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Social Media Customer

Fair Lawn, NJ
September 10, 2019

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**-** ******** ***** * Fair Lawn, NJ *7410 w H: 201-***-**** w C: 201-***-**** w Seasoned C-level executive with 20+ years of establishing, leading and growing tech-startups in both B2B and B2C environments, as well as mature non-tech organizations. Proven expert in expanding multi-national, multi-location early- stage to Pre-IPO stage startups and delivering dramatic results through the convergence of business, operations and technology.

Distinguished career enabling both start-up and mature companies to reach new markets, grow market share, and exceed user/customer acquisition and revenue goals. Expert in spearheading product and business development initiatives, forging strategic alliances, building revenue-generating teams, sourcing funding, and leading global expansion efforts. Proven success in technical product development, integration and lifecycle management. Experienced managing lifecycle of multi-platform mobile and web applications, digital media, online payment, SaaS, and cloud-based software in both B2B and B2C enterprises, including pre-sales, post-sales, integration and professional services. Exceptional business abilities and operations leadership. Skilled in building operating infrastructures, managing financials and P&Ls, establishing best practices and standard operating procedures, recruiting star early-stage teams and reengineering/optimizing processes for world-class service and solution delivery. KEY HIGHLIGHTS

ü Brought a failing global non-profit from $3.7M in monthly losses to break even in 12 months. (KCI) ü Established and built profitable US Subsidiary, generating $1.2M in revenue in first 6 months of operation. (Cedato) ü Co-founded and launched Tripda, a peer-2-peer ridesharing service, operating in 13 countries worldwide. ü Raised $11M venture capital funding from US and European investors. (Tripda) ü Acquired 150K+ active users and more than 100K transported passengers in first 6 months of operation. (Tripda) ü Successfully launched mobile-based service and delivered 130% of revenue goals. (Gett/GetTaxi) ü Generated $4M in annual revenue through combination of identifying unbilled usage, automating overage analysis and billing process, and creating customer on-boarding process. (Kaltura) DEMONSTRATED BROAD-BASED STRENGTHS AND ACCOMPLISHMENTS IN: w Operations, Finance & Controls w Business Model Analysis, Risk Assessment & Execution w Operations Management & Efficiency w Global & Market Expansion w Process Development, Implementation & Optimization w Global Team Building & Leadership w Product Lifecycle Management w Information Systems Planning & Implementation w Technical Client Services & Integration PROFESSIONAL EXPERIENCE

KABBALAH CENTRE INTERNATIONAL – New York, NY Global Spiritual Education Non-Profit July 2017 – June 2019 Chief Operating Officer

Stabilized a failing global non-profit with locations in over 30 countries, $60M in annual revenues, and 500+ employees. Reduced monthly losses from astounding $3.7M per month to break even in 12 months. Managed Operations, Finance, Technology, IT, Legal

& Compliance, Supply Chain, Digital Product and Business Units including 15 physical centers in 12 countries, distance-learning unit and over 100 study groups. Created and implemented processes, procedures and controls, and managed a Real Estate portfolio of over $300M and an investment portfolio of over $20M. w Reduced monthly losses from $3.7M monthly to break even by implementing controls, procedures, and information systems. w Created and implemented a new strategic plan to reduce dependency of the organization on large donors and establish independent and direct revenue sources.

w Hired and established a management team including CFO, Finance and Operations teams and General Managers for all business units, while implementing budget processes, control and P&L responsibility. w Reduced risk and managed legal department while handling major PR crises around the world and implementing a compliance plan across all areas of operation (Finance, Tax, Legal, HR etc.) w Managed a team of 20 executives, and over 300 employees in total. w Responsible for various global business functions including Physical and Digital Publishing, Retail Stores, Events, Classes, Online Education, Membership and Real Estate.

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CEDATO TECHNOLOGIES, INC. – New York, NY Programmatic Video Monetization Platform November 2015 – April 2017 GENERAL MANAGER, AMERICAS

Established US subsidiary for a big-data Ad-Tech technology startup in the field of programmatic video advertising & yield optimization. Hold full P&L responsibility and direct Sales, Support, Account Management and Operations as well as all back-office functions. Generated $1.2M in the first 6 months of operations, acquired 45 paying customers on annual agreements, built a team of 7 responsible for all sales and delivery in North and Latin America. w Established start-up business in Americas market by adjusting business model and executing growth plan, encompassing forming legal entity, structuring customer-facing operations, assembling team of 7 professionals and establishing local presence through networking and appearance in industry events. w Generated consistent growth of 25% per month in Americas revenues through sales, account management and support. w Launched Marketplace product allowing SaaS partners to facilitate direct deals trading supply and demand, doubling serving fee revenues for the company from such connections. w Influenced and pushed product roadmap and features through translating customer needs into product requirements. w Lead company’s strategic expansion into publisher services by signing several publishers accounts and personally overseeing their onboarding and integration, while managing project timelines and customer expectations. w Developed and delivered customer on-boarding, training & growth strategy through online and offline tools, webinars, training and Customer Success Management.

TRIPDA, INC. – New York, NY Peer-to-Peer Ridesharing/Carpooling Marketplace May 2014 – December 2015 CO-FOUNDER AND CEO

Co-founded and lead venture-backed technology start-up in the sharing economy space, a consumer marketplace for sharing medium to long-distance car rides. Hold full P&L responsibility and direct all business functions including finance, legal, purchasing, human resources, logistics, IT, administration, product development, branding, marketing, business development, public relations, and digital/social media marketing. Form strategic alliances, represent company in media and speaking engagements, and plan/execute growth, retention, and engagement strategies. w Established start-up business in US market by refining business model and executing entire business plan, encompassing forming legal entity, structuring internal and customer-facing operations, assembling team of 15 professionals and building brand identity, value proposition, messaging, and digital/social media marketing communications. w Gained competitive edge and drove/supported rapid growth in U.S. market through market-specific product development, payment system integration, and implementation of business intelligence solutions and information systems. w Raised early stage seed investment and $11M Series A investment in first eight months of operation. w Launched this innovative service in 13 countries worldwide by building cohesive brand and message with compelling value proposition and media communication strategy.

w Garnered extensive media coverage in outlets including TechCrunch, USA Today, The Boston Globe, Crain’s New York, VentureBeat, The Wall Street Journal, AlleyWatch, Forbes, Quoted, The Wall Street Journal (2), Entrepreneur Magazine and others by leading development and execution of engaging PR strategy. w Generated dramatic growth with 150K+ active users and 100K+ transported passengers in first six months, plus 150K ride searches per month.

GETT (GETTAXI). – New York, NY Mobile Ride-Hailing App (2nd to Uber Globally) April 2013 – August 2014 CHIEF OPERATING OFFICER (COO)

Recruited to lead the U.S. expansion of this VC-backed global tech startup providing multi-platform mobile applications to call a car service, monitor its location and pay for services in a consumer marketplace model. Challenged to drive product development, strategic partner/channel alliances, 24/7 customer support call center, operations, IT, finance, legal and HR in the face of aggressive go-to-market deadlines and harsh competition (Uber). Represented company at industry events and in the media. w Recognized for exceeding all performance goals including 130% of revenue goals. w Negotiated, secured and built out a 5000 Sq. ft. Manhattan office space. w Staffed 24/7 call center that supports over 200 calls daily by successfully recruiting and training 25 personnel with 98% retention rate against a goal of 50%.

w Noted for signing 11 fleets in 6 months (an industry record) and achieving 400% of supply (registered cars on platform) goal. w Reduced wireless costs 70%, driver acquisition costs 60%, and data costs 25% by negotiating favorable vendor agreements. Adi Vaxman Page 3 of 4

KALTURA, INC. – New York, NY Online Video Platform May 2009 – April 2013 HEAD OF BUSINESS & SUPPORT OPERATIONS January 2011 – April 2013 Established and led business operations function tying together critical functions in Production, Technology, IT, Finance and Account Management. Supported internal organizations by developing processes, implementing information systems, integrating data sources, and automating client-facing production procedures. Spearheaded product development for SaaS dashboard, administration and analytics. Defined company-wide operating procedures that resulted in a significant increase in revenue. w Added $2M in recurring annual revenue by identifying an oversight in customer billing for contracted overages and executing automation of overage billing, reporting, and alerts via integration of production system, SalesForce and financial systems. w Recovered $1.8M in unbilled revenue by implementing customer on-boarding process reducing contract and billing errors. w Decreased recurring billing errors, enabled overage billing by leading data integrity project to review customer agreements for pricing, package, and contract information and automation via CRM system. w Reduced Production IT costs 24% by renegotiating CDN, streaming, and storage contracts and aligning with customer commitments. Revised and reduced utilization of hosting, and co-location services. w Accelerated response and closure of global support tickets from 4-day to 1-hour average response time and from 3-weeks to 3-days resolution. Established NOC, 24x7 phone/online support operation, customer portal, and 2nd level support processes. w Enabled customers to access information, alerts and statistics, system status, production updates and open cases by developing customer portal and automated notification system. SENIOR DIRECTOR OF CUSTOMER SUCCESS & SUPPORT OPERATIONS May 2009 – December 2010 Recruited to build a US based customer-facing operation for an Israeli-based tech startup. Directed project management, account management, technical support, and customer support for SaaS and on-premise products. Managed strategic accounts, identified and executed on growth opportunities, and oversaw product development from customer feedback. Implemented strategic solutions for Media, Enterprise, and Education verticals. Led team of 10-15 direct reports. w Grew customer base 116% by establishing and implementing account management practices, plans, and communications. w Reduced net churn 48% by creating support structure, SLAs, and processes, aligning account management team with verticals, and establishing outreach, communication, and product roadmap processes. w Added $3.3M in annual revenue from existing customers through product roadmap reviews, training, upsells and cross-sells. w Initiated design, development, and deployment of mobile strategy and mobile apps by identifying early market opportunity and piloting strategy that led to 25 large customers acquired in the first month. w Implemented customer SLAs by building technical support organization with 24x7 coverage and multi-level service. w Re-designed and implemented SalesForce CRM globally tying together sales, account management, finance, production, billing and technical/customer support, with global KPIs. YCD MULTIMEDIA, INC. – New York, NY In-store Digital Media Solutions February 2008 – February 2009 DIRECTOR OF CUSTOMER OPERATIONS

Recruited to help start the company’s US operation. Directed diverse customer operations for in-store digital media solutions. Identified, qualified and tracked performance of implementation and support partners. Created specifications, service agreements, SLAs, and pricing structures for hardware and services. Recruited and led team of 8 direct reports. Managed communications with overseas R&D and product teams. Reported to Founder and CEO. w Played instrumental role in establishing company’s US operation by creating entire infrastructure encompassing systems design, sales engineering, project management, staging, setup, implementations, installations & technical support. w Spearheaded implementation of complex pilot and rollout of networked media solutions in multi-store chains. w Met customer needs and requirements by designing custom solutions and supporting 3rd party integrations. FRAUD SCIENCES /PAYPAL – Tel Aviv, Israel Credit Card Fraud Prevention January 2006 – July 2007 DIRECTOR OF CUSTOMER SUPPORT AND FINANCIAL OPERATIONS Led credit card fraud analysis, investigation and research support, to determine legitimacy of online transactions for more than 100 e-commerce merchants and millions of buyers worldwide. Managed relationships with merchant accounts, credit card processing partners, and banks. Created account development plans, communicated product requirements, and managed system integrations. Led a team of 15 direct reports. Company was acquired by eBay/PayPal in 2007. w Boosted customer satisfaction from 12% to 89% by establishing, staffing, and managing 24x7 multi-lingual customer support group and call center. Recruited, trained, and allocated customer support staff. Adi Vaxman Page 4 of 4

w Enabled telephone/email support, direct partner communications, case logging/reporting, and statistical reporting by implementing systems, processes, procedures, controls, and mechanisms. w Optimized fraud detection in phone and email communications by developing analysis support process and training assistant analyst group in fraud detection methodologies. DVTEL, INC. – Ridgefield, NJ Digital Video Security & Content Analysis October 2004 – December 2005 DIRECTOR OF OPERATIONS

Directed all customer support, order management, technical purchasing, cost management, North America technical staff recruitment, and IT functions for this digital video security and content analysis solutions manufacturer. Managed $10M+ annual budget, global vendor relationships, and technical procurement. Reported to President and CEO. w Saved $1.5M+ annually, while doubling spending volume by establishing vendor relationship and negotiating contracts with hardware and production partners including Dell.

w Established customer support and order management call center. w Enabled customer retention and satisfaction improvements by designing and implementing CRM system. EDUCATION

CORNELL UNIVERSITY, JOHNSON GRADUATE SCHOOL OF MANAGEMENT • Executive MBA (Master of Business Administration) HEBREW UNIVERSITY OF JERUSALEM • Bachelor of Science in Computer Science and Economics HEBREW UNIVERSITY OF JERUSALEM • Bachelor of Science in Biology and Psychology THE JERUSALEM ACADEMY OF MUSIC • Bachelor of Music in Music Theory and Composition RECENT SPEAKING ENGAGEMENTS

w YPO/WPO Digital, Marketing and Media Network's Annual Global Digital Forum on the Sharing Economy w Cardozo Law School’s Liability and the Sharing Economy w MIT Infinite Labs Tech Conference 2015

w New York Tech

w Israel-NYC MBA Conference 2014

w US Israel Business Council Israel-NYC City Hall Panel Discussion on the influence of Tech Startup on the NYC Economy AFFILIATIONS

TED w TechAviv w NY Video w Women 2.0 w Women Who Tech w US Israel Business Council w Israeli Global Leadership Council VOLUNTEER ACTIVITIES

NITZANIM SCHOOL, INC. – Fair Lawn, NJ Non-Profit Community School and Organization 2013-Present President and CEO

Manage ongoing strategy and operations for this local community organization; Plan and manage events, fundraising, recruit the educational staff members and help create a home for the Israeli-American families of Northen NJ.

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