Social Media Marketing

Shannan Hearne

Greenville, NC 803-***-**** *******@*************.***

CRM CREATIVE CONTENT MARKETING MANAGEMENT

Summary of Qualifications

20+ year career of sales, marketing, and project management experience including work with multiple digital technology platforms. SalesForce and Infusionsoft specialist.

Professional Experience https://www.linkedin.com/in/shannan-hearne-654339/

CAMPING WORLD HOLDINGS Greenville, NC

Enterprise Email Marketing Manager (May 2018-August 2019)

Responsible for the development of email communications to support marketing, sales, and customer satisfaction. Build, edit, test, troubleshoot, coordinate and deploy all email production. Worked with Journey Builder, Social Studio, Email Studio, Audience Studio, Einstein Analytics, Advertising Studio, Data Studio, and integration. Manage roll out to new SalesForce Marketing Cloud email platform and interface between Marketing Cloud, Commerce Cloud, and proprietary internal data systems. Manage communication and data transfer between SalesForce and proprietary internal platform. Support team in identifying enhancements needed to increase email list growth, decrease opt-out rates, and increase email performance, quality, and delivery via testing and analytics. Manage multiple campaigns and transactional email series for multiple business units in the Camping World Holdings Family including Gander Outdoors and Overton’s.

TANISHA SYSTEMS/AETNA Remote

SalesForce Marketing Cloud UAT (October 2018-January 2019)

Responsible for the QA testing of email content, journeys, and marketing campaigns for member behavior change pods. Litmus testing, content testing, journey building, data sets, and campaign development quality assurance testing for email campaigns.

ABLETO.COM/ONWARD SEARCH Durham, NC

SalesForce Marketo Marketing Lead (October 2017-April 2018)

Responsible for the development of email and text message communications to nurture leads. Build, edit, test, troubleshoot, coordinate and deploy all email production, including HTML/CSS production, coordinating Marketo landing pages and forms, and campaign performance reporting.

Manage communication and data transfer between SalesForce, Marketo, and proprietary internal platform. Support team in identifying enhancements needed to increase email list growth, decrease opt-out rates, and increase email performance, quality, and delivery via testing and analytics.

GLAXOSMITHKLINE/THE JUDGE GROUP Durham, NC

Project Manager (April 2017-October 2017)

Project management of digital marketing assets. Liaison between brand managers, designers, SEO, outside agencies, multi-channel marketers, and project analysts. Manage timelines in MS Project.

CPA.COM/ISEARCH FINANCE Durham, NC

Marketing Manager, Channels (January 2017-April 2017)

Creation of email campaigns, sales automation, creation of marketing materials.

NATIONAL SERVICE ALLIANCE Charlotte, NC

Director of Member Services/Marketing Specialist (January 2016-October 2016)

Recruitment of members for group purchasing organization. Administration of SalesForce database. Marketing automation development.

AVG TECHNOLOGIES Newton, NC

SalesForce Business Analysis/SalesForce Administration/Marketing Specialist (January 2013-December 2014)

Managed Marketo email campaigns, SalesForce.com campaigns, reseller recruitment, partner relationship marketing, and channel organization. Rolled out new instance of Salesforce.com with database design, user role definitions, and hierarchies. Provided Business Requirement Documentation and Functional Specification Documentation dually functioning as North American Admin and International Business Analyst. Managed integration between SalesForce and Marketo. Day to day administration of Salesforce, documentation, and user training. Created email campaigns, landing pages, and forms in Marketo. Responsible for data integrity in database utilizing Cloudingo. Managed SalesForce.com projects working with end users, development teams, outsourced programmers, management, and integration teams. Performed UAT. Extensive experience in implementations.

Partnered with the Salesforce.com development team to roll out a new customized version of Saleforce.com working with users across all levels of the enterprise. Authored the training manual for the UK and AU teams and conducted all end-user training for the international sales offices. Collaborated and managed internal stakeholder relationships to ensure that SalesForce.com configuration supported ongoing business requirements. Provided functional CRM design, and served as functional manager of implementation. Managed roll out of brand new Salesforce.com instance for entire international user base. Utilized Agile Development Methods to manage multiple moving stages of the project. Managed full SDLC framework of project. Day-to-day administration, configuration, and data management of SalesForce.com. Configuration, security updates, access control, sharing rules, profiles, roles, hierarchies, custom objects, fields, page layouts, validation rules, and all record types were part of day-to-day administration. Responsible for administration of roles, profiles, sharing rules, data protection, groups, permissions, round robin lead assignments, security, page layouts, validation rules, reporting, workflows, triggers, and assignment rules. Worked with SalesForce.com APIs. Served as global SalesForce.com Ambassador.

Tracked and managed marketing budget and purchase orders and coordinated all deliverables for advertising partners and vendors.

Maintained complex marketing calendar including trade shows, webinars, email marketing, newsletters, and collateral production.

Supported customers and internal teams by creating and managing promotional materials.

SUCCESS PROMOTIONS Clover, SC

Owner (August 1998-September 2014)

Completed Web design and conception, SEO, SEM, social media marketing, campaign design, development, and analysis. Designed and conceptualized Website wire frames. Conducted personal business planning and implementation of marketing programs for large and small companies venturing onto the Internet. Managed Google PPC campaigns and other PPC platform ad buys. Managed projects with CRM systems including Infusionsoft, Salesforce.com, GoldMine, Microsoft Dynamics, ACT, SalesLogix/Infor, SharpSpring, Marketo, Pardot, SilverPop, Eloqua, Spiceworks, and Constant Contact.

THE GOINS GROUP Lake Wylie, SC

Marketing and Affiliate Manager (February 2009-August 2010)

Conducted marketing, search engine optimization, social media marketing, newsletter publication, and campaign development for The Goins Group. Other duties included newsletter editing, compilation, and ghost writing. Worked with Infusionsoft, membership sites on WordPress platforms, Google documents, and scheduling software. Managed Infusionsoft, internet marketing, search engine writing, affiliate marketing, and pay-per-click advertising campaigns.

Managed $10K+ pay per click advertising campaigns monthly.

Promoted product sales, live event sales, and webinar registrations by managing all social media, including online marketing, search engine optimization, and traffic generation.

Significantly increased turnout for online and live training events.

Education

Bachelor of Science, English and Communications Winthrop College, Rock Hill, SC

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