N 157 Panchsheel Park, New Delhi - 110017
Sales & Marketing
Identifying overseas market segments for business development potential and helping brands enter the market with aggressive marketing strategy.
Conceptualizing & implementing sales & marketing plans in tune with the macro business plans, thereby achieving profitability. Developing short and long-term plans to meet sales objectives and evaluating competitive activity for impact on product sales, develop & implement local store marketing plans to counter competition. Adopting innovative marketing solutions. Ensuring new products launched are executed properly. Customer survey to understand the requirements and make business plan as per demands. Monitor competition activities & develop corrective measures.
Lead aggressive development plans and business growth across countries. Handling high volume revenue and operations.
Devising & implementing pre & post marketing activities for successful launch of new products.
Conceptualizing and implementing promotional campaigns & promotions, etc.; tracking market/ competitor trends to keep abreast the changing requirements.
Develop annual operating plan and align all function heads and accountable for the sales & profits targets. Direct and coordinate organization’s financial and budget activities to fund operations, maximize investments, and increase efficiency. Maximize asset value
Have attended trade exhibitions across the world including South Africa, New York, Chicago, Las Vegas, Singapore, Bangkok, Russia, Turkey, Paris, London, Middle East, India.
Assessing revenue potential in a particular overseas market after carefully studying and strategising.
Undertaking steps for accomplishment of the pre set targets by carefully effectuating plans /strategies; building relationships with associations in respective countries for understanding business complexity.
Formulating and defining cost effective short/ long term budgets and corporate strategies for effective market penetration of products thereby increasing market share and achieve pre-set sales and profit targets.
Maintaining a strong communication chain between the different divisions in order to receive inquiries about status of materials, requisition, dispatch information and delivery status.
Liaising with vendors for maintaining a smooth supply chain for delivery of necessary equipment, raw materials.
Managing relationships with the franchisees for building a loyal customer base.
June 18- Present Thermogreen Cool Coat Private limited Business Head - Marketing
Currently heading national and international sales for Thermacool brand. Thermacool is a solar heat reflective roof paint developed and patented by IIT Bombay. Current responsibilities include liasioning with government departments, institutional sales, corporate sales and handling export markets.
May 16- April 18 Southern Fried Chicken Fast Food Systems, UK Sales Head – South East Asia
Fast Food Systems is kitchen equipment manufacturer based out of UK. Besides they also have Fried Chicken retail outlets across the world.
Mar’13- 16 Albayan Trading LLC General Manager – International Sales
Albayan Trading is a company head quartered in UAE having 38% market share in drinking water business. Albayan also has a chain of retail outlets under the brand Chicking with over 150 outlets across the globe. Their real estate business spreads across Europe, India and UAE.
Mar’10- May’12 Gardex General Manager International Sales
Gardex is a hand tool company based out of Jalandhar with marketing office in Gurgaon. The products handled were sledge hammer, axes, bars, t-bars, pliers, spanners, steel files etc.
Efficiently handled various International Markets like the US, Europe, Australia and South America. Extensively travelled within Europe, South America and Central America and US and participated in major International Trade Shows.
Developed new customers to increase business and increase revenues. Have also appointed new agents in Central America taking care of new businesses.
Mar’08 – Feb’10 Mayor International Ltd., Gurgaon International Marketing Manager
Products handled were sports equipment like golf balls and soccer balls.
Key clients handled were Nike Golf, Callaway golf, Slazenger and Dunlop.
Independently developed retail accounts like Tommy Armour Group and Kingpar Corporation.
Actively participated in international trade fairs like ISPO and Golf Europe.
Mar’05 – Feb’08 Family Home Products Inc., USA Country Head India
Products handled were home handtools, plumbing products, hardware steel utensils, giftware, stationary products, lifestyle products and stone products, games, leather products, handicrafts, bath accessories, Kitchen products, Monitored the Supply Chain to ensure that there are no delays.
Maintained inventory maintenance software and updated it regularly to keep track of inventory.
Conducted price negotiations with the factories on behalf of buyers and cogently managed to strike a favourable deal.
Performed cost analysis of similar products from different factories to achieve competitive pricing.
Developed new samples for new season and conducted regular survey of market to keep a track on latest products and related data.
Worked in USA for three weeks as a part of a training process and successfully implemented the operations with factories in India.
Jun’98 – Mar’05 Jhalani Tools India Ltd., New Delhi Manager - Exports
Had discharging responsibilities as Head of Textiles division; handled the Soft furnishings category as well.
Key clients handled were Harbor Freight Tools, USA (largest mail-order tool company in the USA), Fingerhut Inc., USA, Payless Cashways, USA, Kenneth Turner (UK), Ackerman (UK), Interdima (Germany), Bunnings Building Supplies (Australia), Kohnan Corporation (Japan), T-Chatani Trading Co. (Japan), etc.
2008 MBA (International Business) from Indian Institute of Foreign Trade (IIFT), New Delhi
1998 B. Com. (Honors) from Bhagat Singh College, Delhi University, Delhi.
1995 XII from Delhi Public School, R K Puram, Delhi, CBSE Board.
1993 X from Delhi Public School, R K Puram, Delhi, CBSE Board.
Proficient in MS Excel, Word, Access, HTML, Photoshop, CorelDraw and Multimedia.
Date of Birth: 8th August 1977 Location Preference: Delhi / NCR
Languages Known: English, Hindi, German and French.
Address: N-157, Panchsheel Park, New Delhi – 110017
Location Preference: Delhi / NCR
Seeking Senior Managerial assignments in Strategic Market Planning/ Business Development/Key Account Management
MBA (International Business) with 20 years of experience in Marketing / Business Development/Strategy
Strong business acumen with skills to remain on the cutting edge; drive new business through conceptualising Product strategies & implementation, product promotions, etc.
Displayed skills in handling key clients for business development activities and ensuring maximum customer satisfaction for new business
Key accountability of company P&L. Developing strategies to increase business profitability and achieve market leadership, maximize the ROI of shareholders. Positioning the brand as a solid market leader
Possess in-depth knowledge of import regulations/export procedures for different markets.
Distinction of having travelled extensively within USA, Central America (Mexico, El Salvador, Honduras, Nicaragua, Guatemala, Panama, El Salvador), South America (Colombia, Brazil, Argentina, Chile, Ecuador, Peru), South Africa, Russia, UK, Germany, France, Austria, Switzerland, Belgium, Holland, Denmark, Sweden, Turkey, Australia, New Zealand, Thailand, Singapore, Indonesia, Malaysia, Hong Kong, Malaysia, Maldives, Middle East etc. for trade exhibitions, sales tours and projects.