Sales Marketing

Jonathan Furr

* *********** ***

Cell: 917-***-****

Chappaqua, New York 10514

*******@***.***

www.linkedin.com/in/jon-furr-01

PROFESSIONAL EXPERIENCE

FOX NETWORKS GROUP/FOX BROADCASTING MAY 1999 – JUNE 2019

Vice President, Client & Brand Solutions

Director, Integrated Sales & Marketing

●Delivered nearly $90 million in revenue to the company based on integrated deals and promotions for the 2018/2019 broadcast season across FOX, FOX Sports, FX, FXX and National Geographic Channels

●Digital strategist and liaison between linear and digital media teams

●Consulted with clients on best practices for their business and developed innovative partnerships for linear and emerging digital platforms

●Personally created, presented, negotiated and executed customized integrated proposals to maximize ad revenue

●Managed product integrations/placements, custom interstitials/commercials and contests/sweepstakes

●Managed and developed a team of individuals in New York, Los Angeles, Chicago and Detroit

●Managed in-house research and data team, as well as outside vendors, to develop appropriate data analytic studies to collect, optimize and turn data into actionable plans moving forward

●Maintained relationships and grew partnerships with blue chip agencies/clients including: AT&T, American Express, Chrysler Ford, and many others

●Worked with creative services and publicity departments to initiate consumer-facing and trade marketing events including launch events, and Television Critics Association

●Oversaw creation and production of client-facing marketing collateral materials

●Maintained partnership budgets

Director, Sales Marketing and Data Analysis

●Responsible for developing sales presentations that brought strategy to life for clients in the New York, Los Angeles, Chicago and Detroit offices

●Worked with agencies and clients to create turn-key consumer-facing promotions in order to make existing media buys more efficient

NATIONAL BROADCASTING COMPANY FEBRUARY 1989 – MAY 1999

Manager, Marketing

●Responsible for creating sales presentations and marketplace data analysis

●Created strategies to create new business opportunities for clients

Marketing Analyst, Marketing

●Worked with Sales to position NBC as the leader in the television marketplace to clients, agency and consumers

Senior Analyst/Administrator, Audience Measurement

●Supervised the research of national audience ratings, demographics, data and trends for all network dayparts

Sales Assistant, NBC Television Stations

EDUCATION

MBA: Leonard N. Stern School of Business, New York University – Management/Journalism

New York, New York

Bachelor of Arts: Hofstra University – Communications

Hempstead, New York

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