Social Media Marketing

DANIEL FLAMBERG

SENIOR PHARMACEUTICAL STRATEGIST & MARKETER

Lead brand & digital strategy, analytics, CRM and data science for pharma clients

Experience with 20 pharmaceutical brands across therapeutic categories

Developed HCP & DTC campaigns in TV, Print, Web, Online and Social media

Acquisition/Adherence/Loyalty/CRM integrated marketing experience

Skilled business developer with P&L and C-level client relationships

C-Level Relationship Manager Channel/Engagement Planning New business developer

Compliance/Loyalty Marketer Brand & Communication Strategy CRM/Data Science/Analytics

Opera Solutions

Global Big Data Consulting Organization October 2016 – May 2018

Principal, Omnichannel Marketing Lead

Achievements

Breakthrough 10X digital campaign results for American Express

Predictive modeling for the Center for Medicare & Medicaid

Chief strategist and subject matter expert for financial services and pharmaceutical clients

Lead a multidisciplinary team of data scientists, technologists and marketers

Publicis

New York office of Global Ad Network August 2010 – September 2016

Managing Director

Challenge: Develop consumer engagement by integrating brand, digital, social, mobile and CRM strategy and analytics to improve business results for blue chip accounts.

Achievements:

Business, digital strategist and business development officer -- Created $45 MM in new business

New business wins: Humira, Amphra, Lyrica, Girosa, Eloquis, Xeljanz, Brillinta, Suvorexant, Osphena & Zicam

Significant campaigns for Lipitor, Merck Adult Vaccines, Sanofi Fluzone, Oxytrol, Celebrex, Addicel, Vyvanse

JUICE Pharma Advertising, New York

HCP-Focused Full Service Ad Agency Sept 2008 – Aug 2010

Senior Vice President, Managing Director Interactive & Analytics

Challenge: Transform a professional pharmaceutical agency into a credible digital/CRM data-driven competitor by recruiting talent and developing significant new business.

Achievements:

Chief digital/data/CRM strategist and business development officer

Created $19MM in new business in 18 months

Supervised 20 specialists

Launched new drugs: Pfizer (Tofacitinib), Merck (Gardasil & Zostavax, Pneumovax 23) Wyeth (Bapineuzimab)

Built and optimized sophisticated CRM program for Pfizer’s hemophilia franchise

Booster Rocket, New York Jan 2005 – Sept 2008

Marketing Consultancy

President

Challenge: Develop a strategic and analytical marketing consulting practice from scratch by taping on existing and past client relationships to represent world-class companies.

Achievements:

Billed $5MM and employed 83 freelance associates.

Created a multi-dimensional/multi-product campaign for Pfizer’s cardiology franchise

Developed DTC and HCP campaigns for Pfizer’s Torcetrapib (PIII) cholesterol drug

Devised a go-to-market strategy for Fidelity HR Services

Drafted patient recruiting/marketing communications strategy for Pfizer

Developed HCP campaigns for OsteoTech, Grafton and Genetech

SAP, New York

Global Software Developer Oct 2001 – Dec 2004

Vice President Global Marketing

Challenge: Lead demand generation globally. Create a global datamart and regional data science teams to use emerging digital, social, teleweb and mobile data streams to acquire and convert qualified leads for the world’s largest software company.

Achievements:

Re-built global lead generation process to yield a $1B+ pipeline

CMO for global direct, database, CRM and online marketing

Led staff of 1200 in US, EMEA & APAC

Implemented marketing analytics and automation

Developed, staffed and deployed a shared analytics and strategy organization that reduced costs by 20%

Redesigned and grew an online community from 250K to 1M in 9 months

CORE EXPERTISE

Digitas LLC, New York & London Jan 2000 – Oct 2001

Digital Agency

Senior Vice President, Managing Director

Challenge: Initiate and grow client relationships with Fortune 500 and FT 250 firms in North America and the across the European Union.

Achievements:

Won $20 MM in new business from Ann Taylor, Wolters Kluwer and Morgan Stanley

Increased business by 100% in Europe in 10 months

Managed 85 staff members

Spearheaded the global relationships with Johnson & Johnson and Bayer

Lowe Worldwide, New York Apr 1997 - Jan 2000

Global Full Service Ad Agency

President, Digital and Relationship Marketing

Challenge: Build an integrated marketing communications agency at the dawn of the Internet age.

Achievements:

Developed and led early stage direct, database, CRM and interactive agencies

Managed 150 people and billings of $400 MM

Established first DTC strategy and TV campaigns for Ortho TriCycen and Ortho Evra

Spearheaded TV and digital campaigns for Lamasil and Novartis OTC brands

PriCellular, New York Mar 1995 – Mar 1997

Cellular Carrier

Chief Marketing Officer

Challenge: Start-up and drive profitability for a CellularOne affiliate by leveraging digital, analytics, online and CRM tactics.

Achievements:

Tripled subscribers, doubled profits, halved churn

Expanded retail operations to 22 markets in 12 states with 25 staffers

Reduced cost of sale by 60% and using operational and profitability models

Dial-a-Mattress, New York Feb 1992 – Mar 1995

Pioneering eCommerce Retailer

Chief Marketing Officer

Challenge: Introduce a radical new way of retail shopping.

Achievements

Grew volume from $10MM to $70MM and expanded to 10 markets with a 12-person team

Used digital and database tactics to build a national franchised business

Developed CRM and DM programs, models and metrics to drive campaigns and efficiency

Established DRTV and Internet e-commerce techniques and benchmarks

EDUCATION

BA, Political Science, Columbia University

MA, Political Economy, Columbia University

CONTACT INFORMATION

Mobile phone: 917-***-****

Email: *********@*****.***

Twitter: @flamster

Linkedin.com/in/dannyflamberg

Blog = www.manhattanmarketingmaven.com

Core Expertise

Professional Experience

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