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Manager Social Media

Coimbatore, Tamil Nadu, India
September 15, 2019

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Alexander Charles

Project Manager - IT & ITES +91-984**-*****


A project manager with over 13 years of experience in operations management, website design and development, product development, project delivery, client management, database research, database management & integration, product branding, business strategy, search engine optimisation, social media marketing, content marketing and email marketing for clients from UK, Middle East, USA & Europe. Skilled in handling UK real estate agency cloud based software products like Reapit, Vebra, Agency Pilot, Jupix, ValPal, Zoopla, Rightmove, Docusign and more. Proficient in multiple project management tools, communication tools and cutting-edge web technology products to enable seamless, effective and efficient project delivery. Core Competencies:Project Management, P&L Management, UI/UX Design Management, Operations, Database Management, Analysis, Talent Development, Tool Training, Resource Management, Client Communication, Business Development & Account Management. Skills & Areas of Expertise:

● Agile & Waterfall Methodologies

● Business Requirements Analysis

● Software Development Life Cycle (SDLC)

● Software Project Management

● Data Analysis & Management

● Escalation Management and Damage control

● Business Development Strategy

● User Experience (UI/UX)

● Strategic Planning

Other Skills:

● Project Scope management

● E-Commerce

● Wireframe

● User Acceptance Testing (UAT)

Project management tools:

● - agile concept based product

● - used for client communications

● Trello - kanban based project management tool


Other communication tools:

● Slack - internal team communication

● - video conferencing (internal & clients)

● InvisionApp - wireframes/prototype presentation with feedback option

● Bugherd - Bug tracker

● Google suite - official account, using extensively

● Skype - used to discuss with external vendors

● - website menu architecture

● - process flowcharts and workflows

● - for creating tutorials

● - Leave management tool

● - time tracking tool

● - invoicing and accounting

Softwares can work with:

● Navicat - MySQL tool

● WebFlow - a dynamic tool to create websites from minimal code and launch easily

● - prototyping design software (only for MAC users)

● - version control for Sketch files (similar to Github for designers)

● Adobe - photoshop, illustrator, indesign

Technologies familiar with

● CSS, HTML, Javascript, Bootstrap, Joomla, Wordpress, Php, MySQL server (navicat) New technologies pursuing & Interests:

● Nice page, Mobile applications & Television applications, Video platforms, Artificial intelligence, Cryptocurrency (bitcoin investor), Big data science Work Experience, London -Project Manager

March 2015 - till date

Responsibilities handled in Starberry:

● Understanding client business, history, strength, target audience and geolocation targeted.

● Analysing and charting out new process for requirements workflow.

● Creating workable weekly sprints, backlog, and user stories for the team.

● Conduct weekly scrum calls with our clients, get their input, set the expectations of the deliverables for the next sprint.

● Collect data from various sources and send timely reports to management and client

● Networking with the management, sales team, client partners & technical team to plan and gather in-depth information for project progress.

● Sourcing resources from the global workforce pool for the work assigned based on the budget allocated.

● Manage the complete design & develop team in-house and offshore.

● Analyse, Manage & Integrate the Database

● GDPR Compliance

● Do GAP analysis and remove the blocks

● Control the entire project life cycle including handing over to support team and monitoring it as an account manager.

● Taking ownership on all the accounts handled (26 clients) and removing blocks whenever required to help the team sail smoothly.

● Refine development methods based on results and client feedback.

● Prepare golive checklist for the design, development, seo and testing team

● To make sure developing team follows our GITLAB process and keep the dev, stage and live environment in proper sync

● Prepare a customised website CMS usage guides for the client and also train the client on it.

● Researching on the latest market trends and technologies and share with the team and company to be on top of the industry.

● Keeping clients well informed about the dependencies and delays. Initiatives taken for organisation growth:

● As we did not have any HR model initially, I was training the new employees about our process, sdlc, property feeds and its logic, tools we use and culture. This was later automated by me and reduced 75% of onboarding work for the company.

● Interviewing candidates for final screening process.

● Gamified the production team to increase productivity with attractive incentives. This was first implemented in my team and then rolled out to the company as it became a buzz.

● Brought in Performance Measuring System for the team which helps management and the people to identify the potential talents, motivate and nurture them in the right direction.

● Created templates for project management (a step-by-step guide for new project managers to follow our process), meeting minutes template, formal email templates for recurring works Projects delivered - in progress

A brand and product by UK’s best software salesman Simon Whale in the real estate industry. An extremely prestigious client and project for me.

● Discovery phase - initiating ideas, architecting the user workflows, data mining/research,

● Branding / Product Launch ideas

● Phase 02 MVP model - work in progress


Founded in 1765, Cluttons LLP is an International firm of chartered surveyors and property consultants based in Central London, UK and operating throughout Europe, the Middle East, Asia Pacific, India and South Africa. Challenging & highly rewarding project for big reputation and eminence.

● Website Design/ Development

● Database Management

● SEO/Digital Marketing


● Used 3 different Reap it, Realla & Radar property APIs

Reapit property feed is a web API. We do field mapping with their database to ours and then write custom SQL queries to pull in from their API. Set automated cron script to execute timely trigger to check the Reapit API for property updates and upload it to our server database.

Same for Realla & Radar CRMs

● MySQL database Management

● Joomla CMS integration

Return of Investment after launch: (the user traffic metrics from google compared with their old website data)

● 56.78% - More users in the first 2 months than the year before

● 108.81% - Increase in Organic search in the first 2 months after launch

● 11.76% - Increase in avg. session duration for the same period

Halls is one of the country’s most respected and well known firms of Estate Agents, Chartered Surveyors, Auctioneers and Valuers, With a network of 10 offices serving Shropshire, Worcestershire, Mid Wales, the West Midlands and neighbouring counties

● Website Design/Development

● Database Architecture

● SEO/Digital Marketing


● Database migration from Alcium API to Realla CRM

● 2 different software feeds (Vebra live and Realla) are integrated with MySQL and Startek product.

● Draw search in Map - helping users to draw their own shapes on the map and show the properties inside those boundaries.

● Auction based calendar component

● Search properties by postcode, area, or street name

● MySQL database / Joomla cms integration

Testimonial from Tom, Head Of Marketing:

Having never worked with an agency whose primary operational staff are abroad I was concerned about how well the project would run. However, Alex and his team have followed instructions well and come up with solutions to all our problems. The website is clean and user friendly and has some excellent features. The technology the team use to communicate with clients is in some cases better than having an account manager who can visit. Bugherd in particular is an excellent piece of reporting software that made the snagging process easy and trackable. The team at Starberry have all been friendly, helpful, patient and efficient. I would recommend them. -- Tom Hunt, Head Of Marketing - Halls GB Miles and

The web creation involved some truly bespoke design & functionality, smart navigation, engaging data capture points and strong photography to create a user-friendly property website with the ‘wow’ factor.

● Website Design/ Development

● Database Management


● 2 different real estate property CRMs Vebra and AgencyPilot integrated

● ValPal API integration

● Dynamic seo for search - auto generating dynamic urls based on the areas or postcode entered

● Draw search in Map - helping users to draw their own shapes on the map and show the properties inside those boundaries.

Return of Investment after launch: (the user traffic metrics from google compared with their old website data)

● 30% - increase in mobile traffic in the first 30 days after launch

● X2 - More leads captured in the first 6 months

Testimonial from the client:

We’re really thankful for the hard work from the web development team to help us in every aspect to get the Miles & Barr estate agent website launched in minimal time. You’ve been on hand at all times and we appreciate that you’ve worked some unsociable hours. The website is brilliant and has definitely pushed the Miles & Barr brand in the direction we needed to go. Our feedback from staff has been nothing but positive and any issues we’ve reported to you all have been dealt with perfectly. As you know, a big thing for us was the speed and quality of the site and we’re absolutely delighted with this. -- Mark Brooks, Director - Miles & Barr


Cyprus, France, Italy, Portugal, Spain and Switzerland, the Winkworth International portfolio reflects the spectacular property in exceptional locations across Europe. This is one of the challenging project I have delivered. With property data fed from 5 different countries, 5 different time zones and multiple ways of data fetching & management, it was quite a challenge for me and my team.

● FTP based data fetch & API based data integration

● Database Management

● Sending out data to - web portal for properties in UK

● 5 languages based content architecting

Highlights: Designed and Architected

● 5 countries & 5 different methods of feed integration in the site

● Property search with more complex refine filters

● MySQL database

● Joomla cms integration

City and

A well-renowned a heritage property developer in London.

● Website Design/ Development

● Database Management



● Highly customised Startek component (internal product of Starberry)

● MySQL database

● Joomla cms

● After 1 year of golive traffic improved by 40.70%

● 49.50% - Increase in session duration 3 months after launch Few other sites delivered:

Can share more on request.


XandY Design, India - Head-Project & Delivery

March 2010 - 2015


● Own the Project Development & Delivery

● Build Client Relations

● Manage the Design & Development Team

● Plan Project Timelines

● Analyse and Apply Right Tools & Applications

● Team Training & Development

● Website and UI Design, Development & Delivery

● E-Commerce Solutions, Brand Development, Website Traffic Growth

● SEO, Social Media Marketing

Tools and Technologies managed:

● Adobe softwares & Corel Draw

● Wordpress, Prestashop, Shopify, Woocommerce

● B2B eCommerce websites

● CSS/HTML, Javascript

● Open source platform

365 Media, USA & India

Project Lead - 2008-09

Process Lead - 2007-08

Junior Researcher - 2005-07


● Data Research, Data mining for Publishing industry in US

● DB Research & Management

● Team Handling

● Project Documentation & Reporting

● Project Planning & Execution

● Quality Analysis

● Resource Management

● Interface design along with the development team Education

● Self taught on Adobe tools, 2006 - 2009

● Certified Network Engineer - A+ 2004

● Bharathiar University

● MCA (dropout) 2007 - 2008

● BCA (first class) 2002 - 2005

● Higher secondary in Pure Science (first class) - 1998 Personal Details

Born on April 11, 1983 and married for 7 years

Residing in Ramanathapuram area, Coimbatore, Tamilnadu Call me at +91-984**-*****

Skype me: alexander_2k2


Follow me @alexander2k2


I am an avid & responsible motorcycle rider, chess player, aquarium enthusiast (maintaining 15 varieties of fish for 15+ years) & plant gardening practitioner (30+ varieties in house). My beliefs:

● Strategies Win War.

The Quote I share with my devs :)

Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live. - JFW


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