Digital Marketing Social Media

GLORIA POWERS

Milford, CT ***** H: 203-***-**** ******.******@*****.***

Summary

A talented marketing and advertising expert with more than 20 years of experience. I have held senior-level management positions with leading media companies responsible for growth specializing in traditional television and radio business development and digital marketing strategies in SEO/SEM, programmatic, mobile app, marketing automation and innovation in big data profiling maintaining delivery of revenues over 8 figures annually. Skills

● Business Development & Strategy

● Direct Response

● Performance Marketing

● Analytics & Data Mining

● SMB & Local Marketing

● Social Media Strategy

● Partner Relationship Management

● Television, Radio & Broadcast Cable

● Agency, Radio

● SEO & SEM

Experience

Sr. Digital Marketing & Media Consultant 08/2018 to Current GROWTH MARKETING ADVISORS Milford, CT

● Consult with all stages of business and technology-driven companies and SMB's to help refine their growth strategies based on current market conditions. I love helping entrepreneurial ideas come to life, uncovering innovative strategies that will make it happen sooner.

● Advise on growth, community management, product development, and user engagement.

● 2019 clients include Upmetrics.co global SaaS application, Clocr.com blockchain ledger services.

● Managed and optimized digital marketing strategies that include: Influencer marketing, SEO/SEM, email marketing, direct response, referral and affiliate network marketing. Marketing Director 02/2012 to 05/2018

COLONIAL TOYOTA MILFORD, CT

● Planned and executed all traditional and digital marketing strategies for Ct' s #1 Toyota Dealer Marketing exceeding $90 million in annual sales

● Managed all aspects of digital marketing for the dealerships including creating, launching and managing multiple web sites, inventory management, SEO, SEM, email marketing, social media marketing, CRM and database administration, lead acquisition, analytics and reporting, management and training

● Created unique GEO location digital growth that resulted in a 40% increase in organic leads and a 25% increase in sales within 60 days of launch

● Reduced advertising expense by 20% by focusing on all source ROI's and managed KPI's

● Consistent YoY 10-20% increase in quality lead volume which has helped the dealerships maintain its position as #1 Volume Toyota Dealerships

Sr. Account Executive / Business Development 02/2010 to 02/2012 COX MEDIA GROUP Milford, CT

● Plan and execute marketing strategies integrating TV, radio and digital media platforms for a diverse client base

(e.g. business owners from various industries, advertising agencies, media organizations, non-profit organizations, etc.)

● Provided strategic direction and managing sales, sponsorship, and event integration for large charity sponsored, local radio station festival style events, as well as client specific cross platform programs.

● Forecast market spending for corporate as well as TV station management.

● Effectively manage collaborative relationships with retail channel marketing group members, Toyota regional marketing.

Senior Account Executive 03/2009 to 11/2009

TRIBUNE BROADCASTING Milford, CT

● Drove growth of new business development for traditional and non-traditional businesses and clients revenue 20%.

● Developed and executed annual integrated communication plans including traditional, digital and experiential media.

● Analyzed advertising budget projections and developed aggressive and creative sales strategies for various retail advertising agencies in order to maximize revenue goals for TV broadcast affiliates

● Managed over 40 accounts at one time while bringing in over $3M in revenue. Senior Account Executive 03/2006 to 09/2008

FOX 5 TV WTTG Washington DC, DC

● Developed and executed customized cross-platform marketing solutions that included broadcast and digital sales for both WTTG Fox 5/My20 stations ranking #8 in the DMA.

● Responsible for negotiation of broadcast and digital revenue exceeding over $9,000,000 per year.

● Negotiated and sold political broadcast and digital campaign schedules to federal and local candidates and advocacy groups on a non-partisan basis.

● Managed all aspects of digital marketing for car dealerships in the market.

● Developed dealerships on best practices for enhancing their digital footprints via websites, SEM, Reputation management, and behaviorally targeted OLA Display/Video. Account Executive 05/1996 to 03/2006

WTNH NEWS CHANNEL 8 NEW HAVEN, CT

● Specialized in local and regional automotive advertising and marketing strategies for dealers and OEM.

● Superb sales professional for top billing station ranked 20th in the US.

● Responsible for advertising and digital sales. Billing over $3,500.000 in revenue per year, including political sales, managing public folders for review.

● Forecast market spending for corporate as well as TV station management.

● Analyzed advertising budget projections and developed aggressive and creative sales strategies for various retail advertising agencies in order to maximize revenue goals for TV share. Education and Training

Bachelor of Arts: Marketing

Penn State State College, PA

Toyota Certified:Marketing & Consumer Analytics

Toyota Motor Corporation New York, NY

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