Digital Marketing

Tope Victor Taiwo

***-** ****** ****** *****: 431-***-****

Winnipeg, Manitoba R3T 3K1 Email: *******@*****.***

PROFILE

** ***** ** ********** ** a Digital Marketer.

Web Designing and communications management in various phases of website development and Information Technology (IT) management.

Detail-oriented with demonstrated strengths in analytical problem-solving.

Collaborative team player and able to work independently with little or no supervision.

Consulted, planned and managed, web and information technology projects, departments and company.

TECHNICAL SKILLS

Social media tools: Facebook, Youtube, Instagram,Twitter ads campaign and automations.

CRM integrations: Integrated Email marketing and CRM using Mail Chimp

and Active Campaign.

Content Design Tools: Adobe Photoshop, Adobe Fireworks, CorelDraw,

PhotoScissors, Canva, Stencil.

Lead capturing and nurturing: Design landing pages, sales funnel, blogs, content marketing.

Social Media Integration: Integrated websites with social media for social engagement & SEO.

Search Engine Optimization Tools: Google SEO, Yoast SEO, website meta data and sitemap, attracta.

Site Traffic Tracking: Track website visitors to make business decision using

Google Analytics.

Digital Marketing: Google Ads, Keyword search, Pay Per Click, (PPC),

Yahoo/Bing Ads.

Content Management System: Customized, designed and developed websites using WordPress.

Programming Languages: HTML5, CSS3, Javascript, JQuery, PHP, MySQL.

EXPERIENCE

Lead Digital Marketer & Web Designer 2010 - 2019

SIP Consulting, Ile-Ife, Nigeria

Conceptualized, designed, developed and led development of robust, elegant, functional e-commerce, membership, course, charity websites and digital products for global business-to-business (B2B) and business to consumers.

Supervised developers utilizing PHP.

Generated leads, onboarded clients, collected content, off-boarded client and created content.

Tope Victor Taiwo Page 2

Redesigned HTML/CSS website to responsive content management System (WordPress) website thereby assisting clients to manage their websites themselves.

Provided training and consultations for clients on use of their websites.

Managed, cared and maintained clients’ websites by regular security checks and updates, optimization, backup implementations and implementing additional functionalities based on consultations.

Created landing pages, forms, sales pages and implementing CRM integration based on client requirements to capture leads.

Implemented pay per click (PPC) key word search Google SEO ads successfully that made a client site rank among top two in Google first page for three weeks campaign in dating website niche based on the client budget.

Trained junior designers to use WordPress, and design web graphics with canva, to increase productivity.

Consulted with clients to develop and document website requirements.

Achievements: Increased revenue wins by 200% within a 12-month period by developing, marketing and up-selling a solution to a client. On-boarded client, supervised a development team of four on the project and trained client’s staff at completion.

CERTIFICATIONS

WordPress Security & Optimization Certificate (Online) 2018 2018

WP Crafter, California, USA.

Digital Business Consultant Certificate (Online) 2016

WP Elevation, Australia 2016

EDUCATION

Bachelor’s Degree in Science, Major in Computer Science 2002 - 2007

University of Agriculture, Abeokuta, Nigeria

Thesis: Visualization of Data

VOLUNTEER

Head of Department/Director 2012 – 2019 2018

Multimedia Department, Christ Way Ministries International, Ile-Ife, Nigeria

PORTFOLIO

https://victortaiwo.com/portfolio

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