Social Media Manager

NEERAJ KUMAR

Mobile: +91-844******* E-Mail: ********@*****.***

Professional Summary

Self-driven content manager with extensive experience in digital content writing, editing, and management possesses strong ability to work with teams and multi-task projects under strict deadlines. A go-getter who creates content for lead generation across various channels is ready to extend his overall know-how in a corporate ambiance. An experienced content curator, writer, and manager blessed with a niche of expertise in travel, software development, technology, ITES, health, lifestyle, hospitality, and ecommerce domain endeavors to deliver timely, customized content to promote and encourage brand engagement.

Core competencies:

Analyze website, data research, monitor website traffic, and optimize the website for search engines.

Understand requirements and gather requisite information about what is to be written.

Understand meta-tags, page description, keywords, social media sharing features-titles, descriptions, and images.

Develop an editorial calendar, prepare editorial guidelines, and perform research to determine audience interests.

Deliver engaging, copy-edited and proof-read content on a regular basis across several channels (newsletters, articles & blogs, email campaigns, case studies, product collaterals, PRs, storyboards, explainer videos, YouTube description, Facebook, Pinterest, LinkedIn, G+, branding events, corporate collaterals, whitepapers, etc.)

Coordinate a team of content writers responsible for creating, improving, and maintaining content to achieve business goals and engage the target audience.

Collaborate with the marketing, creative, product and sales teams to get inputs and deliver projects following strict timelines.

Ensure consistent internal and external communication of the brand, messaging and tone and rigorous quality checks on every piece of outbound content.

Optimize content considering SEO guidelines, Google Analytics, and on page and off page SEO and SMO activities.

Exercise latest search engine marketing tactic, keywords analysis, content submission, classified, blog posting, commenting, social bookmarking, and guest posting.

Organize and complete writing assignments as per set standards including order, clarity, brevity, style and terminology.

Plan, drive, and execute content strategy that is aligned with short-term and long-term marketing targets in accordance with digital marketing standards.

Organizational Experience

Content Manager, Regatta Universal Exports, (since June 2018)

Deliver engaging and business-oriented content across several channels

Online lead management via web resources for revenue generation

Copy-editing and proof-reading web, mobile, app, video, and online content

Brand communication, content marketing and editorial calendar development

On page and off page SEO activities, SMO and content optimization

Handle in-house B2B content writing projects and monitor content performance

Asst. Content Manager, Intelli Atlas Technologies (June 2015-May 2018)

Handle in-house technical support content writing projects.

Content creation, prepare editorial guidelines and team management

Prepare video scripting and web, app, and social media content.

Timely delivery of SEO-driven content for branding and marketing.

Monitoring performance of content for website ranking and business conversion.

Client communication, talent acquisition, and quality management and coordination

Sr. Content Writer, Flexsin Technologies (P) Ltd., (June 2013-June 2015)

Client communication and delivery of time-bound content writing projects.

Content creation, editing, proof-reading as per clientele marketing needs.

Content team and content quality management at all stages of project cycles.

Handle time-bound content writing projects from US, UK, Australian, and Canadian clients.

Content Writer, Mosaic ITES Services (P) Ltd., (Nov 2011-Apr 2013)

Write technical and non-technical content, article, blog, webpage, homepage, press release, squidoo post, hub page, product review, destination review, author review and description, eBook, eBrochure, and social media content.

Create, maintain and enhance writing standards and guidelines.

Sr. Associate, IDS Infotech Ltd., (May 2008-Jul 2011)

Research content report preparation and keyword tagging

Associate, Innodata Isogen (P) Ltd., (Dec 2005-Apr 2008)

Abstract writing and keyword selection

Education

2000 M.A. (English Literature) from Meerut University

1999 PG Diploma in Translation from Translators Association of India, Delhi

1996 B.Com. (Pass) from Delhi University

Personal Details

Date of Birth : 30th August 1975

Address : B - 49, Gali No. 1, Bhagirathi Vihar - I, Delhi – 110094

NEERAJ KUMAR

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