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Sales Manager

Morrisville, PA
September 10, 2019

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Anthony J. Roccia, Jr.

*** ********* ***** *******, ** 19067



Highly effective professional with a strong record of achievements in the Healthcare industry; skilled at developing and maintaining long-term strategic relationships that yields profitability for both the company and its clients. Extremely customer oriented with strong emphasis on Sales and Marketing. Key strengths include:

Selected among management to tailor the needs of large, integrated delivery health networks in a challenging and competitive market place by utilizing strong relationship building skills.

Effectively manages day-to-day territory with responsibility of over 300 accounts that include large hospitals, clinics and physician practices.

Ability to quickly learn new technologies and products.

Effective planning of marketing and sales activities.

Ability to analyze business processes/activities and recommend improvement solutions

Exceptionally strong work ethic and core values. Willing to go the extra mile to achieve results. Performs well under pressure and against deadlines


Oxford Instruments-Healthcare, Deerfield Beach, FL 2018-Present

Sales Manager

Responsible for promoting and selling quality and cost effective solutions for CT and MRI refurbished medical Imaging systems and service maintenance contracts.

Call point focus include; hospitals, imaging centers, specialist and veterinarian practices.

Presentations conducted with owners, administrators, physicians, and end users.

Geography incorporated; Pennsylvania, New Jersey, Delaware, Maryland.

Manage a holistic territory plan which includes prospect calling, sales presentations, accurate profiling of customer assets, territory management and constant funnel development.

Collaborate with Field Service Engineers on service calls and prospecting to assure customer requirements are accomplished along with leveraging future sales opportunities.

Support senior level management with define strategic objectives with specific go to market strategies and capture competitive intelligence.

Accountable for on-time management of CRM, quote generation, contract closure and communication input.

Operating plan to manage 2.5MM in new system sales and 2MM new contract sales

Responsible for attending trade shows that are recognized in the market segment.

Kol Bio Medical Instruments, Chantilly, VA 2012-2017

Territory Manager

Responsible for promoting and selling specialty products which include medical devices and disposables into the integrated delivery networks, hospitals and specialty practice centers.

Departments routinely called on; Cath & EP Laboratories, Interventional Radiology, Operating Room, Blood Bank, NICU, PICU, ICU, Pulmonary, Respiratory and Infection Control.

Product representation included; radiation scatter protection, hemostasis, PICC lines, enteral feeding, cell and transfusion therapy & pulmonary sampling.

Presentations conducted with purchasing, value analysis managers, end users and bio-med.

Geography incorporated; Eastern Pennsylvania, New Jersey & Delaware.

Ranked in top 1% in territory expansion sales 2014, 2015, 2016 & 2017.

Apple of my Eye sales achievement award received 2016 & 2017.

Maintained all relevant sales cycle data in the CRM.

Responsible for maintaining a $1.8 MM territory for stabilization and positive growth.

Quintiles Parsippany, NJ 2009-2011

Contracted Medical Sales Consultant

Responsible for promoting and selling a Magnetic Resonance Angiography contrast product.

Call points include; Hospitals, Outpatient Centers, Radiologist, Technologist and Purchasing Personnel

Start-up territory: Pennsylvania, New Jersey, Delaware, Maryland.

Obtained formulary approvals in three of the largest hospitals in my assigned territory resulting in new business in the amount of over 90K annually.

E-Z-EM, Inc. Lake Success, NY 2006-2008

Territory Sales Manager-Medical Device Specialist

Demonstrate thorough knowledge of E-Z-EM’s medical devices and contrast materials for CT

and MRI imaging modalities in physician practices, large hospitals, cardiology, oncology, gastroenterology, and hematology.

Responsible for managing over 250 hospital and out-patient accounts.

Initiate customer calls, conduct formal presentations pertaining to specific devices to physicians, nurse’s, technologists and administrative personnel.

Cardinal Health Dublin, OH 2003-2007

Senior Sales Consultant/ Nuclear Pharmacy Services

Demonstrate thorough knowledge of Cardinal Health radiopharmaceutical products.

Consult with Cardiologist, Radiologists, Pharmacists and Nursing Clinicians for the promotion and knowledge networking of cardiac and cancer treatment options.

IDN area consultant award; 2004, 2005 & 2006.

Sales rankings in top 1% 2004-2006

Responsible for managing annually $3.3 MM sales territory.

Mobile PET Systems, Inc San Diego, CA 2002-2003

Business Development Representative

Responsible for Selling and Marketing (PET) Positron Emission Tomography Imaging Services for unique high-level points of call within hospitals, large cancer centers and outpatient clinics.

Serve as a liaison between the customer and functional areas that contribute to the proposal and performance of the work.

Implement and execute methods to expand current services for existing clientele

2000-2002 BioCor/Beacon Bioscience Doylestown, PA Clinical Imaging Specialist

1996-2000 Pinestar Technology Inc. Somerset, NJ Account/Application Specialist

1988-1996 Certified Nuclear Medicine Technologist CNMT, ARRT


GWYNEDD MERCY COLLEGE Gwynedd Valley, PA Nuclear Medicine Technology 1988

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