Brian C. Farrell
Atlanta GA 678-***-**** *****.*********@*****.*** www.linkedin.com/in/brianfarrell50
Areas of Expertise
Plan Achievement Sales and Gross Profit Growth Territory Management Distribution
Management Clinical/Technical Product Expertise Wound Care Expertise Competitive
Analysis Contract / Sales Negotiation Mix Management Skilled Speaker / Persuasive
Communicator Cost / Benefit Analysis and Presentation Strategic Planning New Account
Prospecting Personnel Leadership/Staff Development and Team Management Capital Sales
Professional Experience
September 2018 – Present Independent Medical Sales Representative
Representing Diagnostic Testing Solutions to Primary Care and Specialist Physician Practices
November 2016 – August 2018 Span America Medical Device Sales Representative
Leveraged experience, and repore with Wound Care RNs and other clinicians to grow sales over 10% in 1st Yr.
Rescued a dissatisfied hospital customer unhappy with the performance of a product which was actually being used improperly. Worked with nursing leaders to re-train staff on its proper use
Saved $400K in business at this at-risk account which grew by another $180K the next year
Drove sales at VA facility from $0 to $10K+ in six months with a commitment to buy $288K in capital equipment
January 2016 – November 2016 American Express OptBlue Merchant Services Sr Quality Assurance Manager
Exceeded plan by over 9% each month with AmEx; educated merchants on benefits of OptBlue program
Promoted within five months to Senior Quality Assurance Manager for reliable, superior performance
Picked as one of ten “Rock Stars” from 165 reps, by exceeding plan and utilizing the company’s best practices
June 2014 – December 2015 DONE ! Organizing Services Partner and Director of Business Development
Partnered to create a business focused on bringing order to disorder both in homes and in small businesses
Developed web-site, marketing material, and advertising program to introduce our business to the local market
Identified a niche market where the company services both residential and small business organizational needs
October 2013 – May 2014 Sleep Innovations Healthcare Division Director of Sales
Created a healthcare division for Sleep Innovations from zero dollars to a run rate of $450K per month, or $5M annualized. Sun Capital purchased Flexible Foam, formed Innocor, and exited the healthcare market
Led efforts to select, develop, manufacture, and market fabricated products for sale to medical supply manufacturers as an OEM supplier as well as finished product to end users in healthcare
Built and managed relationships with distributors, manufacturers, purchasing groups, and healthcare systems
August 2012 – June 2013 Gemu Valves USA Project Manager
Optimized the allocation and integration of inputs such as money, people, materials, energy, communication, motivation necessary to meet defined objectives and the project goal
October 2009 – August 2012 USAF and USAF Reserve Logistics Readiness Squadron Commander
Called to Active Duty to lead a 60-member logistics squadron based in Kirkuk Iraq and comprised of six separate functional units to include a 400K gallon aircraft fuel operation, the management of a $44M, 250-vehicle fleet, and the operation of a $3.5M supply account
Moved 800tns of cargo and 10K passengers on 700+ combat missions to support counterinsurgency effort
Planned / executed shut down and withdrawal of U.S. operations from Iraq as directed by the President
Negotiated with U.S. Department of State and Iraqi Air Force officials to ensure the needs for the Iraqi’s continued presence and U.S. Air Force’s needs for withdrawal were both met
Led 70 personnel at a unit based in Atlanta responsible for logistics, supply, fuels, ground transportation / maintenance in support of a C-130 Airlift Wing
1995 – 2009 Encompass Group LLC McDonough Georgia Sales Rep, Dir. of Mktng., Mng. Dir. Sourcing
Grew sales to $2.5M+ in a reusable and disposable product line covering South Carolina, Georgia, and Florida
Received the 1996 “Rising Star” and “Rookie of the Year” awards
Recognized as 1998 “Sales Rep of the Year” by Hospitex’s most influential supplier for largest dollar volume.
Exceeded sales plan each year with the company – 121% in 1996; 110% in 1997; 105% in 1998 and 1999.
Directed all marketing for four of the six major divisional product lines; representing 75% of the total division’s profit and loss (P&L) statement worth approximately $100M in annual sales
Executed a $700M acquisition of strategic supplier; which became our most profitable division
Negotiated and managed $30M joint venture with Encompass group and a Canada partner
Directly responsible for procurement for $60M of finished product from 250+ international and domestic sources for $250M healthcare product manufacturing and distribution company
Drove an average of $1.5M+ in cost savings on acquisition cost each year for five years
1993 – 1995 ConvaTec Passaic, New Jersey Wound and Skin Care Sales Representative
Received recognition as “Rookie of the Year” with a 22% Sales increase, and “Vice President’s Award” winner
Education and Training
M.B.A., Marketing and Management University of North Dakota Grand Forks, North Dakota
B.A., Psychology The Catholic University of America Washington, D.C.
Professional Development and Training
Strategic Selling by Miller Heiman Project Success” Project Management Training United States Air Force Air University’s Squadron Officers School and Air Command and Staff College