a market dominated by Commercial Excavator majors (BEML, Komatsu, Caterpillar, Volvo and Hitachi). My project involved, study of Leeboy’s market share and to understand buying behaviour of its major customers.

Findings: With a value proposition that seeks to minimize customer’s pain points, these equipment are a result of an intense engineering effort that factors in deeper customer insights and offers comprehensive solutions for improving the uptime, serviceability and productivity at work sites. Project Undertaken

Major Research Project (MRP) during MBA

Project Title : To Study the Vehicle type choice decision. Duration : 6 Months

Synopsis : Buying Behaviour of the customers towards Car. Key Learning : Techniques of Market Research, Analysis of the Market. Academic & Extra-Curricular Activities

Core-Coordinator of Sabrang fest at JK Lakshmipat University, 2017.

Coordinator of Hospitality Committee in 4th International Conference at JK Lakshmipat University, 2016.

Coordinator of Management Quiz in Sabrang at JK Lakshmipat University, 2015.

Coordinator of H.R. Summit, JK Lakshmipat University, 2016

Volunteered in Sabrang at JK Lakshmipat University, 2016.

Coordinator of Promotions Committee in 4th International Conference at JK Lakshmipat University, 2016.

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