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Sales Executive

Coarsegold, CA
September 13, 2019

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Rolando Arellano

***** ***** **** **. **********, CA 93614



An ambitious, results-driven business development and sales executive with over 15 years of experience as a leader with an emphasis on building long term strategic partnerships with high level executives, small businesses and individuals that consistently increased revenue and strengthens partnership, with a proven record of over delivering services and value to our partners. Expertise in analyzing partnership assets, challenges, and solutions. Architect of strategic, marketing, sales, and execution teams to implement strategies that increase revenue through business to business and or to consumer sales channels thus improving key market penetration. Demonstrated history of senior level enterprise business development functions such has meeting and presenting to high level executive, small business owners, and boards to establish rapport, strengthen relationship, determine needs, present the benefits feature and value, of products and services, negotiate terms, contract, provide contract management or account management. An analytical thinker and problem solver in complex negotiations with a record of building and leading high-performing teams. Thrive in fast-paced, creative environments and place a high value on innovation, character Ability to adapt and learn different product lines and service as companies expand.


Business Development Market Research Market Strategy B2B/C Sales Analytics Budgets

Presentations Promotions Dispute Resolutions International Marketing Project Management

Strategic Partnerships Legal Affairs Account Management Complex Contract Negotiation


AYA Insurance Advisers, La Habra, CA 2018 – Present

Responsible for business to business and business to client development with a focus on small business owners and employee insurance needs, demonstrated comfort and command while negotiating with executives of unions, large businesses and executive level principals. My duties consisted of demonstrating a platform of insurance product and services, that fulfilled the needs of the clients through specific tailoring of solutions with the Medicare, health, long term care, life and annuity products while using my extensive education and experience with a proven track record as a business development executive. I possess a valid health and life license in several states with AHIP Medicare certification.

UNIVERSITY OF SAN FRANCISCO, Orange, CA - Part Time 2018 – 2019

Adjunct Professor – Sports Management Master’s Program

Instructed graduate students in sports law, business development, marketing, brand management, sponsorships and business development. Developed and managed class syllabus, planning and creating lectures, in class discussions and assignment, grading assignments, maintaining current understanding on innovations and changes within the assigned academic field, collaborating with colleagues on current subject matter.

GOLDEN BOY PROMOTIONS, Los Angeles, CA 2015 – 2019

Executive Vice president of Marketing and Business Development Affairs

Responsible for monetizing and business development strategies across all companies owned through creating key strategic partnerships, international television and streaming platforms (DAZN, RING TV, FACEBOOK LIVE), sponsorships assets attainment, digital content, intellectual property, licensing and distribution. Prepare, draft, review, and negotiate all contracts relating to an international sports and entertainment organization. Includes, athletes, boxing associations, television, venues, sponsorship, insurance contracts. Understand and manage all compliance matters with the regulatory bodies such as the state athletic commissions and FCC. Manage contracts on a contract management system including expirations, options, right of first refusals and deliverables. Managed world-class international pay per view boxing and other sporting events, distributers of national and international television programming, and more. Worked extremely closely with Chief Financial Officer to understand the quantifiable assets of the company package them and create sales proposals and sales exceeding, sales expectations and managing accounts and assigned budgets.


Grew the business national and international footprint by managing contract entitlements with South American television networks, partners, talents, and local affiliates.

Developed strategic integrated marketing/sales/sponsorship partnerships with several brands such as fanatics, DAZN, Hennesey, Tecate, MGM, Stapled, and television distributors and ancillary streaming companies.

Monetized company assets by developing strategic campaigns for our strategic partners which all had different needs and challenges in terms of market penetration and sales results.

One of the principles that negotiated one of the largest content streaming merges in sports estimated at $500,000,000.00.


Senior Executive Vice President of Business and Legal Affairs

A senior executive vice president that worked closely on a daily basis with billionaire Michael King (owner of King World Production, Yankees stake holder and developer of the Oprah Winery show among others properties under the portfolio) Managed Marketing, business development, legal affairs at a sports and entertainment company that represents champion boxers from around the globe. Negotiated contracts and ensured contract compliance. Read, drafted, and analyzed a variety of documents, including budgets, and marketing plans. Led team initiatives and committees to review existing projects and determine viability of business growth opportunities, and also resolved complex business matters. Managed risk by identifying issues and implementing solutions.


Generated profit for all parties by creating and managing new partnerships with multiple promoters, sponsors, and media outlets throughout South America, including Fox Sports, Globo Sports, Arano Boxing, local sports agents, and numerous local venues across Brazil and Argentina. In excesses of $10,000,000.00

Successfully lobbied Brazil’s Ministry of Sports to host international events; received government approval upon proving clear benefits to the country and its sports industry.

Developed complete integrated marketing plan from TV, Radio, Out of home, Print, face book, online, grass roots with emphasis on a targeted demographics



Rapidly grew new business in the Europe, Latin American and United States markets for a startup sports and entertainment firm that provided business, legal and marketing consulting to both business and individual clients. Drove business by researching local markets, identifying new partnership opportunities, and executing marketing plans in the sports and entertainment industries. Played an instrumental role in developing standard operating procedures (SOP), hiring and training staff, negotiating contracts, managing sponsor relationships, and presenting comprehensive valuation reports to private equity and capital firm investors. Also created brand recognition for clients and affiliate sponsors in the South American and Hispanic markets.


Negotiated profitable partnerships and promotions for clients; including $30M+ in international television exposure for Rockstar energy drink via sponsorships for tournaments, fights, and events that aired on ESPN, HBO, and Showtime.

Negotiated and implemented the first televised boxing programming to be aired on Brazil television in a decade.

Gained South American soccer teams’ entry into U.S. competitions by generating significant sponsorship, implementing a variety of business projects, and managing the requisite legal affairs.

Raised in excess of $50,000,000.00 for major sporting events internationally.


Juris Doctor, The Colleges of Law, Ventura, CA


Post-Doctoral, Program on Negotiation, Harvard Law School, Cambridge, MA


English (Native) Spanish (Fluent) Portuguese (Fluent)

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