Marketing Manager

Nancy Pellegrino

Toronto, ON • 647-***-****

***************@*****.***

www.linkedin.com/in/nancy-pellegrino-1722277/

Profile

Top-performing, senior marketing leader with an extensive track record of delivering the marketing insights, strategies, and campaigns that take sales and revenue performance to new levels of success.

Excel at building, training, and optimizing the performance of talented marketing teams that continually exceed expectations. Skilled at partnering with internal and external stakeholders to build consensus for strategic initiatives and ensure projects meet key milestones. Adept at building strategic partnerships to facilitate effective marketing campaign development and implementation. Able to multitask and remain focused on the big picture while developing and managing multiple concurrent projects. Continually leverage key data analytics to refine marketing strategies and maximize return on investment (ROI). Multilingual: fluent in English, French, and Italian.

Core Strengths

Marketing Management

eCommerce Strategy Development

Marketing Campaign Management

Email & Direct Marketing

Digital Marketing

Customer Relationship Management

Brand Development & Management

Strategic Planning

Negotiation

Team Building & Leadership

Visual Merchandising

Sales Promotions

Professional Experience

SWAROVSKI CANADA – Toronto, ON

Trade Marketing Manager (Contract), June 2018 to April 2019

Driving force behind all national and trade marketing strategy development and campaigns. Build and foster powerful relationships with key marketing partners across Canada. Continually optimize the Marketing team's performance.

Select Achievements:

Champion brand and promotional programs to key stakeholders to build consensus for marketing initiatives.

Partner with franchisee's, media agency partners, and the suppliers' network to ensure programs are executed within critical deadline and budgetary parameters.

Expertly manage the National & Trade Marketing budget to maximize return on investment (ROI).

PANDORA JEWELLERY CANADA – Toronto, ON

Trade Marketing Manager, January 2016 to June 2018

Significantly improved marketing performance throughout Canada for a leading global jewelry retailer. Directed all digital marketing campaigns including paid search, paid social, email marketing, social media, and mobile among others. Prioritized marketing budget spending for media and advertising purchases in support of eight owned and operated stores

Select Achievements:

Delivered a series campaigns that increased brand awareness, store traffic, and sales by 20% across all stores.

Increased franchisee participation in national and local marketing initiatives to drive a comparative store sales increase of 5% among franchisees.

Developed instore and national sponsorship campaigns/events that spurred major increases in store traffic.

Oversaw and provided creative direction to key agencies and marketing partners to ensure initiatives targeted PANDORA's core demographic.

Collaborated with the Consumer Insight Research & Analytics team to assess the performance of national and trade marketing campaigns.

SUZY SHIER YM GROUP – Toronto, ON

Head of Marketing & eCommerce, January 2008 to June 2016

Visionary behind marketing and eCommerce strategies that substantially grew the brand over eight years. Directly involved in creating all digital content, promotions, and campaigns.

Select Achievements:

Spearheaded Suzy website marketing and promotions, marketing database management, and CRM strategies.

Creative Director for all marketing campaign development including organizing/directing photoshoots and orchestrating all media and advertising buys.

Maximized budget ROI through effective management and ongoing analysis of marketing performance.

Oversaw marketing material development including corporate and public relations (PR) collateral.

Prior experience as Marketing & Visual Presentation Manager, Reitmans Canada, RW&CO, Montreal, QC and Marketing & Visual Presentation Manager Retail/Wholesale, Buffalo Jeans, Montreal, QC.

Education & Credentials

Diploma in Business Marketing, George Brown College, Toronto, ON

Professional Development

Etail Conference Toronto: Ecommerce for Canadian Retailers, Toronto, 2015

Organization Analysis & Design Training, 2015

GlobalShop Las Vegas, 2013

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