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Sales Manager

September 19, 2019

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Email :

Mobile: +639**-*******

*** **** **. ***. *** Sampaloc, Manila



Assertive, confident, hardworking and result oriented person that is adaptable to all working conditions; Accept challenges positively

Has a passion for success. A person who makes it a point to excel in every endeavor

Leads by example & effectively motivates people to deliver excellent output.

Has over twenty(20) solid years of sales/marketing experience in the Philippines & GCC

SKILLS: Project Management, Negotiations, Business Development, Event Management, Channel Management, Sales Tools Creation, People Management, Staff Motivation, Brand Management, FMCG Operation

Total Experience: 34 Years, (GCC: 11 years)


Computer literate; Microsoft WORD; EXCEL; Powerpoint; Internet Browsing, Correspondence Writing; Proof Reading; Photography;


Channel Manager: (General Trade & Sub-Distributors)


Location: E. Rodriguez Jr., Quezon City

Company Industry: FMCG Distribution

Job Role: Sales / Business Development

February 2018- March 2019

Job Description:

Conducts regular weekly & monthly coordination with shared sales team (General Trade & Sub-Distributors) to cascade the principal’s primary objectives for Philippine Market.

Provides over-all directions to five (5) Area Sales Operation Managers covering GMA, North/Central Luzon, South Luzon, Visayas & Mindanao to effectively achieve goals of the Principal.

Collaborates with support departments to effectively implement Sales & Trade Marketing Plans nationwide.

Conduct Brand Orientations to all sub-distribution partners nationwide.

Analyze distribution of products per account on all channels; check for gaps and resolve issues in preparation for future trade marketing plans.

Conduct regular alignment meetings with area managers to address any impending issues in their territories

Representing the principal, conducts regular quarterly business reviews with sub-distributors to further improve the business in the assigned territory.

Spearheaded on selection & designation of a dedicated distributor for “Food Service Channel” in National Capital Region.

Head of Sales

at UNISAFE INDUSTRIAL CO. (SPIDERKING brand of Personal Protective Equipment & Safety Products)

Location: Mandaluyong City, NCR

Company Industry: Construction & Manufacturing

Job Role: Sales / Business Development

January 2017- January 2018 (1 year)

Job Description:

Consistently achieved Sales & Collection goals of the company; currently surpassed historical sales records which resulted to positive profitability for the company.

In-charge of negotiations and planning to further improve the business;

Conducts routine quarterly business reviews with existing distributors & product orientation to new distributors

Collaborates with support departments to effectively implement Sales Plan.

Provides overall direction to the whole team by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results

Sales & Operations Manager

at BERDAL PACIFIC TRADING CO. ( trading & distribution)

Location: Doha, Qatar

Company Industry: FMCG & Fruits Importation

Job Role: Sales / Marketing / Business Development

August 2014- June 2016 (1 year & 10 months)

Job Description:

Overall responsible for the performance of the company with keen prospects ofcontinuing profitability.

Able to finalized a supply agreement with Qatar's # 1 fruit distributor thus generated a 200% increase in revenue for the company.

Conduct product listings to chain of hypermarkets in Qatar(Carrefour, Lulu, Al Meera) & strategize to increase product sales by constantly monitoring product off-take.

Take part in the overall business development through weekly / monthly sales meetings with outlet's business managers. Negotiates with banana & pineapple exporters and different shipping lines for the best prices.

Manager- Operations

at ENRICH INTERNATIONAL (Lighting solutions; Building Maintenance solutions, Fire safety)

Location: Doha, Qatar

Company Industry: Facilities Management / Construction / Distribution

Job Role: Business Development/ Marketing/ PR

July 2010 – July 2014 (4 years)

Job Descriptions:

Accountable for the development of new business and securing revenue and market share from existing customers

Assist with responses to Requests for Proposals (RFP’s), preparing presentations and monitoring sales leads and responses.

Improving business development processes for specific services and products with strong sales engagements.

Build strategic relationships with key contacts within customer organizations to understand opportunities for creating value.

Facilitate regular meetings with clients and relevant operations staff to evaluate performance and receive updates from clients on challenges and future plans.

Director- Sales & Marketing

at STARLIGHT GENERAL TRADING CO. (TV/Print Media & Health Supplement Distributor)

Location: United Arab Emirates

Company Industry: Arts/Entertainment/and Media

Job Role: Sales / Marketing / PR

June 2008 - June 2010 ( 2 years )

Job Description:

Directly in-charge for marketing & distribution of PHYSIQUE Magazine – ( Supervised the completion of all editorial processes on a monthly basis according to the set printing deadline. Authorized to approve the final proof-read for the magazine prior to printing. Writes, prepare & edit internal/external communications for the Managing Director & other senior managers

Responsible for the launch of the First satellite TV channel: PHYSIQUE TV- ( ) in the Middle East dedicated to Health, Fitness, Nutrition & Bodybuilding. Point of contact for “Communications & Marketing” Searched and negotiated for TV content providers around the world; market & promote the channel by attending local and international events. To search, interview, hire & train staffs, talents for production. Invite & retain regular TV advertisers

Regional Brand Development Manager


Location: Dubai, United Arab Emirates

Company Industry: FMCG

Job Role: Marketing/PR

June 2007 - May 2008 ( 1 year)

Job Description:

Successfully created brand awareness within HORECA trade& in different communities despite limited marketing budget in a span of six months thru BTL marketing strategies.

Manage department's daily operation which includes hiring, interviewing & training new staffs required.

Developed, managed & coordinated with elected distributor business plans for the product.

Conducted event sponsorships to create loyalty and awareness for the product.

Brand Development Supervisor (July 2006 - May 2007) (For: POCARI SWEAT & ORONAMIN - C Drinks)

Key Accounts Executive (October 2005 - June 2006)

at AL MAYA INTERNATIONAL. (Distributor: Grocery Products & Foodstuffs)

Location: Doha, Qatar

Company Industry: FMCG

Job Role: Marketing/PR

October 2005 - May 2007 ( 2 years)

Job Description:

Official Sponsor's representative for POCARI SWEAT in 15th ASIAN Games- Doha 2006, monitoring product's maximum branding in different venues throughout the event.

Supervised 25 Brand Development Executives from different parts of the world during entirety of the 15th ASIAN Games period. Brand Equity building by conducting promotional events related to sports.

Conceptualized marketing programs for the Modern & HORECA trade to boosts the product's off-take.

Constantly promote the brands to doctors, pharmacist & HSE officers regarding the products health benefits.

Directly responsible for the achieved business growth on big hypermarkets such as Lulu, Carrefour, Mega Mart, Giant Stores, Dasman Hypermarkets, & etc. in Qatar

Regional Sales Manager- Metro Manila


Location: Philippines

Company Industry: FMCG

Job Role: Sales

March 2002 - September 2005 (3.5 years)

Job Description:

Successfully turned-around business in my district; consistently ranked # 1 in terms of National Contribution to the company coming from rank # 4.

Able to expand business by continuously opening new accounts & other distribution channels for the products.

Coordinate & assist with the “distributor” in the execution of all the objectives & market plans of the company for all the products carried.

Develops sales strategy for the market to ensure attainment of company sales goals and profitability

Responsible for the supervision & hiring of Key Accounts, HORECA Accounts and Secondary Accounts operations assigned among nine (9) sales personnel.

Responsible for monitoring the achievement of sales and collection targets of each sales personnel; Train and guides sales personnel to achieve sales goal

District Sales Manager (Jan 2000- Feb 2002)

District Sales Supervisor (September 1997 – Dec 1999)

at Convoy Marketing Corporation (Liquor Products, Foodstuffs & Mineral Water)

Location: Philippines

Company Industry: FMCG

Job Role: Sales

September 1997 - February 2002 (4 years & 5 months)

Job Description:

Overall responsible for planning the successfully achieved profitability goals of the district on a monthly basis.

Formulates overall sales strategies and execute sales programs to generate more revenues for the company.

Manages trade relation on a profitable basis and directs field operations of the sales team.

Assists the HR manager & National Sales Manager on screening required staffs for the department.

Implement marketing plans & strategies.

Sales Representative

at Fortune Tobacco Corp (Winston /Salem Cigarettes)

Location: Philippines

Company Industry: FMCG

Job Role: Sales

October 1988 - August 1997 (9 years)

Job Description:

Responsible for making the assigned area among the Top (3) Three Sales Contributors in Metro Manila.

Involves in direct selling of company's products such as Winston & Salem Cigarettes to the achievement of sales target.

Handles the daily collections and remittance of payments from customers.

Branch Pharmacy Assistant

at Mercury Drug Corporation (Retail Drugstore/Convenience Store Chain)

Location: Philippines

Company Industry: Pharmaceutical

Job Role: Sales

March 1985 - September 1988 (3 years)

Job Description:

Consistently regarded as Branch's Top Sales Clerk rewarded with monthly sales incentives & three consecutive annual performance-based salary increases.

Knowledgeable in proper dosage and indications of all medicines carried by the store.

Responsible for the dispensing of medicines bought by customers.


Nationality: Filipino

D.O.B: April 3, 1962

Driving License: Qatar/Philippines


Bachelor of Science in Aeronautical Engineering

at PATTS College of Aeronautics (1979 to 1983)

Location: Philippines


1)Roger Cosca (091*-***-****)

Operations Manager

2)Budeth Manaois (090*-***-****)

HR Manager

3)Silverio Salazar (093*-***-****)

District Sales Manager

Contact this candidate